“You need to get your business online.” By now that’s old news, but if there’s any wisdom that has proven its worth in the past decade or so, it’s the truth of the idea that not only should a business promote itself by having an online presence, but business owners and managers should bring e-commerce to their business in a big way. After all, exposing your business to the public as much and as often as possible is a good idea, and using e-commerce only expands your customers’ options to give you their money. This article will give you what you need to know to do just that.
A mobile website version is a powerful tool when used appropriately. At its most basic, it is simply a mobile-accessible site. Most sites are built with landscape-oriented monitors in mind, so a website built with a different resolution and a vertical orientation can be much easier to access via smartphone. Taken to a more powerful level, however, a mobile website can represent something much more potent. If built appropriately, a mobile website will capitalize on the use of mobile access, anticipating the fact that anyone accessing it is likely to be out and about and currently, immediately looking for information about the business in question.
From Mobile browsers to tablets and netbooks, users are visiting websites from an amazing array of smart new devices. Does your website have the capability to capture business from these sources? If you are not thinking beyond the desktop, chances are you are losing a ton of business to the competition. Responsive design takes into consideration elements like CSS techniques, design principles, fluid grids, media queries and more. Responsive design can deliver a favorable user experience for your visitors. A user’s device or the size of its display is not a challenge.
According to Experian, every $1 spent on e-mail marketing returns an average of $44.25. It’s one of the most effective, measurable and scalable marketing channels available to your business.
But not all e-mails are created equal.
Marketing in the modern era has evolved into a system of agile communication, which is largely represented by social media. Sites like LinkedIn, Twitter, Facebook and Google Plus provide platforms for sharing information with a vast audience. By leveraging these micro-blogging sites, it is possible to reap amazing returns on your investment. Use of these and other User Created Content (UCC) networking sites enables guerilla marketing to take on epic proportions. A broad-spectrum approach to building a buzz with all the most popular social media providers can result in exposing millions of people to your brand in a very short time.
Facebook is the site that virtually coined the phrase “social network.” One of the web’s most popular destinations worldwide, it allows users to create networks of friends and contacts, share photos, videos, and links, and organize events.
Digital branding is an absolute must in today’s web driven world, especially as a small business. Every day flooded by advertisements and images at all turns, the consumer can be hard to reach and even harder to get to pay attention to something. Ultimately name recognition is the most powerful tool in the business-building arsenal and social media is a potent means with which to use it successfully. It’s easy to think of digital branding as simply being a logo or name with which people associate. The reality is social media outlets give that logo or name the ability to do something more than sit at a physical location or appear on television. Powerhouse corporations have gone to great lengths and come up with very innovative stratagems for achieving this, but the seeming limitations a small business might encounter offer something corporations can never achieve in the same way: Intimacy. Small businesses are driven by the face-to-face and personal touch. Taking advantage of that aspect of a company’s structure can yield great results with digital branding.
Professional people who are looking for career growth and networking opportunities can benefit from registering on Linked In. Rather than offering social connections, Linked In is a site for career-minded individuals who want to post their credentials, experience, and skills for the purpose of forming business connections and establishing a professional network.
Twitter is one of the most successful social media platforms on the web, with millions of users from all walks of life. Twitter allows users to send messages to their feed of 140 characters or less, and takes advantage of a ‘hashtag’ (#) system that brands specific words. The most popular hashtags are considered to be trending and are displayed on the side of a Twitter user’s newsfeed. Operating similar to an RSS feed, Twitter is fast-paced, but if used correctly, can reach millions of people.
Google + is a social network, created by Google, that is very similar to Facebook. While similar, it has features that make it different. Within Google + is an application known as Google Circles. This is a handy application that allows users to form groups that share information only among members of that group.