Why Most Small Businesses Don’t Work and What to Do About It

Are you generating enough money from your business to support your desired lifestyle? Do you have enough time to enjoy life? If the answer is no to either question, then your business is not working. Most businesses don’t work, but there is something you can do about it. Michael Gerber wrote the landmark book,

How to Make Your Website Visible To Search Engines

Making your website optimized for search engines can help drive traffic and bring new prospects to you site. The first step in creating a search engine optimization strategy is ensuring your website is visible to search engines. Here are three easy ways to enable search engines to find your website: 1. Check Your Privacy Settings…

MLK’s Letter from a Birmingham Jail & Entrepreneurism

At EmoryDay, out team always admired Dr King’s contribution as an orator and civil rights activist.But we had not considered him in the context of business, until Russell C. Teter III shared with us a white paper by Bernette Henry and himself courtesy of the SBA and the University of MD. Please download your copy…

Google Alerts: See What The Internet is Saying About Your Brand

Increasing your digital presence is a vital step in growing your business. The more exposure your brand receives on the web, the more important it is to be aware of what is being said about your business, and where it is coming from. Monitoring your online mentions is the first step in managing your online reputation,…

4 Tips For Last Minute Holiday Marketing

 With Christmas only two weeks away, the holiday season has snuck up on many of us.  Due to a late Thanksgiving, the holiday shopping season is much shorter this year, than previous years. If you feel that you may have missed this year’s holiday shopping sales opportunities, it may not be too late. Here are…

How to Grow Your Business Through Outsourced Marketing

 Having effective marketing strategies in place can help grow your business, and engage your audience. Most small business owners lack the time and resources to develop and implement marketing campaigns on a regular basis. Hiring a marketing manager is one solution to this problem. However, you may find that outsourcing your marketing provides more long-term…

How to Manage Your Online Reputation

One of the key’s to success within marketing your website is increasing your exposure. However, the wider you cast your net on the internet, the more aware you should be of the feedback from your audience. Given the word of mouth nature of social media, it is important to protect your brand image by proactively…

Thought Leadership Through Content Marketing

  The challenge B2B companies are often faced with is finding new ways to market their product or service. Many traditional advertising opportunities that work for E-commerce, may not make sense for a B2B marketing strategy. One of the biggest opportunities to reach new prospects for B2B is through content marketing. By positioning oneself as…

4 Steps To Begin Marketing Your Website

A company website is essential in for every business in today’s tech driven society. This website can also be a powerful tool for finding new prospects, and driving sales. Once your website has been created, a digital marketing strategy is needed to bring traffic to your site. A successful marketing strategy will help drive new…

What to Look for When Hiring A Digital Marketing Agency

For small business owners, digital marketing can be an efficient and cost effective way to generate new leads. However, with limited resources and time, it can be difficult to implement a successful digital marketing strategy in-house.  By working with a digital marketing agency, a team of industry experts is dedicated to the success of this…

5 Things To Cut From Your Digital Marketing Strategy

The world of digital marketing is constantly evolving, and new trends emerge every day. With new social networks emerging, SEO trends changing, and web design becoming more sophisticated, it can be easy to overload your marketing strategy.   A heavy strategy can be counter productive, wasting valuable time and money. For small businesses, every man hour…

Signs Your Website Is Outdated, and How You Can Fix It

Creating a website for your business can be a huge step forward for a company’s marketing strategy. Building and branding a website it is a large undertaking, that requires time and money.  Once a business has established a website, it can be easy to set it and forget it. However, for a company website to…

How To Stretch Your Ad Dollars With Bing

  When it comes to digital marketing, pay per click advertising should be a main component of your plan. When most people think of search engine advertising, Google is top of mind. This is valid given the search engine giant holds 65% market share. However, if you are building a pay per click campaign, you…

How to Get Better Reviews and Rank Higher For It

In today’s web driven world, if someone is interested in a business or service they are more than likely to go straight to search engines to do their research. Search engines are designed to give their viewers what they consider the most valuable information on the topic being researched. For businesses to show up at…

How and Why You Should Use Google + For Business

When Google+ was first introduced, the hype surrounding the new social network made it seem that it was the next social phenomenon. It was expected to take Facebook’s spot as #1 social network. Google + did not end up revolutionizing the social media world, and has even been called a ghost-town.  However, there is value…

How To Use Linkedin For Business

With over 65 million members, Linkedin is considered to be the world’s largest professional network. The social network is continually expanding its features, and adding to its capabilities. LinkedIn works as a job board, content sharing forum, and networking hub. This network can be especially beneficial for B2B companies, as nearly 50% of Linkedin users…

Small Business Owners Aren’t Taking Vacation, All Work, No Play

With summer wrapping up, have your been able take some down time to soak up the sun?  If the answer is no, you are actually in the same boat as almost half of small business owners polled in a recent study. According to the study conducted by lender OnDeck, only 57% of small business owners…

How To Optimize Your Blog and Increase Sales

Blogging for business is a tactic used to drive more traffic to your website and increase your online visibility. This can be an effective marketing channel that will help support your business growth. By driving traffic to your website, you are providing opportunities for that traffic to then become conversions. The ultimate goal is to…

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