Social Media Do’s and Don’ts

Social media marketing, otherwise referred to as SMM or social media advertising, is a great way to elevate your marketing efforts. And, with nearly 79% of the U.S. population on social media and a whopping 2.77 billion people using it around the world, SMM is also a great way to expose your brand to potential customers because your campaigns can reach so many people.

Keep reading as we discuss how social media marketing can benefit your business as well as five very important social media marketing do’s and don’ts that will ensure your SMM efforts will be successful.

Continue reading

How To Promote Your Business’s Products Through Webinars

Using webinars for marketing purposes, otherwise known as webinar marketing, is a fantastic way to promote your business’s products and services as well as help you acquire more leads and, eventually, more sales. Keep reading to learn the different ways your business can leverage webinars; how webinar marketing can help your business; and how to promote your webinars so people will sign up and actually attend them.

What Exactly Are Webinars?

A webinar is essentially a seminar, just conducted online. The term actually comes from the words “web” and “seminar.”

How Your Business Can Leverage Webinars

Your business can leverage webinar marketing by running webinars on lots of different topics. These are some of the popular webinar topics we’ve come across:

  • Product tutorials/trainings
  • How specific services work
  • Industry news or trends
  • Events
  • Case studies
  • Q&A or FAQ sessions

Continue reading

How To Make Online Surveys Work For You

Online surveys, otherwise known as business surveys or business questionnaires, are an excellent way to enhance your lead generation efforts and engage with existing customers. Keep reading to learn why you should use online surveys for both leads and current customers; the helpful information business surveys can provide; and the different kinds of business questionnaires you can create for your customers.
Continue reading

A Strong Brand Is A Strong Foundation

Whether your business is big, medium, or small, branding is vital for its success. Learn what exactly branding is; why it is so important to the success of your business; the different components of branding; how a strong brand can help your bottom line; how to evaluate the success of your brand; and how EmoryDay can take your brand to the next level.

What Is Branding?

According to Branding Magazine, branding is technically defined as “a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.” And, while, yes, technically, that is true, Branding Magazine makes the case that branding is actually so much more than just a company name, cool colors, and a well-constructed logo.
Continue reading

Are All Marketing Automation Platforms The Same?

Marketing automation platforms can really push your business to the next level by saving time and increasing both lead generation and overall sales. However, not all marketing automation platforms are created equal. So, the short answer is no, all marketing platforms are not the same. Keep reading to learn more about the benefits of using a marketing automation platform; some of the popular platforms other businesses are using; what to consider when selecting a marketing platform for your business; and how EmoryDay can help take the confusion out of marketing platforms for your business.

How Marketing Automation Platforms Can Push Your Business To The Next Level

There are multiple benefits of using a marketing automation platform. Here are the four benefits we feel are most important for marketers.
Continue reading

The Importance Of UTM Tracking Codes

UTM tracking codes are an excellent way to track all of your marketing campaigns. If you aren’t currently using them in your marketing efforts, you really should be. Learn what UTM tracking codes are, what exactly they are used for, why your marketing team should be using them, and how to set them up correctly.

What Are UTM Tracking Codes?

UTM tracking codes, also known as Urchin Tracking Monitor codes, UTM parameters, or just, UTM codes, are simple snippets of code that you can attach to a custom URL in order to track a source, medium, and campaign name.

According to the inbound marketing experts over at Hubspot, UTM codes are a vital tool for marketers because they “help you track the success of your content on the web.”
Continue reading

Should You Be Blogging?

Company Blog

If your business isn’t blogging, you really start a company blog. Learn why having a company blog and regularly posting relevant content can help your business excel, some great business blogging ideas, how EmoryDay can assist your company with your blogging efforts.

Here are 7 reasons why blogging is beneficial to your business:

1. Blogging can lead to getting more leads.

One of the greatest benefits of blogging is the fact that it can help increase your leads…by a lot. According to the inbound marketing gurus over at HubSpot, businesses that have a company blog and post quality content on a regular basis get 67% more leads than companies who do not leverage a blog. That’s a huge number! HubSpot also notes that blogging is a great marketing tool because it works behind the scenes and helps your lead generation efforts 24/7. Blogging allows you to sit back and let new leads come to you!
Continue reading

Kick Off The New Year With A Newsletter!

A company email newsletter can be a huge asset for your business because it not only keeps you in touch with current customers, but it can also help you acquire new business. Learn why having a company e-newsletter is so important; the different kinds of content you should put in your e-newsletter; tips for getting people to actually read your company email newsletter; and how EmoryDay can help your organization build a successful newsletter that your subscribers will look forward to receiving.

Why Create A Company Newsletter In The First Place

Company newsletters are a cost-effective way to stay in touch with your customers, reach out to your prospects, and even gain new leads. Here are five fantastic reasons reasons why company email newsletters are an effective marketing strategy that you should be leveraging:
Continue reading

Spread A Little Cheer During The Holidays

Holiday

Not sure whether or not you should send a holiday email to your clients this holiday season? What about your prospects? Keep reading to learn why you should reach out to both your clients and prospects with a cheery message during the holidays as well as get some great tips and tricks for crafting the perfect “Happy Holidays” email.

Why Every Business Should Send A Holiday Email

The holidays are a great time to show your clients and prospects that you genuinely care about them and that they aren’t just a dollar sign to your business. And, sending a cheery email message wishing them a wonderful holiday season is a nice and easy way to accomplish this. Plus, a sweet “Happy Holidays” email can also be used to express your gratitude to your clients and customers, which can help create customer loyalty in the long run.
Continue reading

Get The Most Out Of Your Holiday Marketing!

The holiday season is a great time to bump up your marketing efforts. Learn why, some tips for running successful holiday marketing campaigns, and how EmoryDay can help you get the most out of your holiday marketing.

Why The Holiday Season Is A Great Time For Marketing Campaigns

Who doesn’t love the holidays? They are such a festive time full of good cheer. People are often in good moods and full of warm and fuzzy feelings.

All this happiness makes the holidays the perfect time to reach out to your prospects, whether they are people who are already familiar with your business or new contacts you are hoping to turn into leads and then eventually customers, because they will most likely be in good moods. Continue reading