In today’s aggressive digital world, mobile web design is essential for online success. According to projections of the Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012-2017, mobile data traffic was nearly 12 times the volume reached in 2000, mobile connection speeds doubled, and the use of smartphones grew 81 percent. What does…

“You need to get your business online.” By now that’s old news, but if there’s any wisdom that has proven its worth in the past decade or so, it’s the truth of the idea that not only should a business promote itself by having an online presence, but business owners and managers should bring e-commerce…

A mobile website version is a powerful tool when used appropriately. At its most basic, it is simply a mobile-accessible site. Most sites are built with landscape-oriented monitors in mind, so a website built with a different resolution and a vertical orientation can be much easier to access via smartphone. Taken to a more powerful…

From Mobile browsers to tablets and netbooks, users are visiting websites from an amazing array of smart new devices. Does your website have the capability to capture business from these sources? If you are not thinking beyond the desktop, chances are you are losing a ton of business to the competition. Responsive design takes into…

According to Experian, every $1 spent on e-mail marketing returns an average of $44.25. It’s one of the most effective, measurable and scalable marketing channels available to your business. But not all e-mails are created equal.

Marketing in the modern era has evolved into a system of agile communication, which is largely represented by social media. Sites like LinkedIn, Twitter, Facebook and Google Plus provide platforms for sharing information with a vast audience. By leveraging these micro-blogging sites, it is possible to reap amazing returns on your investment. Use of these…

Facebook is the site that virtually coined the phrase “social network.” One of the web’s most popular destinations worldwide, it allows users to create networks of friends and contacts, share photos, videos, and links, and organize events.

Digital branding is an absolute must in today’s web driven world, especially as a small business. Every day flooded by advertisements and images at all turns, the consumer can be hard to reach and even harder to get to pay attention to something. Ultimately name recognition is the most powerful tool in the business-building arsenal…

Professional people who are looking for career growth and networking opportunities can benefit from registering on Linked In. Rather than offering social connections, Linked In is a site for career-minded individuals who want to post their credentials, experience, and skills for the purpose of forming business connections and establishing a professional network.

Twitter is one of the most successful social media platforms on the web, with millions of users from all walks of life. Twitter allows users to send messages to their feed of 140 characters or less, and takes advantage of a ‘hashtag’ (#) system that brands specific words. The most popular hashtags are considered to…

Google + is a social network, created by Google, that is very similar to Facebook. While similar, it has features that make it different. Within Google + is an application known as Google Circles. This is a handy application that allows users to form groups that share information only among members of that group.

When it comes to improving the performance of your eCommerce business, you should consider leveraging the power of webmaster tools. Some of the best webmaster tools available online at this time are Google’s webmaster tools, Yahoo’s Site Explorer webmaster tools, and Live.com’s webmaster tools. How To Improve Your Website Using Webmaster Tools

Yahoo! Site Explorer is an excellent business tool that has recently been merged with Bing’s Webmaster Tools to provide added efficiency. The goal of the site explorer is to increase the traffic flow to a business website. Many small and unknown businesses have trouble increasing the flow of their desired clientele to their websites, and…

Google Webmaster Tools is a suite of online tools by Google made to help webmasters get their sites optimized and presented in an attractive and easy to use manner on search engines. Tools include structured data tagging and HTML checking, checking up on site links, keyword tools, crawling tools, a search engine for your site,…

Live.com’s Webmaster Tools has recently consolidated with Bing’s Webmaster Tools in order to provide a more quality and concise experience. The tool is designed to add traffic of a desired clientele to small business sites using search engine keywords.