UTM tracking codes are an excellent way to track all of your marketing campaigns. If you aren’t currently using them in your marketing efforts, you really should be. Learn what UTM tracking codes are, what exactly they are used for, why your marketing team should be using them, and how to set them up correctly.
What Are UTM Tracking Codes?
UTM tracking codes, also known as Urchin Tracking Monitor codes, UTM parameters, or just, UTM codes, are simple snippets of code that you can attach to a custom URL in order to track a source, medium, and campaign name.
According to the inbound marketing experts over at Hubspot, UTM codes are a vital tool for marketers because they “help you track the success of your content on the web.”
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