EmoryDay’s Content Writing Services

When you partner with EmoryDay for your digital marketing needs, you also get access to high-quality content for your business. We have a talented team of content writers at your disposal, and they not only craft content with loving care, but they all employ content marketing best practices to ensure they produce content that will convert. 

EmoryDay’s Philosophy on Content

Our ultimate goal is to create engaging content that communicates a client’s mission, vision, products, services, and personality. In order to achieve this goal, we have a few philosophies on content. 

1. We believe the foundation of great content is a thorough understanding of your business’s needs. That’s why our Strategic Leads and Account Managers collaborate with our clients to ensure that they get the content they want and need. 

2. Speaking of collaboration, we also strongly believe that coming up with ideas is a team effort. We all work together to come up with creative ideas for email campaigns, blog posts, newsletters, etc. 

3. We get the most out of our content by adhering to the concept of “Write Once, Publish Everywhere.” This essentially means that if the content is worth creating, it is worth publishing to every outlet that fits your business and the content’s goals.  

Publishing in multiple outlets allows us to leverage the initial piece of content, and it gives us a chance to reach more people. 

For example, if we create a great blog post that showcases one of your products or services, we will also create social media posts that will promote the blog in order to drive more traffic to it. And, we will also craft an email campaign that highlights the blog. 

EmoryDay’s Content Creation Process

Like we said above, we are all about collaboration. We will work with you to come up with ideas for content. Once we have a concept and content piece in mind, we will then assign the task to one of our content specialists. We have a very talented pool of content writers, so we can easily match content requests with the right writer for the job.

When our writer finishes the draft, we will share it with you for feedback. And, we will continue to make revisions until you are satisfied with the content. 

Once the draft is finalized, we will work with our designers and other creative staff to develop any necessary accompanying graphics, photos, or other illustrations that may be needed for the piece. Then, upon final approval, we will post and/or publish the content.

SEO

Every content piece we create for the web is SEO optimized with keywords, headers, titles, and metas. If a client has an SEO keyword in mind, we make sure that’s communicated with our content writer, so they can develop the content using that keyword naturally.  

Thought Leadership Content

We believe that B2B companies should absolutely leverage thought leadership content. When a company positions themselves as an industry expert, or “thought leader”, it helps them gain attention from industry peers. It also helps establish credibility within their industry. Our content writers can craft original, valuable thought leadership content on your behalf. 

The Types of Content EmoryDay Creates for Clients

Our content writers can and do craft a wide variety of content for our clients, including:

• Website Content
• Landing Pages
• Drip Email Campaigns
• Blog Posts
• Social Media Posts
• Newsletters
• Search Engine Optimized Press Releases
• Whitepapers & Articles

Websites

We can write SEO-optimized content for your entire website, including meta descriptions.

Landing Pages

We can create a unique landing page for every campaign that has a specific message and target audience. 

Drip Email Campaigns 

Running drip email campaigns is a great way to reach out to prospects and turn leads into customers. The four main types of emails we craft for our clients are:

1. Prospecting emails
2. Emails for promotions and specials
3. Client communication emails 
4. Auto-responder emails

Blog Posts

The EmoryDay team believes that blogging should be at the center of every businesses’s content strategy. Well-written blog posts can help establish a business’s credibility by showing they are informed with the latest industry trends. Publishing blog posts can also help improve your search engine optimization and drive new traffic to your website. 

Social Media Posts

Creating social media posts is one of the ways we achieve our goal of writing once and publishing everywhere. We can use social media posts to promote products and services as well as drive prospects to specific landing pages. We can also promote content, like blog posts, infographics, videos, and white papers on social media. 

Newsletters

Newsletters are a great way to stay in touch with both prospects and current customers as well as promote blog posts and showcase promotions. We can even design a newsletter template that fits your brand. 

Search Engine Optimized Press Releases

Search Engine Optimized press releases can increase traffic to websites, improve search engine rankings, and improve media coverage. When we craft press releases for your business, they will be optimized with keywords and hyperlinks.

Whitepapers & Articles

Our content writers can create whitepapers and articles to educate your target audience about a particular issue, explain a certain concept, or promote a particular methodology. 

We Write, So You Don’t Have to!

Let EmoryDay craft high-quality content for your business. Get your Free Account Today! 

If you have any questions about our content writing services, just fill out our contact form or give us a call at (866) 407-2075.