“One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat” Napoleon Hill – Think & Grow Rich The rumors are true. The fear is reality. Walmart is moving into town. “What do I do now? I will lose everything.”

Are you generating enough money from your business to support your desired lifestyle? Do you have enough time to enjoy life? If the answer is no to either question, then your business is not working. Most businesses don’t work, but there is something you can do about it. Michael Gerber wrote the landmark book,

Making your website optimized for search engines can help drive traffic and bring new prospects to you site. The first step in creating a search engine optimization strategy is ensuring your website is visible to search engines. Here are three easy ways to enable search engines to find your website: 1. Check Your Privacy Settings…

At EmoryDay, out team always admired Dr King’s contribution as an orator and civil rights activist.But we had not considered him in the context of business, until Russell C. Teter III shared with us a white paper by Bernette Henry and himself courtesy of the SBA and the University of MD. Please download your copy…

Increasing your digital presence is a vital step in growing your business. The more exposure your brand receives on the web, the more important it is to be aware of what is being said about your business, and where it is coming from. Monitoring your online mentions is the first step in managing your online reputation,…

 With Christmas only two weeks away, the holiday season has snuck up on many of us.  Due to a late Thanksgiving, the holiday shopping season is much shorter this year, than previous years. If you feel that you may have missed this year’s holiday shopping sales opportunities, it may not be too late. Here are…

 Having effective marketing strategies in place can help grow your business, and engage your audience. Most small business owners lack the time and resources to develop and implement marketing campaigns on a regular basis. Hiring a marketing manager is one solution to this problem. However, you may find that outsourcing your marketing provides more long-term…

One of the key’s to success within marketing your website is increasing your exposure. However, the wider you cast your net on the internet, the more aware you should be of the feedback from your audience. Given the word of mouth nature of social media, it is important to protect your brand image by proactively…

  The challenge B2B companies are often faced with is finding new ways to market their product or service. Many traditional advertising opportunities that work for E-commerce, may not make sense for a B2B marketing strategy. One of the biggest opportunities to reach new prospects for B2B is through content marketing. By positioning oneself as…

A company website is essential in for every business in today’s tech driven society. This website can also be a powerful tool for finding new prospects, and driving sales. Once your website has been created, a digital marketing strategy is needed to bring traffic to your site. A successful marketing strategy will help drive new…

For small business owners, digital marketing can be an efficient and cost effective way to generate new leads. However, with limited resources and time, it can be difficult to implement a successful digital marketing strategy in-house.  By working with a digital marketing agency, a team of industry experts is dedicated to the success of this…

The world of digital marketing is constantly evolving, and new trends emerge every day. With new social networks emerging, SEO trends changing, and web design becoming more sophisticated, it can be easy to overload your marketing strategy.   A heavy strategy can be counter productive, wasting valuable time and money. For small businesses, every man hour…

Creating a website for your business can be a huge step forward for a company’s marketing strategy. Building and branding a website it is a large undertaking, that requires time and money.  Once a business has established a website, it can be easy to set it and forget it. However, for a company website to…

  When it comes to digital marketing, pay per click advertising should be a main component of your plan. When most people think of search engine advertising, Google is top of mind. This is valid given the search engine giant holds 65% market share. However, if you are building a pay per click campaign, you…

In today’s web driven world, if someone is interested in a business or service they are more than likely to go straight to search engines to do their research. Search engines are designed to give their viewers what they consider the most valuable information on the topic being researched. For businesses to show up at…

When Google+ was first introduced, the hype surrounding the new social network made it seem that it was the next social phenomenon. It was expected to take Facebook’s spot as #1 social network. Google + did not end up revolutionizing the social media world, and has even been called a ghost-town.  However, there is value…

With over 65 million members, Linkedin is considered to be the world’s largest professional network. The social network is continually expanding its features, and adding to its capabilities. LinkedIn works as a job board, content sharing forum, and networking hub. This network can be especially beneficial for B2B companies, as nearly 50% of Linkedin users…

With summer wrapping up, have your been able take some down time to soak up the sun?  If the answer is no, you are actually in the same boat as almost half of small business owners polled in a recent study. According to the study conducted by lender OnDeck, only 57% of small business owners…