A Plumbing Success Story: How Digital Marketing Transformed a Local Business

Griswold Plumbing Services is a family owned plumbing company serving the Middlesex County area in Southern CT, specializing in well water services and well pumps, as well as residential plumbing needs.

Griswold Plumbing, like many small businesses, aimed to boost their operations by generating more booked service appointments. Despite having two websites and prior advertising efforts, they were looking to grow their business and needed help streamlining their branding.

We devised a comprehensive marketing plan to enhance their branding from the outset by:

• Consolidating their two websites into one complete with a Homepage Refresh and refined content.
• Writing a Monthly Blog to share on their Socials, augmenting SEO efforts.
• Establishing their Social Media Presence across platforms like Facebook, Instagram, and LinkedIn.
• Optimizing Google My Business to facilitate easier customer discovery and provide detailed service information.
• Deploying targeted advertising campaigns on Facebook, Google, and GroundTruth Geofencing.
• Implementing Call Tracking to track the effectiveness of their digital marketing campaigns

Thanks to our strategic digital marketing efforts, Griswold Plumbing saw a substantial rise in online visibility with over 4,600 new website visitors over the past 5 months, and nearly 1,000 customer inquiries through Google ads and Google My Business. This surge not only led to a 30% increase in service appointment bookings but also cemented their reputation as a trusted leader in the local plumbing sector.