Using webinars for marketing purposes, otherwise known as webinar marketing, is a fantastic way to promote your business’s products and services as well as help you acquire more leads and, eventually, more sales. Keep reading to learn the different ways your business can leverage webinars; how webinar marketing can help your business; and how to…

Online surveys, otherwise known as business surveys or business questionnaires, are an excellent way to enhance your lead generation efforts and engage with existing customers. Keep reading to learn why you should use online surveys for both leads and current customers; the helpful information business surveys can provide; and the different kinds of business questionnaires…

Whether your business is big, medium, or small, branding is vital for its success. Learn what exactly branding is; why it is so important to the success of your business; the different components of branding; how a strong brand can help your bottom line; how to evaluate the success of your brand; and how EmoryDay…

Marketing automation platforms can really push your business to the next level by saving time and increasing both lead generation and overall sales. However, not all marketing automation platforms are created equal. So, the short answer is no, all marketing platforms are not the same. Keep reading to learn more about the benefits of using…

UTM tracking codes are an excellent way to track all of your marketing campaigns. If you aren’t currently using them in your marketing efforts, you really should be. Learn what UTM tracking codes are, what exactly they are used for, why your marketing team should be using them, and how to set them up correctly.…

If your business isn’t blogging, you really start a company blog. Learn why having a company blog and regularly posting relevant content can help your business excel, some great business blogging ideas, how EmoryDay can assist your company with your blogging efforts. Here are 7 reasons why blogging is beneficial to your business: 1. Blogging…

A company email newsletter can be a huge asset for your business because it not only keeps you in touch with current customers, but it can also help you acquire new business. Learn why having a company e-newsletter is so important; the different kinds of content you should put in your e-newsletter; tips for getting…

Not sure whether or not you should send a holiday email to your clients this holiday season? What about your prospects? Keep reading to learn why you should reach out to both your clients and prospects with a cheery message during the holidays as well as get some great tips and tricks for crafting the…

The holiday season is a great time to bump up your marketing efforts. Learn why, some tips for running successful holiday marketing campaigns, and how EmoryDay can help you get the most out of your holiday marketing. Why The Holiday Season Is A Great Time For Marketing Campaigns Who doesn’t love the holidays? They are…

A strategic marketing plan is critical to the success of your business. Whether your company is large, medium-sized, or even small, you need a comprehensive strategic marketing plan to ensure your marketing efforts are successful. Keep reading to learn why it’s so important, the key components of a successful strategic marketing plan, and how EmoryDay…

Your website’s keyword ranking can make or break your business. Keep reading to learn some helpful tips for improving your keyword ranking for search engines, including Google, and how EmoryDay can help improve your ranking even more with the right keywords. The Importance Of Website Ranking Keyword ranking is vital for your business. According to…

Paid search is definitely worth the cost, but in order to reap the awesome benefits of PPC advertising, you need to do it right. Keep reading to learn all about pay-per-click advertising, including what it is, how it works, how it differs from organic search, how keywords factor in, and how EmoryDay can help you…

A landing page is an extremely important part of every marketing campaign. And, while a landing page’s goals will vary depending on your campaign, they typically have a single purpose: to get the page visitor to become a lead by taking an action. Having an awesome landing page can greatly increase conversions for your PPC…

Autoresponders are a great way to enhance your company’s lead nurturing efforts and convert more of those contacts you acquired through lead generation into paying customers. Keep reading to learn all about autoresponders, how they can help turn more of your leads into customers, the different types of auto-response emails you should be sending, and…

What is a Call to Action? The Call to Action, also known as the “CTA” or “call-to-action,” directs your targeted audience, whether it consists of product users/customers, website visitors, or email recipients, to take an action of some kind. That action will vary depending on your marketing goals and the kind of campaign you are…

Using SEO tactics will definitely benefit your business. But, not all SEO is created equal. Keep reading to learn why SEO is so important for your marketing efforts and why you need to be careful about what type of SEO you use. What Is SEO? First things first. What is SEO? Search engine optimization, or…

If you think branding is just about your logo, think again. Your brand is the message you send your customers about who you are as a business and what they can expect from you. While your visuals – such as your logo and the look and feel of your website – are a key part…

Surveys are a tried and true way to collect information about your customers: about their experience, about what they like, about how you can do better as a business. But more important than what you collect is what you build when you engage your customers: relationship. When you pause to ask their opinion, you customers…