The answer to this question is yes, but. Yes, as a business, you should be using Twitter. But it is not enough to just blast out tweets. And if you’re not using Twitter astutely, you’re wasting your time. If you’re not tweeting at all, you’re missing out on an opportunity for creating a level of…

For businesses, social media is often mistaken as strictly a communication platform. In actuality, social media can be a great tool for your business to not only communicate with customers and leads, but can build relationships with your client base to generate a culture around your business. And this is possible regardless of whether you…

Should my business be on social media? Yes. But we are a B2B business, not B2C. Should we still be on social media? Yes. But my industry doesn’t really seem to fit the norm of what I see on social media; we’re not particularly flashy and we offer a very niche product or service. Should…

Too many businesses still aren’t convinced that publishing blog content can have the return on investment they are seeking from online marketing efforts. Many think that due to the nature of their industry, a blog isn’t the right tool for them or they expect their time and efforts will be wasted. The bottom line is,…

Your small business has been growing and thriving thanks to the stellar service you’re providing and the unique way you go about doing it. Word of mouth has probably been extremely helpful in growing your business, and you’re seeing a great customer return rate. But now, you’re ready to expand your marketing efforts to reach…

Email marketing is a frustrating endeavor. Writing a good email is simple; lots of us fire off emails all day long to partners, clients, customers, bosses, and coworkers. So it is easy to assume that sending out a successful marketing email is only a matter of making a clearly communicated point and then blasting it…

Whether you are structuring a brand new website or want to optimize your existing one, as a business it is imperative that you have a visually appealing website that gives an idea of who you are and what you provide. At its core, a website should be a resume for your business, including details of…

As 2017 is in full swing, it’s time to check in on some of the most effective trends in SEO content marketing so far this year, how you can leverage these trends for greater conversions, and where the future of SEO is headed.

How To Leverage Ratings, Reviews, and Client Testimonials to Market Your Business A good online review can act as more than just affirmation of a job well done. A recent consumer study shows that 88% of consumers have read reviews online to determine the quality of a local business, and this same percentage agreed that…

For many small businesses, it’s not unusual to enjoy early success without having to do much marketing. Perhaps you launched your brand in response to a local demand for a specific solution, and word-of-mouth quickly spread and business boomed. But at some point, you will likely find yourself in need of new customers. Whether to…

There’s no contending the power of email marketing. For every $1 spent, email marketing generates $38 in revenue. That’s a 3,800% ROI – a statistic that social media simply can’t touch. But today’s business owners are inundated with email, and it can be difficult to get their attention. We’re not talking about a catchy subject…

Whether you’ve been wildly successful with a previous marketing strategy, or you’ve just been making stuff up as you go and getting lucky, there comes a time for almost every business where marketing initiatives just seem to… stagnate. Feeling like you’re stuck in a rut? Read on to find out why your marketing plan is…

We are very excited to announce our latest service offering, The EmoryDay Strategic Marketing Plan.  After years of writing marketing plans to help strategize our Business Accelerators, we started receiving requests from clients who wanted this as a stand alone service.  So we honed the processes to make the Strategic Marketing Plan a separate product…

For small business owners day-to-day operations can be so time consuming that planning for the future gets put on the back burner.  When all their time goes into goes to managing the business, figuring out how to market the business can be overwhelming. Many businesses start inconsistent marketing efforts, but aren’t sure if their attempts…

A comprehensive marketing plan is essential for any small business. It creates a roadmap to help see the current state of your business, and what channels can be used to reach new prospects. For small business owners, time and resources are scarce, so an effective strategy can help ensure neither are being wasted. While each…

Intelligent online marketing requires staying on top of current trends, but all too often in the rush to be on the cutting edge, we lose sight of the tried and true methods like improving your content marketing practice to grow your business and enhance customer retention rates. While many current trends in 2017 are image-…

Another year is coming to a close, and having a good company website is more important than ever. Today more than 80% of B2B customers search the web before making a purchase decision, and 75% of users admit to making judgments about a company’s credibility based on their website’s design. If you are wondering if…

Are you using your website to pursue new prospects? Or are you waiting on new prospects to find you? If you are the later, you may find yourself coming up short. Outbound marketing can help generate new prospects, and increase sales for your business.  Find out how you can use outbound and targeted email marketing…