Joomla is a free, open-sourced, content management system that is designed to make creating and maintaining Web sites easy and inexpensive. Joomla provides the Web site owner with the power to alter text, photos, and other online content with minimal technological knowledge. Its ease of installation and use ensure that it remains one of the most popular content management systems available.

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Web Design: How to Optimize your Web Presence


With an ever-growing and expanding technological world, web design optimization has become imperative. Businesses can’t thrive in today’s world without an online presence, and expert web design optimization will ensure that they have an edge over the competition. A well-designed website with just a few simple features is sure to increase traffic flow and bring in customers. But how does a website manager keep up with the fast pace of technology? There are a few design aspects to consider in order to bring a website into the twenty-first century.

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Email Marketing

Email marketing is one of the best tools for improving your business and reaching more customers, for a simple reason. People respond better to personalization than they do to mass marketing advertisements; that’s why direct mail marketing works so well. By building an email list that users voluntarily sign up for, you are able to reach a large number of people with their permission, which has a much better return rate than reaching out to those who don’t expect it. These tips will help you master the art of email marketing and improve your business:

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Promotional Email

Promotional email is, simply put, the most affordable way to market directly to interested prospects. The interaction rates are generally much higher than social media posts or traditional advertising. Other online marketing methods can be seen as ways to encourage buyers, but they should generally refer users to sign up with their email address as well. The conversion rate of email subscribers is much higher than those of any other marketing system, apart from perhaps phone calls.

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Newsletters are weekly, biweekly, or monthly publications that are sent out to the members of a business or website’s email list providing them with information about the company and what has been happening recently. They provide news of upcoming developments and special offers to the customers, hence their name. These letters are usually personalized, with a quick message from the owner, which helps to build a personal connection with the consumer before moving on to the business aspect of the letters.

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Content Marketing: The Benefits vs. Traditional Marketing


Content marketing is an essential part of any online business. The world of technology is changing rapidly with everything from web-based mobile browsing to flashy effects and graphics. A tech-savvy business will utilize content marketing to bring hits and consumers to their business. It’s been proven repeatedly that content marketing is a cheap and effective way to increase sales.
Studies show that content marketing is sixty-two percent cheaper than traditional marketing and still manages to generate three times as many hits. Sixty percent of buyers will look for a product after reading advertising content about it, and fifty percent of buyers spend more than half their time reading content online. It’s essential that a business has unique content on the internet that will direct people to their products.

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Mobile Web Design

In today’s aggressive digital world, mobile web design is essential for online success. According to projections of the Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012-2017, mobile data traffic was nearly 12 times the volume reached in 2000, mobile connection speeds doubled, and the use of smartphones grew 81 percent. What does this data mean? It means that mobile web design is critical if your business is to grow and thrive.

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Building An Online Business: Getting Started with E-Commerce


“You need to get your business online.” By now that’s old news, but if there’s any wisdom that has proven its worth in the past decade or so, it’s the truth of the idea that not only should a business promote itself by having an online presence, but business owners and managers should bring e-commerce to their business in a big way. After all, exposing your business to the public as much and as often as possible is a good idea, and using e-commerce only expands your customers’ options to give you their money. This article will give you what you need to know to do just that.

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Mobile Website Version

A mobile website version is a powerful tool when used appropriately. At its most basic, it is simply a mobile-accessible site. Most sites are built with landscape-oriented monitors in mind, so a website built with a different resolution and a vertical orientation can be much easier to access via smartphone. Taken to a more powerful level, however, a mobile website can represent something much more potent. If built appropriately, a mobile website will capitalize on the use of mobile access, anticipating the fact that anyone accessing it is likely to be out and about and currently, immediately looking for information about the business in question.

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