Email marketing is one of the best tools for improving your business and reaching more customers, for a simple reason. People respond better to personalization than they do to mass marketing advertisements; that’s why direct mail marketing works so well. By building an email list that users voluntarily sign up for, you are able to reach a large number of people with their permission, which has a much better return rate than reaching out to those who don’t expect it. These tips will help you master the art of email marketing and improve your business:
Promotional email is, simply put, the most affordable way to market directly to interested prospects. The interaction rates are generally much higher than social media posts or traditional advertising. Other online marketing methods can be seen as ways to encourage buyers, but they should generally refer users to sign up with their email address as well. The conversion rate of email subscribers is much higher than those of any other marketing system, apart from perhaps phone calls.
Newsletters are weekly, biweekly, or monthly publications that are sent out to the members of a business or website’s email list providing them with information about the company and what has been happening recently. They provide news of upcoming developments and special offers to the customers, hence their name. These letters are usually personalized, with a quick message from the owner, which helps to build a personal connection with the consumer before moving on to the business aspect of the letters.
Content marketing is an essential part of any online business. The world of technology is changing rapidly with everything from web-based mobile browsing to flashy effects and graphics. A tech-savvy business will utilize content marketing to bring hits and consumers to their business. It’s been proven repeatedly that content marketing is a cheap and effective way to increase sales.
Studies show that content marketing is sixty-two percent cheaper than traditional marketing and still manages to generate three times as many hits. Sixty percent of buyers will look for a product after reading advertising content about it, and fifty percent of buyers spend more than half their time reading content online. It’s essential that a business has unique content on the internet that will direct people to their products.
In today’s aggressive digital world, mobile web design is essential for online success. According to projections of the Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012-2017, mobile data traffic was nearly 12 times the volume reached in 2000, mobile connection speeds doubled, and the use of smartphones grew 81 percent. What does this data mean? It means that mobile web design is critical if your business is to grow and thrive.
“You need to get your business online.” By now that’s old news, but if there’s any wisdom that has proven its worth in the past decade or so, it’s the truth of the idea that not only should a business promote itself by having an online presence, but business owners and managers should bring e-commerce to their business in a big way. After all, exposing your business to the public as much and as often as possible is a good idea, and using e-commerce only expands your customers’ options to give you their money. This article will give you what you need to know to do just that.
A mobile website version is a powerful tool when used appropriately. At its most basic, it is simply a mobile-accessible site. Most sites are built with landscape-oriented monitors in mind, so a website built with a different resolution and a vertical orientation can be much easier to access via smartphone. Taken to a more powerful level, however, a mobile website can represent something much more potent. If built appropriately, a mobile website will capitalize on the use of mobile access, anticipating the fact that anyone accessing it is likely to be out and about and currently, immediately looking for information about the business in question.
From Mobile browsers to tablets and netbooks, users are visiting websites from an amazing array of smart new devices. Does your website have the capability to capture business from these sources? If you are not thinking beyond the desktop, chances are you are losing a ton of business to the competition. Responsive design takes into consideration elements like CSS techniques, design principles, fluid grids, media queries and more. Responsive design can deliver a favorable user experience for your visitors. A user’s device or the size of its display is not a challenge.
According to Experian, every $1 spent on e-mail marketing returns an average of $44.25. It’s one of the most effective, measurable and scalable marketing channels available to your business.
But not all e-mails are created equal.
Marketing in the modern era has evolved into a system of agile communication, which is largely represented by social media. Sites like LinkedIn, Twitter, Facebook and Google Plus provide platforms for sharing information with a vast audience. By leveraging these micro-blogging sites, it is possible to reap amazing returns on your investment. Use of these and other User Created Content (UCC) networking sites enables guerilla marketing to take on epic proportions. A broad-spectrum approach to building a buzz with all the most popular social media providers can result in exposing millions of people to your brand in a very short time.