Content Management Systems

A content management systems (CMS) are software program to make it easy to publish, edit, and change content from a single platform. A CMS makes it easy for many users to collaborate in developing content. A CMS is often used by marketing businesses and corporations for websites and blogs, and one reason for the popularity of content management systems are that they are easy to configure and don’t need hand coded elements or pages.

How to Improve Your Website Using Content Management Systems Like WordPress, Drupal, or Joomla

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Drupal

Drupal is known as a content management system (CMS) and was written using the PHP scripting language. It represents the platform used to develop around a quarter of all government websites in the United States. It is not restricted to government use, however, and is one of the most popular web development software packages in the world and has incarnations in over 100 different human languages. It began development in 2001 and has since been used to develop many well-known websites, including the White House site.

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WordPress

WordPress is a web design platform that allows webmasters and laypeople alike to produce websites and blogs quickly. The platform can be installed to a domain along with a user interface that automates most of the creation process. It produces high quality web pages that use current Web 2.0 standards of usability and organization. It is a popular business solution and represented almost 20 percent of all web pages on the internet in 2013.

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Joomla

Joomla is a free, open-sourced, content management system that is designed to make creating and maintaining Web sites easy and inexpensive. Joomla provides the Web site owner with the power to alter text, photos, and other online content with minimal technological knowledge. Its ease of installation and use ensure that it remains one of the most popular content management systems available.

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Web Design: How to Optimize your Web Presence

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With an ever-growing and expanding technological world, web design optimization has become imperative. Businesses can’t thrive in today’s world without an online presence, and expert web design optimization will ensure that they have an edge over the competition. A well-designed website with just a few simple features is sure to increase traffic flow and bring in customers. But how does a website manager keep up with the fast pace of technology? There are a few design aspects to consider in order to bring a website into the twenty-first century.

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Email Marketing

Email marketing is one of the best tools for improving your business and reaching more customers, for a simple reason. People respond better to personalization than they do to mass marketing advertisements; that’s why direct mail marketing works so well. By building an email list that users voluntarily sign up for, you are able to reach a large number of people with their permission, which has a much better return rate than reaching out to those who don’t expect it. These tips will help you master the art of email marketing and improve your business:

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Promotional Email

Promotional email is, simply put, the most affordable way to market directly to interested prospects. The interaction rates are generally much higher than social media posts or traditional advertising. Other online marketing methods can be seen as ways to encourage buyers, but they should generally refer users to sign up with their email address as well. The conversion rate of email subscribers is much higher than those of any other marketing system, apart from perhaps phone calls.

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Newsletters

Newsletters are weekly, biweekly, or monthly publications that are sent out to the members of a business or website’s email list providing them with information about the company and what has been happening recently. They provide news of upcoming developments and special offers to the customers, hence their name. These letters are usually personalized, with a quick message from the owner, which helps to build a personal connection with the consumer before moving on to the business aspect of the letters.

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Content Marketing: The Benefits vs. Traditional Marketing

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Content marketing is an essential part of any online business. The world of technology is changing rapidly with everything from web-based mobile browsing to flashy effects and graphics. A tech-savvy business will utilize content marketing to bring hits and consumers to their business. It’s been proven repeatedly that content marketing is a cheap and effective way to increase sales.
Studies show that content marketing is sixty-two percent cheaper than traditional marketing and still manages to generate three times as many hits. Sixty percent of buyers will look for a product after reading advertising content about it, and fifty percent of buyers spend more than half their time reading content online. It’s essential that a business has unique content on the internet that will direct people to their products.

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