Re-marketing 101:The Benefits of Using This Campaign

Introducing new items into a marketplace is risky even if the initial results are successful. There must be people in the company who control the marketing research and finances. Even with this hard work, your products are not guaranteed to last after certain periods of time. After a time of failure, reintroduce your old ideas…

What Is Remarketing?

No business has a 100 percent conversion rate. There will always be a group of customers that, when they visit your site, decide they don’t want to buy what you’re selling. Some of them leave because it’s not the right time to buy. Others leave because nothing you sell appeals to them. Others simply visited…

SEO Is Critical

In the world of online marketing, SEO — or Search Engine Optimization — is essential to success. SEO, at its most basic, is making tweaks to your website and your content in order to make it more visible to search engines. Specifically, you are taking steps to make your site look better to Google, by…

Content Management Systems

A content management systems (CMS) are software program to make it easy to publish, edit, and change content from a single platform. A CMS makes it easy for many users to collaborate in developing content. A CMS is often used by marketing businesses and corporations for websites and blogs, and one reason for the popularity…

Drupal

Drupal is known as a content management system (CMS) and was written using the PHP scripting language. It represents the platform used to develop around a quarter of all government websites in the United States. It is not restricted to government use, however, and is one of the most popular web development software packages in…

WordPress

WordPress is a web design platform that allows webmasters and laypeople alike to produce websites and blogs quickly. The platform can be installed to a domain along with a user interface that automates most of the creation process. It produces high quality web pages that use current Web 2.0 standards of usability and organization. It…

Joomla

Joomla is a free, open-sourced, content management system that is designed to make creating and maintaining Web sites easy and inexpensive. Joomla provides the Web site owner with the power to alter text, photos, and other online content with minimal technological knowledge. Its ease of installation and use ensure that it remains one of the…

Web Design: How to Optimize your Web Presence

With an ever-growing and expanding technological world, web design optimization has become imperative. Businesses can’t thrive in today’s world without an online presence, and expert web design optimization will ensure that they have an edge over the competition. A well-designed website with just a few simple features is sure to increase traffic flow and bring…

Pay Per Click Advertising: Learning the Basics

Pay per click advertising is one of the most effective and affordable methods available. If you want to get marketing results, take advantage of PPC ads on major search engines. You pay only if people click on the ads. PPC advertising is a useful way that you find more customers for your business and earn…

Email Marketing

Email marketing is one of the best tools for improving your business and reaching more customers, for a simple reason. People respond better to personalization than they do to mass marketing advertisements; that’s why direct mail marketing works so well. By building an email list that users voluntarily sign up for, you are able to…

Promotional Email

Promotional email is, simply put, the most affordable way to market directly to interested prospects. The interaction rates are generally much higher than social media posts or traditional advertising. Other online marketing methods can be seen as ways to encourage buyers, but they should generally refer users to sign up with their email address as…

Newsletters

Newsletters are weekly, biweekly, or monthly publications that are sent out to the members of a business or website’s email list providing them with information about the company and what has been happening recently. They provide news of upcoming developments and special offers to the customers, hence their name. These letters are usually personalized, with…

Content Marketing: The Benefits vs. Traditional Marketing

Content marketing is an essential part of any online business. The world of technology is changing rapidly with everything from web-based mobile browsing to flashy effects and graphics. A tech-savvy business will utilize content marketing to bring hits and consumers to their business. It’s been proven repeatedly that content marketing is a cheap and effective…

Mobile Web Design

In today’s aggressive digital world, mobile web design is essential for online success. According to projections of the Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012-2017, mobile data traffic was nearly 12 times the volume reached in 2000, mobile connection speeds doubled, and the use of smartphones grew 81 percent. What does…

Building An Online Business: Getting Started with E-Commerce

“You need to get your business online.” By now that’s old news, but if there’s any wisdom that has proven its worth in the past decade or so, it’s the truth of the idea that not only should a business promote itself by having an online presence, but business owners and managers should bring e-commerce…

Mobile Website Version

A mobile website version is a powerful tool when used appropriately. At its most basic, it is simply a mobile-accessible site. Most sites are built with landscape-oriented monitors in mind, so a website built with a different resolution and a vertical orientation can be much easier to access via smartphone. Taken to a more powerful…

Responsive Design

From Mobile browsers to tablets and netbooks, users are visiting websites from an amazing array of smart new devices. Does your website have the capability to capture business from these sources? If you are not thinking beyond the desktop, chances are you are losing a ton of business to the competition. Responsive design takes into…

Breaking Through The Noise: Creating an Effective E-Mail Marketing Message

According to Experian, every $1 spent on e-mail marketing returns an average of $44.25. It’s one of the most effective, measurable and scalable marketing channels available to your business. But not all e-mails are created equal.

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