2024 Digital Marketing Trends
The world of marketing is constantly changing and evolving, especially with AI on the scene. In order for businesses, especially small businesses, to really stay ahead of their competitors, it’s critical that they stay on top of and leverage the most current digital marketing trends.
The Importance of Staying on top of 2024 Digital Marketing Trends
According to Medium, digital marketing is going to require a “diverse skill set” in 2024. Marketing teams are going to have to take their content creation efforts up a notch. And, they are going to have to learn to be experts in AI and SEO.
Failing to stay on top of these important 2024 digital marketing trends may have a negative impact on your business’s bottom line.
Important Digital Marketing Trends for 2024
1. AI will become even more prominent.
AI is one marketing trend that is not going away. In fact, it’s going to dominate the 2024 marketing world.
One bonus of AI is that AI-powered marketing tools can help businesses better engage with their leads and current customers.
For your current customers, AI tools can help provide support, allow for more personalization, and improve customer experiences, all of which can lead to increased customer satisfaction, which as you know leads to customer loyalty.
AI can help you optimize your marketing campaigns, so you target the right audience with the perfect message at the optimal time. This will help you reach your target audience and get your messaging in front of high-quality leads, which will help improve your conversion rates.
2. Social media advertising will continue to grow.
Social media advertising has become more popular in recent years. But, in 2024, companies can really improve their sales by offering product and service promotions on different social media platforms.
3. TikTok will become more popular for marketers.
TikTok is already quite popular, but did you know that younger people actually use it as a search engine? And, because of this, according to LinkedIn, “TikTok and Google are planning a global new partnership based on the integration of Google and TikTok search queries.” So, in 2024, companies will definitely want to leverage TikTok.
4. Video advertising will become more important for marketers.
LinkedIn explains that video ads have a more significant impact than other forms of advertising. And, companies will be able to get more leads by creating video ads for their social media channels. And, because “70% of customers use Instagram to plan their next purchase,”creating reels and short videos on that platform will help your business to attract leads.
Forbes explains that video content is going to “shape the future of digital marketing.” And, businesses can leverage this by making sure video content is engaging and shareable.
5. People will crave interactive content.
Consumers love taking quizzes, engaging in polls, and playing games. According to Wix, “interactive content receives 28% more views than static content.”
Plus, this type of content is a great way to learn about your customers and leads in a less invasive way.
6. Marketing messages will need to be more personalized.
According to 2 Stallions, consumers are becoming more discerning, so businesses must “tailor their marketing messages to meet individual preferences and needs.” Generic mass marketing messages will not work in 2024. Marketing content will need to reach people on a personal level.
Companies will need to focus on individualized messages and make things more personal. They can do this for current customers by studying data and creating messaging based on preferences, purchase history, etc.
7. Companies will need to optimize for voice search.
According to Medium, voice search “will be essential to any digital marketing plan by 2024,” especially as the use of voice assistants like Alexa and Siri continue to grow. Marketers will need to make sure their content is optimized for voice search by including conversational phrases, natural language, and long-tail keywords.
EmoryDay Can Help You Be Ready for 2024!
EmoryDay can help your business implement these 2024 digital marketing trends! We are a full-service digital marketing agency that can help your business with all of your marketing needs.
If you have any questions about our digital marketing services, fill out our contact form or give us a call at (866) 407-2075.
Resources
https://www.linkedin.com/pulse/2024-digital-marketing-trends-insights-strategies-future-tripathy/
https://www.linkedin.com/pulse/2024-digital-marketing-trends-insights-strategies-future-tripathy/
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