A Strong Brand Is A Strong Foundation

Whether your business is big, medium, or small, branding is vital for its success. Learn what exactly branding is; why it is so important to the success of your business; the different components of branding; how a strong brand can help your bottom line; how to evaluate the success of your brand; and how EmoryDay can take your brand to the next level.

What Is Branding?

According to Branding Magazine, branding is technically defined as “a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.” And, while, yes, technically, that is true, Branding Magazine makes the case that branding is actually so much more than just a company name, cool colors, and a well-constructed logo.
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Are All Marketing Automation Platforms The Same?

Marketing automation platforms can really push your business to the next level by saving time and increasing both lead generation and overall sales. However, not all marketing automation platforms are created equal. So, the short answer is no, all marketing platforms are not the same. Keep reading to learn more about the benefits of using a marketing automation platform; some of the popular platforms other businesses are using; what to consider when selecting a marketing platform for your business; and how EmoryDay can help take the confusion out of marketing platforms for your business.

How Marketing Automation Platforms Can Push Your Business To The Next Level

There are multiple benefits of using a marketing automation platform. Here are the four benefits we feel are most important for marketers.
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The Importance Of UTM Tracking Codes

UTM tracking codes are an excellent way to track all of your marketing campaigns. If you aren’t currently using them in your marketing efforts, you really should be. Learn what UTM tracking codes are, what exactly they are used for, why your marketing team should be using them, and how to set them up correctly.

What Are UTM Tracking Codes?

UTM tracking codes, also known as Urchin Tracking Monitor codes, UTM parameters, or just, UTM codes, are simple snippets of code that you can attach to a custom URL in order to track a source, medium, and campaign name.

According to the inbound marketing experts over at Hubspot, UTM codes are a vital tool for marketers because they “help you track the success of your content on the web.”
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Should You Be Blogging?

Company Blog

If your business isn’t blogging, you really start a company blog. Learn why having a company blog and regularly posting relevant content can help your business excel, some great business blogging ideas, how EmoryDay can assist your company with your blogging efforts.

Here are 7 reasons why blogging is beneficial to your business:

1. Blogging can lead to getting more leads.

One of the greatest benefits of blogging is the fact that it can help increase your leads…by a lot. According to the inbound marketing gurus over at HubSpot, businesses that have a company blog and post quality content on a regular basis get 67% more leads than companies who do not leverage a blog. That’s a huge number! HubSpot also notes that blogging is a great marketing tool because it works behind the scenes and helps your lead generation efforts 24/7. Blogging allows you to sit back and let new leads come to you!
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Kick Off The New Year With A Newsletter!

A company email newsletter can be a huge asset for your business because it not only keeps you in touch with current customers, but it can also help you acquire new business. Learn why having a company e-newsletter is so important; the different kinds of content you should put in your e-newsletter; tips for getting people to actually read your company email newsletter; and how EmoryDay can help your organization build a successful newsletter that your subscribers will look forward to receiving.

Why Create A Company Newsletter In The First Place

Company newsletters are a cost-effective way to stay in touch with your customers, reach out to your prospects, and even gain new leads. Here are five fantastic reasons reasons why company email newsletters are an effective marketing strategy that you should be leveraging:
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Spread A Little Cheer During The Holidays

Holiday

Not sure whether or not you should send a holiday email to your clients this holiday season? What about your prospects? Keep reading to learn why you should reach out to both your clients and prospects with a cheery message during the holidays as well as get some great tips and tricks for crafting the perfect “Happy Holidays” email.

Why Every Business Should Send A Holiday Email

The holidays are a great time to show your clients and prospects that you genuinely care about them and that they aren’t just a dollar sign to your business. And, sending a cheery email message wishing them a wonderful holiday season is a nice and easy way to accomplish this. Plus, a sweet “Happy Holidays” email can also be used to express your gratitude to your clients and customers, which can help create customer loyalty in the long run.
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Get The Most Out Of Your Holiday Marketing!

The holiday season is a great time to bump up your marketing efforts. Learn why, some tips for running successful holiday marketing campaigns, and how EmoryDay can help you get the most out of your holiday marketing.

Why The Holiday Season Is A Great Time For Marketing Campaigns

Who doesn’t love the holidays? They are such a festive time full of good cheer. People are often in good moods and full of warm and fuzzy feelings.

All this happiness makes the holidays the perfect time to reach out to your prospects, whether they are people who are already familiar with your business or new contacts you are hoping to turn into leads and then eventually customers, because they will most likely be in good moods. Continue reading

The Benefits of an EmoryDay Strategic Marketing Plan

SMP

A strategic marketing plan is critical to the success of your business. Whether your company is large, medium-sized, or even small, you need a comprehensive strategic marketing plan to ensure your marketing efforts are successful. Keep reading to learn why it’s so important, the key components of a successful strategic marketing plan, and how EmoryDay can help.

What Is A Strategic Marketing Plan?

A strategic marketing plan is a written plan of marketing tactics that are customized to your business and designed to help it grow by increasing your leads, which will eventually increase your sales revenue. A strategic marketing plan is created by performing an in-depth analysis of not only your company, but of your main competitors as well. A successful strategic marketing plan also includes a step-by-step guide for plan implementation and methods for measuring the success of your marketing efforts.
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Learn The Tricks To Keyword Ranking!

Ranking

Your website’s keyword ranking can make or break your business. Keep reading to learn some helpful tips for improving your keyword ranking for search engines, including Google, and how EmoryDay can help improve your ranking even more with the right keywords.

The Importance Of Website Ranking

Keyword ranking is vital for your business. According to Wordstream, “Research shows that more than half of all search engine users click on a result on the first page.” And according to marketing expert, Neil Patel, “The first page of Google receives 95% of web traffic, with subsequent pages receiving 5% or less of total traffic.” In fact, “75% of people won’t even click on the second page of the search results.”

So, the higher your website ranks on a search engine’s results page, the more traffic you will get to your site. And, as you know, the more traffic you get to your site, the better your chances are of converting leads into customers.
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Is Paid Search Worth The Cost?

Pay Per Click

Paid search is definitely worth the cost, but in order to reap the awesome benefits of PPC advertising, you need to do it right.

Keep reading to learn all about pay-per-click advertising, including what it is, how it works, how it differs from organic search, how keywords factor in, and how EmoryDay can help you get your money’s worth with paid search.

What Is PPC?

PPC advertising, otherwise known as pay-per-click or paid search, is a type of marketing in which a company places an ad online that appears when someone searches for the ad’s keywords. The company that places the ad pays each time a user clicks on it. The purpose of a pay-per-click ad is to drive traffic to a company’s site or specific landing page, and ultimately, convert those site visitors into paying customers.

Pay-per-click ads typically appear at the very top of a search engine’s results page, right before the organic search results.
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