Apple I-Ad: The Evolving Ecosystem of Pay Per Click

  Today there are a multitude of channels for small business marketers to spend their ad dollars, and another platform has just joined the pack. Apple is reportedly expanding its mobile ad management tool. The tool is called IAd Workbench, and was previously only available to mobile developers to advertise on IOS apps. The cost…

Out with the old, in with the new: Spring cleaning your SEO strategy

  Many marketers these days are wondering if there is any value left in search engine optimization. With search engine’s algorithms constantly changing, it can be hard to keep up with the evolving SEO landscape.   Google in particular has been changing the SEO game and keeping marketers on their toes. The 2013 Hummingbird update…

Multiple Personalities : Marketing Among Multi-Device Consumers

Many households these days are equipped with a multitude of devices to access the internet. It is rare that a person who owns a computer is not also equipped with an alternate mobile device.  According a new study by Facebook, 40% of multi-device owners switch between devices to complete tasks and activities.  Currently 60% of…

The Internet Turns 25: What the Future holds for For The Web

  This week marks the 25th anniversary of the creation of the World Wide Web. A quarter century ago, software engineer Tim Berners-Lee presented the concept of the internet to the public. It started out as a simple proposal of creating a way to easily access files on linked computers. Today 87% of American adults…

Email Optimization: Evolving Messaging for Mobile Devices

  Since the rise of the Blackberry, the amount of people using mobile for emailing has grown exponentially.  Currently 43% of all emails are opened on a mobile devices. While mobile open rates have risen, desktop email opens have dropped by 44% in the last three years. Email marketers are now evolving their strategies to…

Mobile Advertising: Predicting Whatsapp in 2014

  Facebook announced this week, that they have acquired the popular messaging platform Whatsapp for 19 billion dollars.  This acquisition is the largest for Facebook to date. The app is widely used internationally, and has show significant growth in the U.S. recently.   The purchase is in reaction to Facebook losing popularity among young consumers.…

Blogging For the Masses: Linked-In’s New Publishing Platform

  LinkedIn announced this week that they are extending the use of their content publishing platform to all users. This will give all 277 million LinkedIn users the ability to publish their own professional blog to be viewed by their entire network. The strategy behind this evolution is to promote content sharing across LinkedIn and…

Sochi 2014: Digital Marketing Lessons Learned From The Winter Olympics

  It is no secret that the 2014 Winter Olympics have not had the smoothest run. Political differences, technical glitches, and the overall conditions of the Olympic village raised questions  as to whether the city was ready for such a giant event. This attitude negatively affected several sponsor’s marketing campaigns. However, buzz of olympic energy…

The Year of the Horse: Lunar New Year Inspired Content Marketing Tips

February 4th marks the beginning of the Lunar New Year. 2014 is the year of the horse, and there are many defining characteristics that accompany this zodiac. People born in the year of the horse are considered leaders, with superior communication skills and are social butterflies that enjoy being in the limelight. They are hardworking,…

Tips on Using Web Fonts in Email

  These days the web is full of sites using beautiful typography. Services such as Google Web fonts, Typekit and Fontdeck make it easy to display thousands of fonts on any site. But the problem comes when you can want to carry over your brand’s typeface to e-mail.

New Year, New Networking: The Changing Landscape of Social Media

In 2014, Social media will continue to grow while becoming more optimized to meet users and businesses’ needs. Currently social media represents 5.5% of marketing budgets nationally. This number is expected to increase to 15.8% by 2018. That is a 3x increase in the next 4 years. With more ad dollars being put on the…

New Year Resolutions: How to Improve Marketing Strategies for 2014

  The New Year is a great time to set upcoming business goals and focus on the future of your company.  However, it is also worthwhile to reflect on any avenues you did not take advantage of in 2013.  With the rapid growth of digital marketing opportunities, it is important to take stock of where…

10 Quick Tips for Marketing Your Small Business

Please enjoy our top 10 items for Small Business marketing success. 1st – Put the Customer First Successful marketing starts with putting the customer first. Understand what they want and expect from your business, then achieve this by using marketing strategies to enhance the customer’s experience. Great promotional and advertising ideas fall flat if a…

Planning Ahead – Digital Marketing Trends In 2014

The fast-paced world of digital marketing, means that every year you have to evaluate your marketing strategies. Customer personalization across all marketing channels is the key to be competitive in the new year. Here are some of our predictions of how the market will be changing in 2014, and how your business can implement these…

Seasonal Marketing: Breaking Through the Holiday Noise

  For most businesses the holidays can be the most wonderful time of the year for sales. According to Google, over half of holiday gifts will be purchased online this year. Even if your website not set up for e-commerce, it is important to make it optimized before the holiday season. Approximately 65% of holiday…

Blogging: The Value a Blog Brings to Your Company

  Investing time in content for a website adds incredible marketing value to a small business’s marketing plan, and the best type of content is a regularly updated blog. One of the most valuable aspects of including updated written content within a website is the appreciation from visitors for “free” content or information. Additionally, websites…

4 Easy Ways to Make Your Content Click-Worthy & Viral

Everyone says, “just create great content and you will ultimately be rewarded with more customers.” Wait, I know how you feel.  I felt the same way.  Writing something great sounds difficult. I wondered, how do I create content that people will take the time to read and then like so much they share it with…

3 Quick Ways to Manage & Protect Your Online Reputation

In business, your reputation affects your sales.  According to Dimensional Research, 86 percent of consumers said buying decisions were influenced by negative online reviews. We all know that a satisfied customer tells 1 person and a dissatisfied customer tells 10, that’s powerful! Build trust and grow your business with current and prospective customers by protecting…

Start Your 30 Day Free Trial

No payments for 30 days, cancel anytime!