92 Leads in 90 Days: Scaling SupplyOne’s Marketing with Analytics
By EmoryDay
November 25, 2025
2 Minute Read
SupplyOne is a national packaging manufacturer and distributor delivering tailored packaging programs that reduce total cost of ownership, streamline supply chains, and guarantee savings for industrial and retail customers across North America.
Challenges:
SupplyOne came to EmoryDay with a clear goal: increase revenue, generate more qualified leads, and accelerate growth. Although their online presence was already strong, they lacked the internal bandwidth to consistently build and support their brand. As their business expanded, they also realized they needed a better-fitted CRM, email marketing system, and website hosting solution. They wanted to transition away from a large, impersonal platform to a more tailored environment where they could collaborate closely with a dedicated marketing team.
Solution:
EmoryDay stepped in as a fully integrated marketing partner, building a brand-new website, launching paid advertising initiatives, and creating targeted email campaigns. As SupplyOne’s internal needs grew, we introduced the EmoryDay Dashboard to consolidate and strengthen their marketing infrastructure. We migrated all landing pages in-house and integrated the Dashboard with their CRM and email marketing platform to streamline lead flow and reporting. Over time, our partnership deepened as we worked hand in hand with SupplyOne to analyze every lead, refine targeting, and make data-driven advertising decisions.
Marketing That Works.
Integrated campaigns turn insights into consistent results for SupplyOne.
![SupplyOneLogo_wTagLine [Converted] (1)](https://www.emoryday.com/wp-content/uploads/2025/11/SupplyOneLogo_wTagLine-Converted-1.png "SupplyOneLogo_wTagLine [Converted] (1)")
Results
Today, SupplyOne benefits from multiple highly segmented, strategic email campaigns each month. Each campaign is designed to funnel interested leads directly to the appropriate sales teams. These campaigns align with targeted verticals and drive traffic to custom landing pages built for conversion.
Paid advertising performance continues to climb as well. In a period when many companies are seeing declining returns from Google Ads, SupplyOne has seen strong lead generation, achieving a qualification rate of around 50 percent, with roughly 60 qualified leads between March and June 2025, increasing to 92 qualified leads in the most recent timeframe.
Looking ahead, we plan to test campaigns across additional North American regions and expand onto new advertising platforms to further scale SupplyOne’s growth.
Client Testimonial
"We switched to Emory Day after struggling with limited analytics in a popular digital email platform, and the difference has been tremendous. They delivered the engagement visibility we were missing and even built custom APIs to push the precise lead data we needed directly into our CRM. They re responsive, collaborative, and an invaluable sounding board for new ideas. Since partnering with them, our leads have grown significantly both in quantity and quality."
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We put the right prospects in your pipeline. You close the deals. Together, we scale your business.
No contracts, no long-term commitments—just real results.
Real Results
We get the Customers Your Business Deserves
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