Every time you bring in a marketing person, especially if you’re buying one person, they tend to be either heavy in copy or they’re heavy in logos. And every time you roll them, they all come in and they all go, “Hey, we need the new logo.” And I’m like, “I make no money with my logo. I need you to do that.” So it’s always you’re buying, and it’s expensive. That thing starts at like 75K for one person, and sometimes it’s an intern, right? And so when we started BMI, I was not going to do that again, and I wasn’t going to dilute the marketing team we already had. And somehow, I was trying to remember when. I think somebody must have told me about you folks, or I was researching or something, but that’s how I came across you at BMI.