How Our Digital Marketing Strategy Helped Spectacular Spas Generate 293 Leads in Six Weeks
By EmoryDay
July 28, 2026
2 Minute Read
Spectacular Spas, based in Rancho Cordova, California, offers a variety of energy-efficient Eco Spa hot tubs designed for relaxation and wellness. Featuring durable construction, energy-efficient insulation, and a built-in hard cover, Eco Spa hot tubs provide a luxurious at-home experience with less maintenance. Serving Northern and Central California, Spectacular Spas helps customers unwind, recharge, and create a backyard retreat they can enjoy year-round.
Challenge:
Spectacular Spas came to EmoryDay to generate more qualified leads through digital advertising. Although the company had a strong website and quality products, its previous advertising efforts had not delivered the results they wanted.
After being referred by another EmoryDay client, EcoSpa Elite, Spectacular Spas reached out for help developing a better strategy to reach potential hot tub buyers, highlight the benefits of Eco Spa hot tubs, and generate leads. They also needed a way to organize leads, track follow-up efforts, and help the sales team respond quickly.
EmoryDay’s Solution:
EmoryDay developed a multichannel digital marketing strategy to reach potential hot tub buyers throughout their decision-making journey.
We launched targeted campaigns across Google Search, Meta, and YouTube to increase visibility, highlight the benefits of Eco Spa hot tubs, and generate qualified leads. We also used Meta ads to promote local home shows and seasonal events, helping Spectacular Spas reach prospective customers and increase event awareness.
We made strategic website updates to make product information easier to find and encourage more visitors to request pricing or contact the sales team.
The EmoryDay Dashboard provided Spectacular Spas with a robust CRM to organize leads, track each prospect’s status, manage follow-up efforts, and help the sales team respond more efficiently.
Our strategy also included organic social media content and Google Business Profile updates to strengthen the company’s online presence, build credibility, and support its paid advertising campaigns.
293 Leads. Six Weeks. Zero Guesswork.
A targeted digital marketing strategy helped Spectacular Spas reach more qualified buyers, increase visibility, and turn interest into hot tub sales.
Results
Within the first six weeks of launching the new Google Search, YouTube, and Meta campaigns, Spectacular Spas generated 293 new leads from prospective customers which resulted in several hot tub sales.
We also strengthened the company’s organic presence by optimizing its Google Business Profile with updated information and regular posts, supported by ongoing social media content. Together, these efforts increased visibility, encouraged customer engagement, and created more opportunities for Spectacular Spas to connect with potential buyers.
Get Started with EmoryDay
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