Half-Time Report: Are you reaching your 2014 marketing goals?

We are officially half way through 2014, and for many marketers the 2nd half the year is the most critical. It is easy to set goals for the year, but more difficult to analyze the full spectrum of progress that your marketing strategy may, or may not being making. By taking the time to dive…

Memorial Day Marketing: How to Drive the Highest Email Transactions of the Year

According to a new study by Experian, Memorial day generates more e-mail transactions that any other sales holiday throughout the year.  This national holiday even surpasses Black Friday by 35% and Cyber Monday by 16% in email transactions. With summer kicking off, and many people planning for vacations, this is an ideal time to push…

App Takeover: Mobile Search Shifting Away from Google

A new study from Emarketer has confirmed that Google’s dominance in mobile paid search is shrinking due to the explosion of mobile apps. By 2018 it is predicted that mobile will account for 86% of all digital marketing ad spend. With this mobile take over, it is predicted that Google’s share of these marketing dollars…

Social Media: How to Strategize For Your Business

Do you want more customers clamoring for your products? How would you like to have clients who couldn’t wait to work with you? Wouldn’t it be nice to hear the Internet buzzing with compliments about your business?

Social Media Marketing: Kicking Off World Cup 2014

  World cup 2014 started yesterday, and the international soccer tournament is a huge advertising opportunity for many brands. With $1.3 billion being spent on advertising this year, it is predicted that over 20% of this spend will be dedicated to digital marketing.  The main focus of this digital push be dedicated to social media.…

The Rules Of Engagement: How To Increase Brand Awareness Through Facebook

  Facebook has announced plans to increase advertising efforts among the 25 million small businesses currently on the site. Facebook now has around a million active advertisers, but is looking for ways to ramp up paid advertising to its small business audience. The Social media giant has such a large reach, that it will not…

SEO Summer School: Writing Content For Google’s New Update

Google announced their latest algorithm update this week and which has sent some marketers into a panic. Previously algorithm updates have completely changed the rules of search engine marketing, and have even been called “the death of SEO”.  While the main goal of Panda 4.0 was to remove thin spammy sites, some major sites were…

Digital Draft 2014: Planning a Strategy for Winning Website

With the NFL draft kicking off last night, many people are in a competitive state of mind this week. Pro coaches use extensive planning and strategizing to put together their ideal team. The same approach can also be applied to creating a perfect website.  Digital marketing has become one of the most powerful methods for…

S-Commerce: How Social Shopping Is the Gift that Keeps Giving

  With mother’s day around the corner, many online retailers are looking for new ways to expose their products to a wider audience. Online retail shopping has grown to become a $250 billion dollar business, and continues to grow as new consumer oriented e-commerce platforms are developed. Retailers now have many opportunities to showcase their…

Facebook Triples Profits: New Social Advertising for Mobile Devices

  Facebook announced their quarterly profits today, and the number outperformed what most analyst has predicted. With a 72% rise in revenue since Q1 of 2013 and $2.5 billion in sales from January to March, the social network easily exceeded all expectations. Mobile advertising now makes up 59% of Facebook’s ad profits, which has increased…

Gmail Grid: How to Optimize Your Email Strategy for the Newest Trend

  Gmail recently celebrated its 10th anniversary, and over the last decade has become an advertising powerhouse. Originally launched in April, 2004 the webmail service has become the most popular in the world, beating out hotmail, yahoo, and countless other competitors. Given its popularity, marketers have had to stay on their toes to keep up…

Digital Outsells TV: Where to Effectively Spend Ad Dollars

Digital Ad revenue outperformed TV for the first time ever in 2013. The Interactive Advertising Bureau released a report confirming these numbers.  Online ad revenue grew to $42.8 billion in 2013, which was a 17% increase from 2012.  Broadcast TV brought in $40.1 billion, bumping them to 2nd position in ad spend.  Growth was seen…

Apple I-Ad: The Evolving Ecosystem of Pay Per Click

  Today there are a multitude of channels for small business marketers to spend their ad dollars, and another platform has just joined the pack. Apple is reportedly expanding its mobile ad management tool. The tool is called IAd Workbench, and was previously only available to mobile developers to advertise on IOS apps. The cost…

Out with the old, in with the new: Spring cleaning your SEO strategy

  Many marketers these days are wondering if there is any value left in search engine optimization. With search engine’s algorithms constantly changing, it can be hard to keep up with the evolving SEO landscape.   Google in particular has been changing the SEO game and keeping marketers on their toes. The 2013 Hummingbird update…

Multiple Personalities : Marketing Among Multi-Device Consumers

Many households these days are equipped with a multitude of devices to access the internet. It is rare that a person who owns a computer is not also equipped with an alternate mobile device.  According a new study by Facebook, 40% of multi-device owners switch between devices to complete tasks and activities.  Currently 60% of…

The Internet Turns 25: What the Future holds for For The Web

  This week marks the 25th anniversary of the creation of the World Wide Web. A quarter century ago, software engineer Tim Berners-Lee presented the concept of the internet to the public. It started out as a simple proposal of creating a way to easily access files on linked computers. Today 87% of American adults…

Email Optimization: Evolving Messaging for Mobile Devices

  Since the rise of the Blackberry, the amount of people using mobile for emailing has grown exponentially.  Currently 43% of all emails are opened on a mobile devices. While mobile open rates have risen, desktop email opens have dropped by 44% in the last three years. Email marketers are now evolving their strategies to…

Mobile Advertising: Predicting Whatsapp in 2014

  Facebook announced this week, that they have acquired the popular messaging platform Whatsapp for 19 billion dollars.  This acquisition is the largest for Facebook to date. The app is widely used internationally, and has show significant growth in the U.S. recently.   The purchase is in reaction to Facebook losing popularity among young consumers.…

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