Instagram for Business
Using Instagram for Your Business

When the photo and video-sharing social media platform, Instagram, first launched in 2010, it quickly gained popularity, growing to a million users in only two months. That number quickly jumped to over a billion.  And, Instagram isn’t just for individuals. Businesses can benefit from having an Instagram account as well. Instagram actually offers insightful tools…

LinkedIn
Using LinkedIn For Your Business

LinkedIn is a great social media platform for businesses of all kinds because it gives them the chance to network with others in their industry, post useful and relevant content, and find new high-quality employees.  If your business isn’t leveraging LinkedIn by using LinkedIn Company Pages, it should be.  Benefits of Using Social Media Many…

Remarketing
What Is Remarketing?

Have you ever scoped out a website only to see an ad for it a few seconds after you jump over to another site? Have you ever noticed ads for sites you were perusing pop up on your Facebook feed? This is actually a form of digital marketing called remarketing. It’s a simple and cost effective…

SEO Strategies
SEO Strategies That Google Rewards

Did you know that when it comes to SEO, Google rewards good behavior? And, when it comes to your business, being on Google’s good side can help get more visitors to your site. And, as you know, the more people that view your site, the more customers you can acquire. Keep reading to learn about…

Digital Advertising Campaign Types And How To Measure The Success Of Each

Digital advertising is a great way to get your target audience to interact with your brand across multiple channels and devices. Keep reading as we explore the different types of digital advertising as well as how to measure the success of each type of digital advertising campaign. Types Of Digital Advertising Campaigns There are several…

Understanding Marketing Funnels

If you are a marketer, chances are, you’ve heard the term “marketing funnel” a time or two. But, what are marketing funnels? And, more importantly, how do they work? Keep reading to find out! What Are Marketing Funnels? According to marketing guru, Neil Patel a marketing funnel “is the set of steps a visitor needs…

Why You Should Hire A Marketing Agency

Feel like your marketing efforts are stuck in a rut? Then you should consider hiring a marketing agency to help boost your marketing efforts. Keep reading to learn why spending a little extra money by hiring a marketing agency can actually help your business’s bottom line. 5 Ways A Marketing Agency Can Help Your Business

Content Marketing
What Is Content Marketing?

If your ultimate goal is to attract more customers, then content marketing is vital to your business. Keep reading to learn what exactly content marketing is and why it’s a marketing approach you should be taking advantage of in order to boost your bottom line. Content Marketing Defined The Content Marketing Institute defines content marketing…

Email Subjects
How To Write A Great Subject Line

Did you know that your subject line can make or break your email marketing campaign? According to Business Insider, the “subject line often determines whether an email is opened.” And, if your marketing emails aren’t opened by your targeted recipients, your email marketing campaign is doomed from the start. But, fear not! We have compiled…

Holiday Marketing
Holiday Marketing Tips

While the holiday season is often a very busy time of year for businesses, it’s also a great time to ramp up your marketing efforts. Did you know that two-thirds of all annual seasonal spending happens during the Christmas season. At the end of the day, people are in a buying mood during the holidays…

Digital Branding
Why Digital Branding Is So Important

In today’s digital world, digital branding is more important than ever. Learn why and what comprises of your company’s digital branding.  What Is Digital Branding? If branding is defined as the “marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.” What is digital…

Drip Marketing

Drip marketing is a highly effective marketing communication strategy that leverages the use of marketing automation. In drip marketing, a company sends, or “drips,” a set of pre-written messages to customers or new prospects over a period of time. These messages often take the form of marketing emails. You can also use drip marketing with…

Marketing Campaign
How To Create A Great Marketing Email

Outbound email marketing is NOT dead! In fact, it is still very much alive, and when executed correctly, outbound email marketing is a fantastic way to grow your business and improve your bottom line. But, in order to get results, your outbound email marketing needs to be done right. Here are 7 useful tips for…

Google Ads
Why Do You Need Google Ads?

Utilizing Google Ads is a great way to get your products and services seen by millions of Google users. Keep reading to learn more about Google Ads, including: how the platform works; why you should be using Google Ads as a marketing strategy; tips for running successful campaigns via Google Ads; and how EmoryDay can…

Are You Using Call Tracking?

Nowadays, more and more people are picking up the phone and calling businesses they are interested in purchasing products and services from. In fact, the number of leads businesses are getting via the phone has recently exploded. With so many leads coming from inbound phone calls, and these leads converting into customers, it is important…

Google My Business
Why You Should Have a Google My Business Account

If your company doesn’t already have a Google My Business Account, you should sign up for one ASAP. The Importance Of Having A Google My Business Account Having a Google My Business Account is incredibly beneficial to your company because it offers so much more than just a business listing. In fact, there are 9…

LinkedIn
Best Practices For Social Media Ads: LinkedIn

If a decent amount of your target audience is on LinkedIn or you are a B2B business, then you should definitely be using LinkedIn ads as part of your social media marketing efforts. Keep reading to learn more about LinkedIn ads, including why they are a great social media marketing tool as well as some…

Facebook Ads
Best Practices For Social Media Ads: Facebook

Are you currently using Facebook ads? If your target audience is on Facebook, then you should be leveraging Facebook ads as a marketing method. If you read our last post Social Media Do’s and Don’ts, you know that social media advertising is a great way to enhance your marketing efforts. We also talked about how…

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