What Is Content Marketing?

Content Marketing

If your ultimate goal is to attract more customers, then content marketing is vital to your business. Keep reading to learn what exactly content marketing is and why it’s a marketing approach you should be taking advantage of in order to boost your bottom line.

Content Marketing Defined

The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

In a nutshell, content marketing is the sharing of content with the intention of attracting people to and engaging people with your brand.

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How To Write A Great Subject Line

Email Subjects

Did you know that your subject line can make or break your email marketing campaign? According to Business Insider, the “subject line often determines whether an email is opened.” And, if your marketing emails aren’t opened by your targeted recipients, your email marketing campaign is doomed from the start. But, fear not! We have compiled several tips you can use to ensure your subject lines are always top notch.

7 Tips For Crafting A Great Subject Line

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Holiday Marketing Tips

Holiday Marketing

While the holiday season is often a very busy time of year for businesses, it’s also a great time to ramp up your marketing efforts.

Did you know that two-thirds of all annual seasonal spending happens during the Christmas season. At the end of the day, people are in a buying mood during the holidays and want to spend their money. However, in order to be successful and get those sales, your holiday marketing needs to be done right. Here are some great holiday marketing tips.

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Why Digital Branding Is So Important

Digital Branding

In today’s digital world, digital branding is more important than ever. Learn why and what comprises of your company’s digital branding. 

What Is Digital Branding?

If branding is defined as the “marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.” What is digital branding?

Digital branding is so much more than just having a company website. It’s about using the Internet to your advantage for your company branding and marketing efforts and leveraging all online channels available, including social media and digital advertising, in order to make your business a household name. 

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Drip Marketing

Drip marketing is a highly effective marketing communication strategy that leverages the use of marketing automation. In drip marketing, a company sends, or “drips,” a set of pre-written messages to customers or new prospects over a period of time. These messages often take the form of marketing emails. You can also use drip marketing with social media posts.

The “Drip” in “drip marketing” is actually an acronym that stands for:

D – Differentiate your product or service. 

R – Reinforce your brand and why your products and services are different and better than the competition. 

I – Inform your new prospects about your brand or inform your current customers about new products and services.

P – Persuade your audience to take action by visiting your site, calling your company, purchasing your products or services, requesting a demo, etc.

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Why Do You Need Google Ads?

Google Ads

Utilizing Google Ads is a great way to get your products and services seen by millions of Google users. Keep reading to learn more about Google Ads, including: how the platform works; why you should be using Google Ads as a marketing strategy; tips for running successful campaigns via Google Ads; and how EmoryDay can create and manage your business’s Google Ad campaigns.  

Google Ads Defined

Google Ads is an online advertising platform that allows businesses to create online ads for their products and services and display them to Google’s huge audience.

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Are You Using Call Tracking?

Nowadays, more and more people are picking up the phone and calling businesses they are interested in purchasing products and services from. In fact, the number of leads businesses are getting via the phone has recently exploded.

With so many leads coming from inbound phone calls, and these leads converting into customers, it is important to consider implementing call tracking into your marketing plan so you can get a complete picture of your marketing efforts instead of just a snapshot.

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Why You Should Have a Google My Business Account

Google My Business

If your company doesn’t already have a Google My Business Account, you should sign up for one ASAP.

The Importance Of Having A Google My Business Account

Having a Google My Business Account is incredibly beneficial to your company because it offers so much more than just a business listing. In fact, there are 9 awesome benefits of signing up for a Google My Business Account:

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