Blogging For the Masses: Linked-In’s New Publishing Platform

  LinkedIn announced this week that they are extending the use of their content publishing platform to all users. This will give all 277 million LinkedIn users the ability to publish their own professional blog to be viewed by their entire network. The strategy behind this evolution is to promote content sharing across LinkedIn and…

Sochi 2014: Digital Marketing Lessons Learned From The Winter Olympics

  It is no secret that the 2014 Winter Olympics have not had the smoothest run. Political differences, technical glitches, and the overall conditions of the Olympic village raised questions  as to whether the city was ready for such a giant event. This attitude negatively affected several sponsor’s marketing campaigns. However, buzz of olympic energy…

The Year of the Horse: Lunar New Year Inspired Content Marketing Tips

February 4th marks the beginning of the Lunar New Year. 2014 is the year of the horse, and there are many defining characteristics that accompany this zodiac. People born in the year of the horse are considered leaders, with superior communication skills and are social butterflies that enjoy being in the limelight. They are hardworking,…

Tips on Using Web Fonts in Email

  These days the web is full of sites using beautiful typography. Services such as Google Web fonts, Typekit and Fontdeck make it easy to display thousands of fonts on any site. But the problem comes when you can want to carry over your brand’s typeface to e-mail.

New Year, New Networking: The Changing Landscape of Social Media

In 2014, Social media will continue to grow while becoming more optimized to meet users and businesses’ needs. Currently social media represents 5.5% of marketing budgets nationally. This number is expected to increase to 15.8% by 2018. That is a 3x increase in the next 4 years. With more ad dollars being put on the…

New Year Resolutions: How to Improve Marketing Strategies for 2014

  The New Year is a great time to set upcoming business goals and focus on the future of your company.  However, it is also worthwhile to reflect on any avenues you did not take advantage of in 2013.  With the rapid growth of digital marketing opportunities, it is important to take stock of where…

10 Quick Tips for Marketing Your Small Business

Please enjoy our top 10 items for Small Business marketing success. 1st – Put the Customer First Successful marketing starts with putting the customer first. Understand what they want and expect from your business, then achieve this by using marketing strategies to enhance the customer’s experience. Great promotional and advertising ideas fall flat if a…

Planning Ahead – Digital Marketing Trends In 2014

The fast-paced world of digital marketing, means that every year you have to evaluate your marketing strategies. Customer personalization across all marketing channels is the key to be competitive in the new year. Here are some of our predictions of how the market will be changing in 2014, and how your business can implement these…

Seasonal Marketing: Breaking Through the Holiday Noise

  For most businesses the holidays can be the most wonderful time of the year for sales. According to Google, over half of holiday gifts will be purchased online this year. Even if your website not set up for e-commerce, it is important to make it optimized before the holiday season. Approximately 65% of holiday…

Blogging: The Value a Blog Brings to Your Company

  Investing time in content for a website adds incredible marketing value to a small business’s marketing plan, and the best type of content is a regularly updated blog. One of the most valuable aspects of including updated written content within a website is the appreciation from visitors for “free” content or information. Additionally, websites…

4 Easy Ways to Make Your Content Click-Worthy & Viral

Everyone says, “just create great content and you will ultimately be rewarded with more customers.” Wait, I know how you feel.  I felt the same way.  Writing something great sounds difficult. I wondered, how do I create content that people will take the time to read and then like so much they share it with…

3 Quick Ways to Manage & Protect Your Online Reputation

In business, your reputation affects your sales.  According to Dimensional Research, 86 percent of consumers said buying decisions were influenced by negative online reviews. We all know that a satisfied customer tells 1 person and a dissatisfied customer tells 10, that’s powerful! Build trust and grow your business with current and prospective customers by protecting…

Going Mobile: Optimizing Your Website for Mobile Devices

More and more people are relying on cell phones or other mobile devices for their everyday needs. Consumers are moving away from the traditional computer for their personal web browsing. A reported 77% of mobile searches are done in a location where a computer is readily available. Furthermore, by the end of 2015 there will…

How To Make Small Business Saturday A Success

  Small Business Saturday is a designated shopping day started by American Express, it helps to encourage shoppers to buy from local merchants in their community. Squeezed between Black Friday and Cyber Monday on November 30th, Small Business Saturday is on the biggest shopping weekend of the year in the U.S. The popularity of this…

Gathering Statistics with E-Commerce Reporting

There’s more to e-commerce than setting up a website and letting people purchase your products. A good setup includes plenty of options for e-commerce reporting. How many sales do you make in a given time? More importantly, who is buying? Conversion rates, demographics, payment options, purchase methods; all of this information is available to savvy…

The Importance Of Online Branding

Branding is a powerful service that businesses put into use to grow awareness of who they are and what they do. Advertising, marketing and sales are all part of branding, but there’s more to it than just direct advertisement. Branding is about having a recognizable logo and website design. Branding is about recognizing your audience; who…

The Necessity of Professional Web Development

If you’re a new business without a website, or if you have a website but want to upgrade, you need to invest in professional web development. There are many reasons to make this decision. First, no business owner has the time to invest in creating a website in-house. It requires a heavy investment in staff…

The Ongoing Power of Content Marketing

Content marketing is the heart of modern SEO and website optimization. It’s essential for any modern business to compete online. What is content marketing? Every piece of content that your site creates is a part of an ongoing content marketing plan. Each piece targets a specific subject, a specific keyword, with the goal of ranking…

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