Blogging for business is a tactic used to drive more traffic to your website and increase your online visibility. This can be an effective marketing channel that will help support your business growth. By driving traffic to your website, you are providing opportunities for that traffic to then become conversions. The ultimate goal is to get your name in front of as many prospective clients as possible. By outsourcing digital marketing services, you can ensure that you have a professional looking blog that drives traffic and potential customers to your site.
Designing Your Blog
Many Content Management Systems have built in blogs, which can give you the capabilities to start posting immediately. However, creating a converting blog may take some additional development, which is where a digital marketing service can provide value. Your blog should encourage the viewer to take another action within your website. Developers can add call to action buttons leading to converting pages on your website (ex. “Shop Now”) or a contact form to request more information. Blog posts should also be social media friendly, so that viewers can post to networks and share with friends. A marketing service will be able to provide the correct plug-ins to enable this. By having professional development help, you can enable your blog to become a strong lead generator.
Driving Traffic To Your Blog
Writing blog posts that no one sees is time consuming and unproductive. A professional marketing service can help optimize your blog posts for search engine optimization. This means people will be able to find the topics you are writing about when surfing the web. Your blog post content should be tailored to your audience, and provide value to prospective customers. A marketing service can provide content writers, which will help tailor your ideas, and revise posts to include SEO friendly key words. Content writers are experts at formulating articles to increase visibility, by using SEO tags and plugins within your blog posts.
Creating Long-Term Value
Since blogging is a marketing channel that needs to be updated constantly, the value is lost if content is not published on a regular basis. It can be a red flag to viewers if content has not been published for an extended amount of time, as it may make your site look inactive. By using a digital marketing service, you can ensure a blogging schedule is in place, and blog posts are regularly being created and posted on your website. This same service can re-purpose your posts into newsletters and social media content to extend the reach of each post. This will create an ongoing rhythm of fresh material to engage your audience, and drive traffic to your site.
At EmoryDay we specialize in blogging services, including: design, content writing, and maintenance. We can create or turn your existing blog into a strategic marketing tool to drive sales. Contact us today for a free consultation.