Some marketing folks, you have to go in and say this, you need to hire this person, this person, this person, this person, this person, and then this back and forth thing that really, you have a team and that’s what I wanted, like a project manager, and then, that was going to enable me to facilitate whichever, if it was Pam or Joe or whoever, but I had an access that I can get a hold of and they’ll know exactly what the program needs or we need to do or they need, you need to do, whatever, but it was the, I think the setup of the, of the system is really, was the defining point.