Empathy is the ability to emotionally understand other people’s emotions and imagine what someone else might be thinking or feeling and being able to conceptualize yourself in their place. Empathetic marketing then is being able to develop a digital marketing strategy that creatively meets consumers where they are. This customer-centric approach to marketing requires brands…

Vas al Super is an online marketplace that connects products from Latin America with U.S. consumers. Providing ease of access and quick shipping for hard-to-find common goods like vitamins & supplements, over-the-counter medicines, household cleaning products, grocery items, and a robust line of health and beauty products. Even though their online store offers well-known and…

Behavioral marketing, also known as behavioral targeting, is a digital marketing tactic that many companies leverage to get more sales. Keep reading to learn what exactly behavioral marketing is, the consumer data behavioral marketers need to be successful, and some benefits of behavioral marketing.  What is Behavioral Marketing? The marketing giant, HubSpot, defines behavioral marketing…

Rehab 2 Perform™ (R2P) was created to change the standard in Physical Therapy. They continue to push their brand of Physical Therapy out to the community in an effort to better serve competitive athletes, active adults and those looking to become more active, by focusing on movement, and not primarily pain. R2P spent a lot…

Some companies like to add transactional marketing or even some of its strategies to their existing marketing plan in order to get more sales. Keep reading to learn more about transactional marketing and to see if it might be a good fit for your company.  What is Transactional Marketing? Tech Target defines transactional marketing as…

CūtisCare USA’s Success with LinkedIn Advertising CūtisCare works with hospitals, academic medical centers, hospital systems, and physicians to design customized wound care and hyperbaric oxygen solutions. CūtisCare’s marketing team spends their days trying to stand out in a digital market that is so saturated with information for patients, that healthcare professionals can have tremendous difficultay…

When you start the creative process for a new marketing campaign, your strategy team is going to begin by trying to pinpoint your target audience. Of course, there will be the usual questions about the website layout, email campaigns and social media posts, but all of these materials need to be designed with your audience…

Simple Not Easy’s founders Jonathan Thomas and Tim Preston, created CoreSelf Experience guidance tools and resources for establishing a deeper connection within the most important personal and professional relationships. It is made up of 4 categories including: Coreself 4S Framework, CoreSelf Mapping, CoreSelf Positioning, and CoreSelf Workshops. Professional contacts in many fields saw possible applications…

If you are looking to add a unique type of marketing to your existing marketing strategy, you might be interested in incorporating conversational marketing.  What is Conversational Marketing?  Just to recap what we said about conversational marketing in our post Marketing 101: An Introduction To The Different Types Of Marketing, conversational marketing is a one-on-one…

The 86 Group is a Texas-based Business Brokerage and M&A Advisory firm representing entrepreneurs and business owners in the sale-side, buy-side, or micro-investment banking transactions.  Missing Their Target The 86 Group’s website lacked clear messaging and calls to actions. As a result, they received very few qualified leads from their website or Google Ads campaigns.…

As we’ve mentioned in several of our past posts, including: Marketing 101: An Introduction To The Different Types Of Marketing, utilizing a combination of marketing strategies can help you increase both leads and sales. So, if you are looking for another type of marketing to add to your existing marketing plan, you should consider promotional…

Productivity Quality has a number of divisions that provide equipment and services for manufacturers. Too Much Data Productivity Quality and their many divisions regularly send out emails to current and potential customers notifying them of new products, services, and promotions. With six different divisions having their own offerings and tens of thousands of recipients, sending…

2022 is in full swing, so we thought we would explore some of the important content marketing trends for 2022. 2022 Content Marketing Trends Here are some important content marketing trends for 2022: 1. EAT Guidelines  We talked a little bit about this in our post, SEO Trends For 2022. But, just to recap, this…

Releventful offers a complete suite of software solutions to assist in managing your event business more efficiently. They were established 8 years ago and have been doing quite well, however, getting customers to “book a demo” on their website instead of signing on for a free trial has always been very difficult. Potential customers were…

2022 is officially here! And, as you probably already know, each year brings new, and sometimes not-so-new trends for SEO.  5 Trends for SEO You’ll Want to Have On Your Radar in 2022 1. Content quality is king. The saying used to go “content is king,” but it’s not enough anymore to just pump out…

FCI Watermakers designs and manufactures watermakers to accommodate the growing demand of fresh water for the yachting, industrial, oil and gas, hotel resorts and land needs. They had a product that was underselling and not resonating to their marine and yachting audience. Fresh content and new ads can make all the difference EmoryDay developed a new…

In this day and age, people are using different types of electronic devices to shop online, like laptops and mobile devices; are accessible via different digital channels, like social media platforms and the internet; and are ordering the goods and services they need both online and in actual stores.  So, it’s more important than ever…

Dawn of Magnolia Dental is a new dentist in the area who was operating with a very limited budget. Additionally, she is not a board-certified pediatric dentist but specializes in treating children and children with special needs. We needed to be careful with verbiage.  If you love Google My Business, it will love you back…