Creating a website for your business can be a huge step forward for a company’s marketing strategy. Building and branding a website it is a large undertaking, that requires time and money.  Once a business has established a website, it can be easy to set it and forget it. However, for a company website to…

  When it comes to digital marketing, pay per click advertising should be a main component of your plan. When most people think of search engine advertising, Google is top of mind. This is valid given the search engine giant holds 65% market share. However, if you are building a pay per click campaign, you…

In today’s web driven world, if someone is interested in a business or service they are more than likely to go straight to search engines to do their research. Search engines are designed to give their viewers what they consider the most valuable information on the topic being researched. For businesses to show up at…

When Google+ was first introduced, the hype surrounding the new social network made it seem that it was the next social phenomenon. It was expected to take Facebook’s spot as #1 social network. Google + did not end up revolutionizing the social media world, and has even been called a ghost-town.  However, there is value…

With over 65 million members, Linkedin is considered to be the world’s largest professional network. The social network is continually expanding its features, and adding to its capabilities. LinkedIn works as a job board, content sharing forum, and networking hub. This network can be especially beneficial for B2B companies, as nearly 50% of Linkedin users…

With summer wrapping up, have your been able take some down time to soak up the sun?  If the answer is no, you are actually in the same boat as almost half of small business owners polled in a recent study. According to the study conducted by lender OnDeck, only 57% of small business owners…

Blogging for business is a tactic used to drive more traffic to your website and increase your online visibility. This can be an effective marketing channel that will help support your business growth. By driving traffic to your website, you are providing opportunities for that traffic to then become conversions. The ultimate goal is to…

Email marketing is a relatively simple and inexpensive way to reach out to your current customer base, and engage prospective customers. The main benefit of a newsletter for you business is to put your name in front of your database on a regular basis, and creating brand awareness. With relevant and interesting content, you can…

When exploring marketing ideas to help build your business, social media is a rapidly growing that channel that cannot be ignored. With over a billion users worldwide, Facebook is currently the social media king. The social network is constantly improving its features to help users find small business, and help these business reach new customers.…

Twitter is one of the most popular but also least understood social media networks. By using 140 characters, users are can express thoughts, articles, photos, and links. By using hashtags (#) users are able to find content or “tweets” about topics they are interested in. The key to twitter is publishing often and effectively to…

We are officially half way through 2014, and for many marketers the 2nd half the year is the most critical. It is easy to set goals for the year, but more difficult to analyze the full spectrum of progress that your marketing strategy may, or may not being making. By taking the time to dive…

According to a new study by Experian, Memorial day generates more e-mail transactions that any other sales holiday throughout the year.  This national holiday even surpasses Black Friday by 35% and Cyber Monday by 16% in email transactions. With summer kicking off, and many people planning for vacations, this is an ideal time to push…

A new study from Emarketer has confirmed that Google’s dominance in mobile paid search is shrinking due to the explosion of mobile apps. By 2018 it is predicted that mobile will account for 86% of all digital marketing ad spend. With this mobile take over, it is predicted that Google’s share of these marketing dollars…

Do you want more customers clamoring for your products? How would you like to have clients who couldn’t wait to work with you? Wouldn’t it be nice to hear the Internet buzzing with compliments about your business?

  World cup 2014 started yesterday, and the international soccer tournament is a huge advertising opportunity for many brands. With $1.3 billion being spent on advertising this year, it is predicted that over 20% of this spend will be dedicated to digital marketing.  The main focus of this digital push be dedicated to social media.…

  Facebook has announced plans to increase advertising efforts among the 25 million small businesses currently on the site. Facebook now has around a million active advertisers, but is looking for ways to ramp up paid advertising to its small business audience. The Social media giant has such a large reach, that it will not…

Google announced their latest algorithm update this week and which has sent some marketers into a panic. Previously algorithm updates have completely changed the rules of search engine marketing, and have even been called “the death of SEO”.  While the main goal of Panda 4.0 was to remove thin spammy sites, some major sites were…

With the NFL draft kicking off last night, many people are in a competitive state of mind this week. Pro coaches use extensive planning and strategizing to put together their ideal team. The same approach can also be applied to creating a perfect website.  Digital marketing has become one of the most powerful methods for…