Utilizing Google Ads is a great way to get your products and services seen by millions of Google users. Keep reading to learn more about Google Ads, including: how the platform works; why you should be using Google Ads as a marketing strategy; tips for running successful campaigns via Google Ads; and how EmoryDay can…

Nowadays, more and more people are picking up the phone and calling businesses they are interested in purchasing products and services from. In fact, the number of leads businesses are getting via the phone has recently exploded. With so many leads coming from inbound phone calls, and these leads converting into customers, it is important…

If your company doesn’t already have a Google My Business Account, you should sign up for one ASAP. The Importance Of Having A Google My Business Account Having a Google My Business Account is incredibly beneficial to your company because it offers so much more than just a business listing. In fact, there are 9…

If a decent amount of your target audience is on LinkedIn or you are a B2B business, then you should definitely be using LinkedIn ads as part of your social media marketing efforts. Keep reading to learn more about LinkedIn ads, including why they are a great social media marketing tool as well as some…

Are you currently using Facebook ads? If your target audience is on Facebook, then you should be leveraging Facebook ads as a marketing method. If you read our last post Social Media Do’s and Don’ts, you know that social media advertising is a great way to enhance your marketing efforts. We also talked about how…

In today’s world, so many things are done online, including reviews of your company or business’s products and/or services. And, truth be told, these online reviews can make or break your business. Keep reading as we discuss the importance of online reviews, how exactly bad online reviews can impact your business, and helpful tips for…

Social media marketing, otherwise referred to as SMM or social media advertising, is a great way to elevate your marketing efforts. And, with nearly 79% of the U.S. population on social media and a whopping 2.77 billion people using it around the world, SMM is also a great way to expose your brand to potential…

Using webinars for marketing purposes, otherwise known as webinar marketing, is a fantastic way to promote your business’s products and services as well as help you acquire more leads and, eventually, more sales. Keep reading to learn the different ways your business can leverage webinars; how webinar marketing can help your business; and how to…

Online surveys, otherwise known as business surveys or business questionnaires, are an excellent way to enhance your lead generation efforts and engage with existing customers. Keep reading to learn why you should use online surveys for both leads and current customers; the helpful information business surveys can provide; and the different kinds of business questionnaires…

Whether your business is big, medium, or small, branding is vital for its success. Learn what exactly branding is; why it is so important to the success of your business; the different components of branding; how a strong brand can help your bottom line; how to evaluate the success of your brand; and how EmoryDay…

Marketing automation platforms can really push your business to the next level by saving time and increasing both lead generation and overall sales. However, not all marketing automation platforms are created equal. So, the short answer is no, all marketing platforms are not the same. Keep reading to learn more about the benefits of using…

UTM tracking codes are an excellent way to track all of your marketing campaigns. If you aren’t currently using them in your marketing efforts, you really should be. Learn what UTM tracking codes are, what exactly they are used for, why your marketing team should be using them, and how to set them up correctly.…

If your business isn’t blogging, you really start a company blog. Learn why having a company blog and regularly posting relevant content can help your business excel, some great business blogging ideas, how EmoryDay can assist your company with your blogging efforts. Here are 7 reasons why blogging is beneficial to your business: 1. Blogging…

A company email newsletter can be a huge asset for your business because it not only keeps you in touch with current customers, but it can also help you acquire new business. Learn why having a company e-newsletter is so important; the different kinds of content you should put in your e-newsletter; tips for getting…

Not sure whether or not you should send a holiday email to your clients this holiday season? What about your prospects? Keep reading to learn why you should reach out to both your clients and prospects with a cheery message during the holidays as well as get some great tips and tricks for crafting the…

The holiday season is a great time to bump up your marketing efforts. Learn why, some tips for running successful holiday marketing campaigns, and how EmoryDay can help you get the most out of your holiday marketing. Why The Holiday Season Is A Great Time For Marketing Campaigns Who doesn’t love the holidays? They are…

A strategic marketing plan is critical to the success of your business. Whether your company is large, medium-sized, or even small, you need a comprehensive strategic marketing plan to ensure your marketing efforts are successful. Keep reading to learn why it’s so important, the key components of a successful strategic marketing plan, and how EmoryDay…

Your website’s keyword ranking can make or break your business. Keep reading to learn some helpful tips for improving your keyword ranking for search engines, including Google, and how EmoryDay can help improve your ranking even more with the right keywords. The Importance Of Website Ranking Keyword ranking is vital for your business. According to…