In order to convert leads into sales, you need to follow up with them. Period. Exclamation point. We cannot stress the importance of following up with your leads. But, following up with sales leads requires more than just sending them an email or leaving them a voicemail. It takes a little more finesse than that.…

Seating Dynamics designs and manufactures Dynamic Seating wheelchair components to solve serious muscular, behavioral, and functional challenges. Dynamic Seating allows the user to do what the body is supposed to, move. Seating Dynamics, as the manufacturer, does not sell directly to the public, and the beneficants of their products, individuals with diagnoses of brain injury,…

In today’s world that is driven by technology, it’s vital that companies provide a great digital experience for their current customers as well as their leads in order to convert them into paying customers. A not-so-great digital experience can actually have a negative impact on your bottom line because current customers may seek out your…

Truck Stop is a truck dealership located in Delran, NJ, specializing in box trucks, made to order dump trucks, landscaping vehicles, and commercial pick-up trucks. Their primary audience is small business owners looking to purchase a work vehicle for the first time or expand their fleet. Truck Stop had started advertising in house through Facebook…

Yardi MTB has a variety of portable mountain biking features and courses so you can build your dream course right in your backyard. The company was started by a few biking enthusiasts who wanted to create fun ways for their kids to enjoy biking while being stuck at home during the pandemic. Whether you’re an…

With the New Year comes new digital marketing trends. Here are the top 5 we think are the most important 2023 digital market trends your business will want to take note of and leverage in the New Year.  5 Important 2023 Digital Marketing Trends 1. More personalized marketing messages Marketing content is not one-size-fits all,…

Men’s Liberty provides medical devices for men who suffer from incontinence; in a marketplace riddled with restrictions on healthcare advertising and insurance regulations. As such, they understand that the costs of advertising are generally a little higher than those of a more traditional product or service and have seen great success with television, print, and…

Implementing persuasive marketing is a great way to boost your company’s leads and sales.  We talk a little bit about persuasive marketing in our post Marketing 101: An Introduction To The Different Types Of Marketing, so we thought we’d dedicate this post to exploring it further.  What is Persuasive Marketing?  According to the marketing experts…

Martin Bradley Plumbing is a full service plumbing company providing 24 hour emergency services in and around Guilford and Forsyth counties in North Carolina. Fully licensed and insured with over 30 years of experience, Martin Bradley Plumbing was ready to increase marketing starting with a complete website overhaul. Their website did not show all of the…

HubSpot defines interactive marketing as “a tactic that uses engaging visuals or videos to get your audience to engage with your content.” And, according to Study.com, interactive marketing is a great way to get “consumers engaged with your marketing message.”  Types of Interactive Marketing  Interactive marketing includes any type of interactive content, like: Interactive infographics…

ConnectMeVoice is a telecommunications provider that had spent years solely focused on individual clients. They recently made a major decision to change their business model to take on a more partner-centric approach to telecommunications and needed to revamp their website messaging. EmoryDay brainstormed with the client on their new business model and created a very…

Whether you’re trying to woo a new lead, convert a form submitter, or follow up with a phone caller, drip email campaigns can play a big role in your digital marketing strategy by turning leads into loyal customers. What is a Drip Email? A drip email campaign, as defined by HubSpot, is a series of…

Family-owned DiGregorio Electric provides quality electrician services including lighting installation and design, AMP service upgrades, EV charger installation, generator installs and troubleshooting along the Mainline in Southern Pennsylvania. There are dozens of reasons why every business needs a website, especially one that is up to date. DiGregorio Electric decided it was time to improve their…

HubSpot defines cold emailing as a “subset of email marketing where a party — generally a sales rep — sends emails to prospects without having previously contacted them.” It’s the email version of cold calling. Does Cold Emailing Work? Sending cold emails can definitely help your business to get more clients and/or customers; however, it…

Foam-Tek is a concrete lifting through foam injection company. When they came to EmoryDay they did not have a business name, logo or any sort of brand identity. EmoryDay guided them through the process of creating a name which was explanatory and concise. Then we moved through the steps of developing a logo which beautifully…

Empathy is the ability to emotionally understand other people’s emotions and imagine what someone else might be thinking or feeling and being able to conceptualize yourself in their place. Empathetic marketing then is being able to develop a digital marketing strategy that creatively meets consumers where they are. This customer-centric approach to marketing requires brands…

Vas al Super is an online marketplace that connects products from Latin America with U.S. consumers. Providing ease of access and quick shipping for hard-to-find common goods like vitamins & supplements, over-the-counter medicines, household cleaning products, grocery items, and a robust line of health and beauty products. Even though their online store offers well-known and…

Behavioral marketing, also known as behavioral targeting, is a digital marketing tactic that many companies leverage to get more sales. Keep reading to learn what exactly behavioral marketing is, the consumer data behavioral marketers need to be successful, and some benefits of behavioral marketing.  What is Behavioral Marketing? The marketing giant, HubSpot, defines behavioral marketing…