Website Design And Marketing Best Practices

Website Design

Whether you are structuring a brand new website or want to optimize your existing one, as a business it is imperative that you have a visually appealing website that gives an idea of who you are and what you provide.

At its core, a website should be a resume for your business, including details of your products or services, a background of your business, and contact information. If designed well, your website will act as the most effective member of your sales and marketing team.

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Leveraging Ratings, Reviews And Testimonials | Business Marketing

Ratings and Reviews

How To Leverage Ratings, Reviews, and Client Testimonials to Market Your Business

A good online review can act as more than just affirmation of a job well done. A recent consumer study shows that 88% of consumers have read reviews online to determine the quality of a local business, and this same percentage agreed that they trust these online reviews as much as personal recommendations. Analytics suggest this trend will only continue to grow. But few businesses know how to leverage these successes into a concerted online marketing strategy.

Encouraging Online Reviews

There’s no contending the power of a referral to drive new business to your door, but unless your satisfied customer leaves you a review online, how do you leverage their happiness with your job well done into new customers?

Here are some tips.
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How to Market Your Business When You Don’t Have a Marketing Team

marketing plans for small business

For many small businesses, it’s not unusual to enjoy early success without having to do much marketing. Perhaps you launched your brand in response to a local demand for a specific solution, and word-of-mouth quickly spread and business boomed. But at some point, you will likely find yourself in need of new customers. Whether to grow or simply sustain your business, active marketing is needed to reach people who have never heard of you.

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Why Targeted Email Marketing Gets Results

rocketThere’s no contending the power of email marketing. For every $1 spent, email marketing generates $38 in revenue. That’s a 3,800% ROI – a statistic that social media simply can’t touch.

But today’s business owners are inundated with email, and it can be difficult to get their attention. We’re not talking about a catchy subject line or attractive offer (although those are essential ingredients); we’re talking about email targeting to ensure you’re getting the right message, to the right person, at the right time.

It’s a complex science to be sure, but taking the time to develop targeted email campaigns can jumpstart your marketing, get your brand in front of new prospects, and ultimately grow your revenue.

Here’s how.

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Announcing Custom Strategic Marketing Plans From EmoryDay

B2B strategic marketing plan

We are very excited to announce our latest service offering, The EmoryDay Strategic Marketing Plan.  After years of writing marketing plans to help strategize our Business Accelerators, we started receiving requests from clients who wanted this as a stand alone service.  So we honed the processes to make the Strategic Marketing Plan a separate product offering.

Knowing a good Strategic Marketing Plan is the springboard for a small business’s marketing efforts, we priced the plan affordably at $950.  It provides a clear roadmap for everything your business needs to grow and succeed including:

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How A Marketing Plan Can Transform Your Business

strategic marketing plans for small business

For small business owners day-to-day operations can be so time consuming that planning for the future gets put on the back burner.  When all their time goes into goes to managing the business, figuring out how to market the business can be overwhelming.

Many businesses start inconsistent marketing efforts, but aren’t sure if their attempts are worth it or add up to success. To grow a small business, a highly actionable, strategic plan should be created and executed with a plan to track results.

Get our tips on how to use a strategic marketing plan to take your business to the next level.

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5 Components Every Marketing Plan Should Have

affordable strategic marketing plans

A comprehensive marketing plan is essential for any small business. It creates a roadmap to help see the current state of your business, and what channels can be used to reach new prospects.

For small business owners, time and resources are scarce, so an effective strategy can help ensure neither are being wasted. While each marketing plan should be unique to the business and their goals, there are components every successful marketing plan should include.

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Content Is Still King – Content Marketing Strategies For 2017

Content Marketing

Intelligent online marketing requires staying on top of current trends, but all too often in the rush to be on the cutting edge, we lose sight of the tried and true methods like improving your content marketing practice to grow your business and enhance customer retention rates.

While many current trends in 2017 are image- and video-heavy, developing quality, relevant content and then getting that content in front of your target audience is still the best way to spread the word of what your organization has to offer. Content marketing is not advertising disguised as online content, but if done correctly, good online content will result in increased engagement with your customer base and will up your presence in organic search results.

But content marketing is overwhelming to a lot of businesses, and for good reason. To do it well, it can be very time-consuming. The cost of hiring a content specialist, meanwhile, can be thousands of dollars per month.

If you want to up your online content presence but don’t have the resources to hire a content specialist, here are a few strategies you can employ to get the most from your efforts.

Divide and Conquer
When creating content in-house, divvy up the writing and research responsibilities among your team members. Don’t expect a single team member to carry the full load of content management in addition to other responsibilities. When dividing content among team members, aim to present a unified, cohesive message and tone that fits the overall character of your company.

Do The Prep Work
Develop a template to use as your basic format for each type of online publication you use. Each time you create new content, revise it to best fit that existing framework. For example, if you are publishing a blog post on best cyber security practices, you can use content developed for that post to fit your template for social media posts and marketing emails. While you don’t want to duplicate your content, creating content that supports or enhances your existing content is a smart move. Make sure to use linking to funnel traffic to your end goal.

Involve an Experienced Consultant
When trying to manage content marketing on your own, it’s easy to get wrapped up in buzzwords and trendy gimmicks and completely miss the mark. Without expertise in current digital marketing and SEO practices, online content efforts will fail to result in the level of organic growth it should. But that doesn’t mean you have to hire a marketing specialist to have robust online content. When you partner with EmoryDay, you get access to a complete strategic marketing team, including a dedicated account manager and content specialists, all for a flat monthly fee.

Whether you choose to manage your online presence in-house or decide to work with a strategic marketing management organization like EmoryDay, it is important to make sure you have a basic knowledge of how Google algorithms, organic search, and SEO/PPC work, along with other strategic marketing tactics. Staying on top of marketing best practices and making comprehensive content marketing a priority for your organization will help amplify your message and extend your outreach, resulting in solid lead generation.

Content Marketing Management Services – EmoryDay
Looking to improve your content marketing practices? Download a sample of our Strategic Marketing plan, and then contact us today to see how the EmoryDay method can help you develop, execute, and analyze a successful content marketing campaign.