182% More New Accounts and 66% More Revenue: Pacific Machinery and Tool Steel Co.’s Growth Story
By EmoryDay
August 26, 2026
4 Minute Read
Pacific Machinery & Tool Steel Co.(opens in new tab) is a Portland-based steel supplier serving manufacturers, machine shops, fabricators, distributors, and industrial businesses throughout the Pacific Northwest. The company provides alloy, carbon, and tool steel backed by expert guidance, processing capabilities, reliable availability, and local delivery.
The Challenge: Turning Visibility Into Revenue
In a specialized B2B market, more website traffic does not automatically mean more business.
Pacific Machinery and Tool Steel Co. needed to reach the right people, including manufacturers, machine shops, fabricators, and industrial buyers actively looking for steel. The company also needed to connect its marketing activity to meaningful outcomes, such as qualified calls, new customers, opened accounts, and revenue.
The goal was clear: create more than visibility. Create measurable demand and business growth.
EmoryDay’s Solution
EmoryDay developed a multichannel strategy designed to put Pacific Machinery and Tool Steel Co. in front of qualified industrial buyers and give them compelling reasons to take the next step.
The strategy included:
- Targeted Google Ads focused on high-intent steel searches.
- Facebook advertising aimed at manufacturing and industrial audiences.
- New campaign creative highlighting Pacific Machinery and Tool Steel Co.’s expertise, availability, service, and local delivery.
- Messaging that positioned Pacific Machinery and Tool Steel Co. as a trusted alternative to impersonal online steel suppliers.
- Call tracking and lead monitoring to measure prospect activity and lead quality.
- Google Business Profile optimization to strengthen local visibility and increase calls.
- Website and conversion-content improvements to support visitors after they clicked.
- Video sales letter content to communicate Pacific Machinery and Tool Steel Co.’s value more effectively.
- Ongoing campaign optimization informed by performance data and client feedback.
The Goal Wasn’t More Clicks. It Was More Customers.
A targeted digital marketing strategy helped Pacific Machinery and Tool Steel Co. reach more qualified buyers, increase visibility, and turn interest into new accounts and revenue.
Results
The results went well beyond traffic.
From March through July, Pacific Machinery and Tool Steel Co.(opens in new tab) experienced significant year-over-year growth:
- Website sessions increased 192%, growing from 3,534 to 10,308.
- Unique website visitors increased 198%, growing from 2,714 to 8,098.
- New accounts increased 182%, growing from 22 to 62.
- Revenue from new accounts increased 66%, growing from $29,102 to $48,319.
Pacific Machinery and Tool Steel Co. also reported that 11.3% of its Google Business Profile calls came from new customers. Based on the 964 calls included in the report, that represents approximately 109 new-customer calls.
The Bigger Picture
The strongest result was not simply an increase in traffic. It was what happened after prospective customers discovered Pacific Machinery and Tool Steel Co.
More qualified visibility led to more calls. More calls and marketing touchpoints helped produce more new accounts. Those accounts generated substantially more revenue for the business.
Pacific Machinery and Tool Steel Co.’s results show what happens when B2B marketing is measured by business outcomes instead of clicks alone: 182% more new accounts and 66% more new-account revenue.
Turn Marketing Into Revenue with EmoryDay
The EmoryDay RevGen System connects marketing directly to business growth. We combine strategy, content, search, paid media, AI visibility, and conversion optimization to attract qualified buyers, create sales opportunities, and help you generate measurable revenue.
We put the right prospects in your pipeline. You close the deals. Together, we scale your business.
No contracts, no long-term commitments—just real results.
Real Results
We get the Customers Your Business Deserves
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