Inbound marketing and digital marketing are often lumped together and considered the same. However, there are actually some differences between inbound marketing and digital marketing. What is Digital Marketing? Digital marketing is a strategy that utilizes digital content (think things like SEO, Pay-Per-Click (PPC) advertising, and social media). Digital marketing is great for creating brand…

Marketing is critical to the success of any business. And, in today’s day and age, digital marketing is more important than ever. Do you need to take the plunge and hire a digital marketing agency to help your business get new leads and sales? Here’s 7 signs you need to hire a digital marketing agency. 

Marketing agencies can benefit businesses of all sizes and kinds. Here are some benefits of hiring a marketing agency we think are most beneficial to businesses.  1. Digital marketing agencies are extremely cost effective. Hiring a digital marketing agency to develop and then take the reins and run your marketing campaigns is a whole lot…

Full-service digital marketing agencies can help businesses of all kinds improve their bottom line by boosting their digital marketing efforts.  What is a Full-Service Digital Marketing Agency  A full-service digital marketing agency, like EmoryDay, helps companies, like yours, with all of their digital marketing needs with the ultimate goal of improving lead generation. This means…

If you’ve been thinking about possibly enlisting the help of a marketing agency to boost your company’s marketing efforts, it’s important to understand what exactly a marketing agency is, the different types of marketing agencies, what a marketing agency does, and what to look for when hiring a marketing agency.  What is a Marketing Agency?…

You’ve finally found them. The blue suede shoes that you have wanted since you saw someone wearing them in your favorite YouTube video. It’s time to click that purchase button.  The phone starts ringing and your inbox fills up with emails. You can finish your purchase later. But you don’t.  The next day, while you’re…

Content Marketing: The Benefits vs. Traditional Marketing  Marketing is vital to the success of any business. But, not all marketing is the same, nor will all types of marketing get your business the same results. This is especially true when it comes to traditional marketing and content marketing. Traditional Marketing Traditional marketing is considered any…

Too many businesses still aren’t convinced that publishing blog content can have the return on investment they are seeking from their online marketing efforts. Many think that due to the nature of their industry, a blog isn’t the right tool for them, or they think it’s a waste of time. However, publishing valuable content online…

Did you know that 57% of web traffic now comes from mobile devices? And according to HostGator, “94% of American smartphone users search for local information on their phones” even when they have access to a computer. More and more people are using their cell phones to surf the web, and that means that if you…

We’ll answer that question with another question. What is the ultimate goal of a digital marketing strategy?  I think we would all agree that the ultimate goal of any strategic marketing strategy, digital or otherwise, is to reach out to potential customers with sales and marketing messages.  EmoryDay’s expertise in this field can help you…

Face it, we live in a digital age. That means that every business – regardless of size or industry – must have a website. And, because most customers will visit your business’s website before ever setting foot in your brick and mortar shop or contacting you for services, your website is the first opportunity you…

Facebook is one of the web’s most popular destinations worldwide. Since its conception in 2004, Facebook has grown and evolved at a tremendous rate. It is now used by over 2 billion individuals and companies in nearly every country on the planet. It is the social media king, and it offers many benefits for businesses…

In business, your reputation is everything. It’s what brings new customers your way, and it’s what gets your current customers to stay customers. We all know that a satisfied customer tells 1 person, and a dissatisfied customer tells 10. Essentially, your reputation can make or break your business.  And, in today’s digital world, your reputation…

Nowadays, people are surfing the web using other smart devices, like tablets, netbooks, and cell phones. In fact, 57% of web traffic comes from mobile devices alone. And, according to HostGator, “94% of American smartphone users search for local information, including products and services, on their phones even when they have access to a computer. …

Branding is vital to the success of your business because it’s essentially your company’s identity. It’s how your current and potential customers perceive your business. And, in today’s digital world, digital branding is quite important as well. What is Branding? Branding establishes who you are as a company. Advertising, marketing, and sales are all part…

Twitter is one of the most successful social media platforms on the web with millions of users from all walks of life. And, while Twitter isn’t the best social media platform for lead generation, it is great for building and promoting your brand as well as engaging with current and potential customers. 

When the photo and video-sharing social media platform, Instagram, first launched in 2010, it quickly gained popularity, growing to a million users in only two months. That number quickly jumped to over a billion.  And, Instagram isn’t just for individuals. Businesses can benefit from having an Instagram account as well. Instagram actually offers insightful tools…

LinkedIn is a great social media platform for businesses of all kinds because it gives them the chance to network with others in their industry, post useful and relevant content, and find new high-quality employees.  If your business isn’t leveraging LinkedIn by using LinkedIn Company Pages, it should be.  Benefits of Using Social Media Many…