Digital branding is an absolute must in today’s web driven world, especially as a small business. Every day flooded by advertisements and images at all turns, the consumer can be hard to reach and even harder to get to pay attention to something. Ultimately name recognition is the most powerful tool in the business-building arsenal and social media is a potent means with which to use it successfully. It’s easy to think of digital branding as simply being a logo or name with which people associate. The reality is social media outlets give that logo or name the ability to do something more than sit at a physical location or appear on television. Powerhouse corporations have gone to great lengths and come up with very innovative stratagems for achieving this, but the seeming limitations a small business might encounter offer something corporations can never achieve in the same way: Intimacy. Small businesses are driven by the face-to-face and personal touch. Taking advantage of that aspect of a company’s structure can yield great results with digital branding.