In today’s digital world, digital branding is more important than ever. Learn why and what comprises of your company’s digital branding.
What Is Digital Branding?
If branding is defined as the “marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.” What is digital branding?
Digital branding is so much more than just having a company website. It’s about using the Internet to your advantage for your company branding and marketing efforts and leveraging all online channels available, including social media and digital advertising, in order to make your business a household name.
Why Is Digital Branding So Important?
According to Branding Magazine, branding “is absolutely critical to a business because of the overall impact it has on your company.” Branding Magazine goes on to assert that branding can determine how a prospective customer sees your business as well as inspire new customers to make purchases. In other words, branding can determine whether or not you get that important sale.
And, because so much of business nowadays is conducted online, that makes digital branding that much more important.
What Makes Up Digital Branding?
There are several things that go into the digital branding of your business.
1. Your website
Like we said earlier, digital branding is so much more than just having a company website. Digital branding also consists of how your website is designed and the content you have posted on it. If you want your digital branding to be successful, you need to have relevant content on your site. You also need a site that’s designed with the user’s experience in mind.
2. Your company’s blog
Does your business have a blog? This is a great way to work on your digital branding efforts, especially if you post content that establishes you as an industry leader or content that provides useful information to your current customers and potential leads.
3. Your social media channels
Social media is vital to the success of your digital branding because it allows your followers as well as any potential leads to interact with your business. This helps build loyalty.
4. Your logo
Your logo is an important part of your branding, especially digital branding. You want a logo that people will associate with your business. But, you also want something that reflects your company’s vision and is appropriate to your business.
5. Online advertising
Running ads online is a great way to increase your digital branding efforts because it gets your brand in front of those who may not already be familiar with your company.
Let EmoryDay Take Care Of Your Digital Branding Needs!
EmoryDay is ready to push your brand to the next level! Our team of marketing experts can help your business with all of its digital branding needs. Let us lead your digital branding efforts!