How Eleo Averages 165 Webinar Sign Ups!
By EmoryDay
September 30, 2025
3 Minute Read
Eleo Donor Management Software provides contract-free fundraising and donor management software to small nonprofits. Eleo has been a client of EmoryDay since 2018. Eleo’s clients are often very small nonprofits, which typically have limited staff and resources. The company has always wanted to serve as not just a provider of technology, but as a regular partner with clients, serving as a resource for nonprofit industry information, trends and training.
Challenges
Because Eleo’s clients wear many hats and are very busy, it is necessary to engage individuals for the long sale. It is not unheard of for a sale to take a year or more. In addition to social media, blogs and newsletters, Eleo is determined to encourage live engagement to provide educational webinars internally for existing clients and also externally for prospects.
Solutions
The webinars developed are designed to:
- Keep existing customers engaged with their Eleo software,
- Serve as a value add for existing customers
- Attract new prospects
- Nurture prospects
- Position Eleo as a helpful partner for small to medium sized nonprofits
Webinars cover a variety of topics from Eleo software specifics relative to seasonal nonprofit needs to broad nonprofit management to fundraising ideas to marketing tactics. Guest speakers are invited and collaborate with Eleo personnel during webinars.
All webinars are marketed for approximately 1.5 months prior to their date with 2-3 stand alone emails, placement within external and internal monthly newsletters, social media organic and very limited paid media and a website pop-up.
Post each event, follow up emails are shared and the recorded webinar is added to the library of videos for on demand viewing.
Past webinars are reshared throughout the year via newsletters, sales emails and social media. Short videos are also often clipped from them and used as “teasers” for on demand viewing.
Webinars That Work
Driving engagement and growth.
Results
The webinar campaign returns an average of 888 Eleo website page visits and 165 registrants, made up of 75 existing clients and 90 new prospects, for each live session. Beyond the numbers, these webinars have become a cornerstone of Eleo’s growth strategy, consistently attracting brand-new prospects while deepening trust with current clients. The ongoing engagement nurtures relationships throughout the long sales cycle, reinforces Eleo’s role as a trusted partner, and positions the company as a go-to resource for small nonprofits seeking guidance, training, and technology that truly supports their mission.
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