Not sure whether or not you should send a holiday email to your clients this holiday season? What about your prospects? Keep reading to learn why you should reach out to both your clients and prospects with a cheery message during the holidays as well as get some great tips and tricks for crafting the perfect “Happy Holidays” email.

Why Every Business Should Send A Holiday Email

The holidays are a great time to show your clients and prospects that you genuinely care about them and that they aren’t just a dollar sign to your business. And, sending a cheery email message wishing them a wonderful holiday season is a nice and easy way to accomplish this. Plus, a sweet “Happy Holidays” email can also be used to express your gratitude to your clients and customers, which can help create customer loyalty in the long run.
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The holiday season is a great time to bump up your marketing efforts. Learn why, some tips for running successful holiday marketing campaigns, and how EmoryDay can help you get the most out of your holiday marketing.

Why The Holiday Season Is A Great Time For Marketing Campaigns

Who doesn’t love the holidays? They are such a festive time full of good cheer. People are often in good moods and full of warm and fuzzy feelings.

All this happiness makes the holidays the perfect time to reach out to your prospects, whether they are people who are already familiar with your business or new contacts you are hoping to turn into leads and then eventually customers, because they will most likely be in good moods. Continue reading →

A strategic marketing plan is critical to the success of your business. Whether your company is large, medium-sized, or even small, you need a comprehensive strategic marketing plan to ensure your marketing efforts are successful. Keep reading to learn why it’s so important, the key components of a successful strategic marketing plan, and how EmoryDay can help.

What Is A Strategic Marketing Plan?

A strategic marketing plan is a written plan of marketing tactics that are customized to your business and designed to help it grow by increasing your leads, which will eventually increase your sales revenue. A strategic marketing plan is created by performing an in-depth analysis of not only your company, but of your main competitors as well. A successful strategic marketing plan also includes a step-by-step guide for plan implementation and methods for measuring the success of your marketing efforts.
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Your website’s keyword ranking can make or break your business. Keep reading to learn some helpful tips for improving your keyword ranking for search engines, including Google, and how EmoryDay can help improve your ranking even more with the right keywords.

The Importance Of Website Ranking

Keyword ranking is vital for your business. According to Wordstream, “Research shows that more than half of all search engine users click on a result on the first page.” And according to marketing expert, Neil Patel, “The first page of Google receives 95% of web traffic, with subsequent pages receiving 5% or less of total traffic.” In fact, “75% of people won’t even click on the second page of the search results.”

So, the higher your website ranks on a search engine’s results page, the more traffic you will get to your site. And, as you know, the more traffic you get to your site, the better your chances are of converting leads into customers.
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Paid search is definitely worth the cost, but in order to reap the awesome benefits of PPC advertising, you need to do it right.

Keep reading to learn all about pay-per-click advertising, including what it is, how it works, how it differs from organic search, how keywords factor in, and how EmoryDay can help you get your money’s worth with paid search.

What Is PPC?

PPC advertising, otherwise known as pay-per-click or paid search, is a type of marketing in which a company places an ad online that appears when someone searches for the ad’s keywords. The company that places the ad pays each time a user clicks on it. The purpose of a pay-per-click ad is to drive traffic to a company’s site or specific landing page, and ultimately, convert those site visitors into paying customers.

Pay-per-click ads typically appear at the very top of a search engine’s results page, right before the organic search results.
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A landing page is an extremely important part of every marketing campaign. And, while a landing page’s goals will vary depending on your campaign, they typically have a single purpose: to get the page visitor to become a lead by taking an action.

Having an awesome landing page can greatly increase conversions for your PPC or email marketing campaigns. Keep reading to learn more about landing pages, including the anatomy of a landing page and tips for each landing page component.

The Anatomy of a Landing Page

Landing pages have several important components, including:

• Headline
• Subheadings
• Body Copy
• CTA
• A form
• Meta Description

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Autoresponders are a great way to enhance your company’s lead nurturing efforts and convert more of those contacts you acquired through lead generation into paying customers. Keep reading to learn all about autoresponders, how they can help turn more of your leads into customers, the different types of auto-response emails you should be sending, and the necessary components of successful autoresponder emails.

What Are Autoresponders?

Autoresponders are a popular email campaign marketing tool that allow you to nurture the leads, especially new prospects, in your database by sending them follow-up emails and relevant content at scheduled intervals.
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What is a Call to Action?

The Call to Action, also known as the “CTA” or “call-to-action,” directs your targeted audience, whether it consists of product users/customers, website visitors, or email recipients, to take an action of some kind. That action will vary depending on your marketing goals and the kind of campaign you are running (digital, email, etc). No matter what your Call to Action is, the ultimate goal of a CTA is to generate leads and eventually convert those leads into customers.

The Importance of the Call to Action

According to marketing guru and columnist for Marketing Land, Jeremy Smith, “There’s no such thing as a successful marketing campaign unless there is a successful CTA.”

So, why are CTAs so important? The short answer is, the Call-to-Action is how you get site visitors or recipients of your marketing emails to convert into leads. According to Business Matters, “It is estimated that 90 percent of people who look at your website will read your CTAs, and if they are embedded in your text then your conversion rate will increase by over 120 percent.”

So, a CTA is essential for lead generation, which is necessary for customer conversions, which is how a company generates revenue. In other words, CTAs are necessary for making money.
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Using SEO tactics will definitely benefit your business. But, not all SEO is created equal. Keep reading to learn why SEO is so important for your marketing efforts and why you need to be careful about what type of SEO you use.

What Is SEO?

First things first. What is SEO? Search engine optimization, or SEO, involves using tactics to improve the ranking of online content (website, landing page, blog post, etc.) in organic, non-paid search engine results in order to drive more traffic to that piece of content.

The Different Types Of SEO

There are three different types of SEO, all of which are not created equal:

• White Hat SEO
• Black Hat SEO
• Gray Hat SEO

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If you think branding is just about your logo, think again. Your brand is the message you send your customers about who you are as a business and what they can expect from you. While your visuals – such as your logo and the look and feel of your website – are a key part of communicating that message, your brand is bigger than that. Your brand attributes should extend to many other aspects of how you operate day-to-day, including:

• The types of products or services your provide
• How your customer service team answers the phone
• What your sales team wears on calls and at conferences
• The tone and voice of your written materials
• How you interact on social media
• The design of your storefront

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