Facebook is one of the web’s most popular destinations worldwide. Since its conception in 2004, Facebook has grown and evolved at a tremendous rate. It is now used by over 2 billion individuals and companies in nearly every country on the planet. It is the social media king, and it offers many benefits for businesses…

In business, your reputation is everything. It’s what brings new customers your way, and it’s what gets your current customers to stay customers. We all know that a satisfied customer tells 1 person, and a dissatisfied customer tells 10. Essentially, your reputation can make or break your business.  And, in today’s digital world, your reputation…

Nowadays, people are surfing the web using other smart devices, like tablets, netbooks, and cell phones. In fact, 57% of web traffic comes from mobile devices alone. And, according to HostGator, “94% of American smartphone users search for local information, including products and services, on their phones even when they have access to a computer. …

Branding is vital to the success of your business because it’s essentially your company’s identity. It’s how your current and potential customers perceive your business. And, in today’s digital world, digital branding is quite important as well. What is Branding? Branding establishes who you are as a company. Advertising, marketing, and sales are all part…

Twitter is one of the most successful social media platforms on the web with millions of users from all walks of life. And, while Twitter isn’t the best social media platform for lead generation, it is great for building and promoting your brand as well as engaging with current and potential customers. 

When the photo and video-sharing social media platform, Instagram, first launched in 2010, it quickly gained popularity, growing to a million users in only two months. That number quickly jumped to over a billion.  And, Instagram isn’t just for individuals. Businesses can benefit from having an Instagram account as well. Instagram actually offers insightful tools…

LinkedIn is a great social media platform for businesses of all kinds because it gives them the chance to network with others in their industry, post useful and relevant content, and find new high-quality employees.  If your business isn’t leveraging LinkedIn by using LinkedIn Company Pages, it should be.  Benefits of Using Social Media Many…

Have you ever scoped out a website only to see an ad for it a few seconds after you jump over to another site? Have you ever noticed ads for sites you were perusing pop up on your Facebook feed? This is actually a form of digital marketing called remarketing. It’s a simple and cost effective…

Did you know that when it comes to SEO, Google rewards good behavior? And, when it comes to your business, being on Google’s good side can help get more visitors to your site. And, as you know, the more people that view your site, the more customers you can acquire. Keep reading to learn about…

Digital advertising is a great way to get your target audience to interact with your brand across multiple channels and devices. Keep reading as we explore the different types of digital advertising as well as how to measure the success of each type of digital advertising campaign. Types Of Digital Advertising Campaigns There are several…

If you are a marketer, chances are, you’ve heard the term “marketing funnel” a time or two. But, what are marketing funnels? And, more importantly, how do they work? Keep reading to find out! What Are Marketing Funnels? According to marketing guru, Neil Patel a marketing funnel “is the set of steps a visitor needs…

Feel like your marketing efforts are stuck in a rut? Then you should consider hiring a marketing agency to help boost your marketing efforts. Keep reading to learn why spending a little extra money by hiring a marketing agency can actually help your business’s bottom line. 5 Ways A Marketing Agency Can Help Your Business

If your ultimate goal is to attract more customers, then content marketing is vital to your business. Keep reading to learn what exactly content marketing is and why it’s a marketing approach you should be taking advantage of in order to boost your bottom line. Content Marketing Defined The Content Marketing Institute defines content marketing…

Did you know that your subject line can make or break your email marketing campaign? According to Business Insider, the “subject line often determines whether an email is opened.” And, if your marketing emails aren’t opened by your targeted recipients, your email marketing campaign is doomed from the start. But, fear not! We have compiled…

While the holiday season is often a very busy time of year for businesses, it’s also a great time to ramp up your marketing efforts. Did you know that two-thirds of all annual seasonal spending happens during the Christmas season. At the end of the day, people are in a buying mood during the holidays…

In today’s digital world, digital branding is more important than ever. Learn why and what comprises of your company’s digital branding.  What Is Digital Branding? If branding is defined as the “marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.” What is digital…

Drip marketing is a highly effective marketing communication strategy that leverages the use of marketing automation. In drip marketing, a company sends, or “drips,” a set of pre-written messages to customers or new prospects over a period of time. These messages often take the form of marketing emails. You can also use drip marketing with…

Outbound email marketing is NOT dead! In fact, it is still very much alive, and when executed correctly, outbound email marketing is a fantastic way to grow your business and improve your bottom line. But, in order to get results, your outbound email marketing needs to be done right. Here are 7 useful tips for…