Drip marketing is a highly effective marketing communication strategy that leverages the use of marketing automation. In drip marketing, a company sends, or “drips,” a set of pre-written messages to customers or new prospects over a period of time. These messages often take the form of marketing emails. You can also use drip marketing with social media posts.

The “Drip” in “drip marketing” is actually an acronym that stands for:

D – Differentiate your product or service. 

R – Reinforce your brand and why your products and services are different and better than the competition. 

I – Inform your new prospects about your brand or inform your current customers about new products and services.

P – Persuade your audience to take action by visiting your site, calling your company, purchasing your products or services, requesting a demo, etc.

Outbound email marketing is NOT dead! In fact, it is still very much alive, and when executed correctly, outbound email marketing is a fantastic way to grow your business and improve your bottom line. But, in order to get results, your outbound email marketing needs to be done right. Here are 7 useful tips for creating an outbound marketing email that will get opens and clicks. 

Utilizing Google Ads is a great way to get your products and services seen by millions of Google users. Keep reading to learn more about Google Ads, including: how the platform works; why you should be using Google Ads as a marketing strategy; tips for running successful campaigns via Google Ads; and how EmoryDay can create and manage your business’s Google Ad campaigns.  

Google Ads Defined

Google Ads is an online advertising platform that allows businesses to create online ads for their products and services and display them to Google’s huge audience.

If your company doesn’t already have a Google My Business Account, you should sign up for one ASAP.

The Importance Of Having A Google My Business Account

Having a Google My Business Account is incredibly beneficial to your company because it offers so much more than just a business listing. In fact, there are 9 awesome benefits of signing up for a Google My Business Account:

If a decent amount of your target audience is on LinkedIn or you are a B2B business, then you should definitely be using LinkedIn ads as part of your social media marketing efforts. Keep reading to learn more about LinkedIn ads, including why they are a great social media marketing tool as well as some very important best practices for utilizing them to their full potential.

Why Use LinkedIn Ads

If you have been following our blog for a while, you already know that while social media marketing is an excellent way to generate more leads, due to the differences among social media platforms, it isn’t a one-size-fits-all marketing method. That being said, LinkedIn ads are a great way to promote your business’s products and services to users of the platform.
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Are you currently using Facebook ads? If your target audience is on Facebook, then you should be leveraging Facebook ads as a marketing method.

If you read our last post Social Media Do’s and Don’ts, you know that social media advertising is a great way to enhance your marketing efforts. We also talked about how social media marketing isn’t a one-size-fits-all solution and that you should really put your efforts into the social media platforms that will reach your target audience. With that being said, let’s take a look at Facebook marketing and discuss some best practices for using Facebook ads.

Why Use Facebook Ads

Facebook ads are a great way to market because of how heavily used the platform is with over 2.8 billion monthly active users. And, according to Wordstream, 70% of Facebook users in the U.S. log into Facebook on a daily basis.

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In today’s world, so many things are done online, including reviews of your company or business’s products and/or services. And, truth be told, these online reviews can make or break your business. Keep reading as we discuss the importance of online reviews, how exactly bad online reviews can impact your business, and helpful tips for handling negative online reviews that will help you get your business back in the good graces of consumers.

The Importance Of Online Reviews

Online reviews are often a huge deciding factor for whether or not to purchase a product or service. In fact, according to the popular small business financial resource, Fundera, a “whopping 79% of U.S. adult Internet users” refer to previous online reviews before they make a purchase. And according to Entrepreneur, “two-thirds of customers form their opinion of a business after reading just four reviews.”

Positive online reviews can “drive customers and clients” to your business, and negative reviews can send them looking for similar products and services elsewhere. According to Forbes, “five positive reviews on Yelp have been shown to boost a business by up to 10%, whereas one really bad negative review can cost tens of thousands of dollars in business.” Talk about pressure!

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Social media marketing, otherwise referred to as SMM or social media advertising, is a great way to elevate your marketing efforts. And, with nearly 79% of the U.S. population on social media and a whopping 2.77 billion people using it around the world, SMM is also a great way to expose your brand to potential customers because your campaigns can reach so many people.

Keep reading as we discuss how social media marketing can benefit your business as well as five very important social media marketing do’s and don’ts that will ensure your SMM efforts will be successful.

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Using webinars for marketing purposes, otherwise known as webinar marketing, is a fantastic way to promote your business’s products and services as well as help you acquire more leads and, eventually, more sales. Keep reading to learn the different ways your business can leverage webinars; how webinar marketing can help your business; and how to promote your webinars so people will sign up and actually attend them.

What Exactly Are Webinars?

A webinar is essentially a seminar, just conducted online. The term actually comes from the words “web” and “seminar.”

How Your Business Can Leverage Webinars

Your business can leverage webinar marketing by running webinars on lots of different topics. These are some of the popular webinar topics we’ve come across:

• Product tutorials/trainings
• How specific services work
• Industry news or trends
• Events
• Case studies
• Q&A or FAQ sessions

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