Best Practices For Social Media Ads: LinkedIn


If a decent amount of your target audience is on LinkedIn or you are a B2B business, then you should definitely be using LinkedIn ads as part of your social media marketing efforts. Keep reading to learn more about LinkedIn ads, including why they are a great social media marketing tool as well as some very important best practices for utilizing them to their full potential.

Why Use LinkedIn Ads

If you have been following our blog for a while, you already know that while social media marketing is an excellent way to generate more leads, due to the differences among social media platforms, it isn’t a one-size-fits-all marketing method. That being said, LinkedIn ads are a great way to promote your business’s products and services to users of the platform.
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Best Practices For Social Media Ads: Facebook

Facebook Ads

Are you currently using Facebook ads? If your target audience is on Facebook, then you should be leveraging Facebook ads as a marketing method.

If you read our last post Social Media Do’s and Don’ts, you know that social media advertising is a great way to enhance your marketing efforts. We also talked about how social media marketing isn’t a one-size-fits-all solution and that you should really put your efforts into the social media platforms that will reach your target audience. With that being said, let’s take a look at Facebook marketing and discuss some best practices for using Facebook ads.

Why Use Facebook Ads

Facebook ads are a great way to market because of how heavily used the platform is with over 2.8 billion monthly active users. And, according to Wordstream, 70% of Facebook users in the U.S. log into Facebook on a daily basis.

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How To Handle Negative Online Reviews

In today’s world, so many things are done online, including reviews of your company or business’s products and/or services. And, truth be told, these online reviews can make or break your business. Keep reading as we discuss the importance of online reviews, how exactly bad online reviews can impact your business, and helpful tips for handling negative online reviews that will help you get your business back in the good graces of consumers.

The Importance Of Online Reviews

Online reviews are often a huge deciding factor for whether or not to purchase a product or service. In fact, according to the popular small business financial resource, Fundera, a “whopping 79% of U.S. adult Internet users” refer to previous online reviews before they make a purchase. And according to Entrepreneur, “two-thirds of customers form their opinion of a business after reading just four reviews.”

Positive online reviews can “drive customers and clients” to your business, and negative reviews can send them looking for similar products and services elsewhere. According to Forbes, “five positive reviews on Yelp have been shown to boost a business by up to 10%, whereas one really bad negative review can cost tens of thousands of dollars in business.” Talk about pressure!

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Social Media Do’s and Don’ts

Social media marketing, otherwise referred to as SMM or social media advertising, is a great way to elevate your marketing efforts. And, with nearly 79% of the U.S. population on social media and a whopping 2.77 billion people using it around the world, SMM is also a great way to expose your brand to potential customers because your campaigns can reach so many people.

Keep reading as we discuss how social media marketing can benefit your business as well as five very important social media marketing do’s and don’ts that will ensure your SMM efforts will be successful.

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How To Promote Your Business’s Products Through Webinars

Using webinars for marketing purposes, otherwise known as webinar marketing, is a fantastic way to promote your business’s products and services as well as help you acquire more leads and, eventually, more sales. Keep reading to learn the different ways your business can leverage webinars; how webinar marketing can help your business; and how to promote your webinars so people will sign up and actually attend them.

What Exactly Are Webinars?

A webinar is essentially a seminar, just conducted online. The term actually comes from the words “web” and “seminar.”

How Your Business Can Leverage Webinars

Your business can leverage webinar marketing by running webinars on lots of different topics. These are some of the popular webinar topics we’ve come across:

  • Product tutorials/trainings
  • How specific services work
  • Industry news or trends
  • Events
  • Case studies
  • Q&A or FAQ sessions

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How To Make Online Surveys Work For You

Online surveys, otherwise known as business surveys or business questionnaires, are an excellent way to enhance your lead generation efforts and engage with existing customers. Keep reading to learn why you should use online surveys for both leads and current customers; the helpful information business surveys can provide; and the different kinds of business questionnaires you can create for your customers.
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A Strong Brand Is A Strong Foundation

Whether your business is big, medium, or small, branding is vital for its success. Learn what exactly branding is; why it is so important to the success of your business; the different components of branding; how a strong brand can help your bottom line; how to evaluate the success of your brand; and how EmoryDay can take your brand to the next level.

What Is Branding?

According to Branding Magazine, branding is technically defined as “a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.” And, while, yes, technically, that is true, Branding Magazine makes the case that branding is actually so much more than just a company name, cool colors, and a well-constructed logo.
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Are All Marketing Automation Platforms The Same?

Marketing automation platforms can really push your business to the next level by saving time and increasing both lead generation and overall sales. However, not all marketing automation platforms are created equal. So, the short answer is no, all marketing platforms are not the same. Keep reading to learn more about the benefits of using a marketing automation platform; some of the popular platforms other businesses are using; what to consider when selecting a marketing platform for your business; and how EmoryDay can help take the confusion out of marketing platforms for your business.

How Marketing Automation Platforms Can Push Your Business To The Next Level

There are multiple benefits of using a marketing automation platform. Here are the four benefits we feel are most important for marketers.
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The Importance Of UTM Tracking Codes

UTM tracking codes are an excellent way to track all of your marketing campaigns. If you aren’t currently using them in your marketing efforts, you really should be. Learn what UTM tracking codes are, what exactly they are used for, why your marketing team should be using them, and how to set them up correctly.

What Are UTM Tracking Codes?

UTM tracking codes, also known as Urchin Tracking Monitor codes, UTM parameters, or just, UTM codes, are simple snippets of code that you can attach to a custom URL in order to track a source, medium, and campaign name.

According to the inbound marketing experts over at Hubspot, UTM codes are a vital tool for marketers because they “help you track the success of your content on the web.”
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Should You Be Blogging?

Company Blog

If your business isn’t blogging, you really start a company blog. Learn why having a company blog and regularly posting relevant content can help your business excel, some great business blogging ideas, how EmoryDay can assist your company with your blogging efforts.

Here are 7 reasons why blogging is beneficial to your business:

1. Blogging can lead to getting more leads.

One of the greatest benefits of blogging is the fact that it can help increase your leads…by a lot. According to the inbound marketing gurus over at HubSpot, businesses that have a company blog and post quality content on a regular basis get 67% more leads than companies who do not leverage a blog. That’s a huge number! HubSpot also notes that blogging is a great marketing tool because it works behind the scenes and helps your lead generation efforts 24/7. Blogging allows you to sit back and let new leads come to you!
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