Digital Advertising Campaign Types And How To Measure The Success Of Each

Digital advertising is a great way to get your target audience to interact with your brand across multiple channels and devices. Keep reading as we explore the different types of digital advertising as well as how to measure the success of each type of digital advertising campaign.

Types Of Digital Advertising Campaigns

There are several different types of digital advertising campaigns your business can leverage:

  • Pay-per-click (PPC)
  • Email campaigns
  • Social media advertising
  • Content marketing
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Understanding Marketing Funnels

If you are a marketer, chances are, you’ve heard the term “marketing funnel” a time or two. But, what are marketing funnels? And, more importantly, how do they work? Keep reading to find out!

What Are Marketing Funnels?

According to marketing guru, Neil Patel a marketing funnel “is the set of steps a visitor needs to go through before they can reach the conversion,” or become a customer. And, the marketing experts over at HubSpot refer to a marketing funnel as the “buyer’s journey and the different stages a prospect passes through until he/she converts into a paying customer.”

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What Is Content Marketing?

Content Marketing

If your ultimate goal is to attract more customers, then content marketing is vital to your business. Keep reading to learn what exactly content marketing is and why it’s a marketing approach you should be taking advantage of in order to boost your bottom line.

Content Marketing Defined

The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

In a nutshell, content marketing is the sharing of content with the intention of attracting people to and engaging people with your brand.

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How To Write A Great Subject Line

Email Subjects

Did you know that your subject line can make or break your email marketing campaign? According to Business Insider, the “subject line often determines whether an email is opened.” And, if your marketing emails aren’t opened by your targeted recipients, your email marketing campaign is doomed from the start. But, fear not! We have compiled several tips you can use to ensure your subject lines are always top notch.

7 Tips For Crafting A Great Subject Line

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Holiday Marketing Tips

Holiday Marketing

While the holiday season is often a very busy time of year for businesses, it’s also a great time to ramp up your marketing efforts.

Did you know that two-thirds of all annual seasonal spending happens during the Christmas season. At the end of the day, people are in a buying mood during the holidays and want to spend their money. However, in order to be successful and get those sales, your holiday marketing needs to be done right. Here are some great holiday marketing tips.

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Why Digital Branding Is So Important

Digital Branding

In today’s digital world, digital branding is more important than ever. Learn why and what comprises of your company’s digital branding. 

What Is Digital Branding?

If branding is defined as the “marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.” What is digital branding?

Digital branding is so much more than just having a company website. It’s about using the Internet to your advantage for your company branding and marketing efforts and leveraging all online channels available, including social media and digital advertising, in order to make your business a household name. 

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Drip Marketing

Drip marketing is a highly effective marketing communication strategy that leverages the use of marketing automation. In drip marketing, a company sends, or “drips,” a set of pre-written messages to customers or new prospects over a period of time. These messages often take the form of marketing emails. You can also use drip marketing with social media posts.

The “Drip” in “drip marketing” is actually an acronym that stands for:

D – Differentiate your product or service. 

R – Reinforce your brand and why your products and services are different and better than the competition. 

I – Inform your new prospects about your brand or inform your current customers about new products and services.

P – Persuade your audience to take action by visiting your site, calling your company, purchasing your products or services, requesting a demo, etc.

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