Branding vs. Digital Branding and The Importance of Each

Branding is vital to the success of your business because it’s essentially your company’s identity. It’s how your current and potential customers perceive your business. And, in today’s digital world, digital branding is quite important as well.

What is Branding?

Branding establishes who you are as a company. Advertising, marketing, and sales are all part of branding, but there’s more to it than just direct advertisement. It’s your logo, your website, the colors on our signage, etc. 

The Importance of Branding

According to Branding Magazine, branding “is absolutely critical to a business because of the overall impact it has on your company.” 

Branding can determine how a prospective customer sees your business as well as inspire new customers to make purchases. In other words, branding can determine whether or not you get that important sale.

Branding is part of an all-around optimization plan that every business should have. It also helps gather your existing customers and convert all of them into loyal clients. It will boost the recognizable qualities of your business and put you into the minds of your customers.

What is Digital Branding?

Digital branding is a form of branding and brand management. It takes the traditional concept of branding and translates it into the digital world. It uses the power of the internet along with digital marketing strategies to elevate the profile of a brand online.  

Digital branding is so much more than just having a company website. It’s about using the internet to your advantage for your company branding and marketing efforts and leveraging all online channels available, including social media and digital advertising, in order to make your business a household name. 

Elements of Digital Branding

There are several things that go into the digital branding of your business.

1. Your Website

Like we said earlier, digital branding is so much more than just having a company website. Digital branding also consists of how your website is designed and the content you have posted on it. If you want your digital branding to be successful, you need to have relevant and useful content on your site. You also need a site that’s designed with the user’s experience in mind. Branding is about organizing the layout and content of your website to direct your audience to the content they need. 

2. Your Company’s Blog

Does your business have a blog? This is a great way to work on your digital branding efforts, especially if you post content that establishes you as an industry leader or content that provides useful information to your current customers and potential leads. 

3. Your Social Media Channels

Social media is vital to the success of your digital branding because it allows your followers as well as any potential leads to interact with your business. This helps build loyalty. 

4. Your Logo

Your logo is an important part of your branding, especially digital branding. You want a logo that people will associate with your business. But, you also want something that reflects your company’s vision and is appropriate to your business. 

5. Online Advertising

Running ads online is a great way to increase your digital branding efforts because it gets your brand in front of those who may not already be familiar with your company. 

Let EmoryDay Take Your Digital Branding to the Next Level!

When done right, both branding and digital branding will help your sales rise. Customers will recommend your brand to other users, your social presence will grow, and people will recognize you as an authority in your market. Who knows? You may even discover entire untapped sections of your audience just waiting to buy your products and services.

EmoryDay is ready to push your brand to the next level! Our team of marketing experts can help your business with all of its digital branding needs. Get in touch with us today to learn how we can lead your digital branding efforts!

Sources:

https://www.brandingmag.com/2015/10/14/what-is-branding-and-why-is-it-important-for-your-business/

https://www.bbc.com/news/business-32495854