What Has Your Marketer Done For You Lately?

MAJR Products is a leading manufacturer of EMI/RFI gaskets, shielding and ventilation panel products. These niche electronics products are used predominantly within the defense, industrial, construction and medical fields to protect sensitive equipment from interference from electronic emissions.

In their 7-year relationship with EmoryDay, MAJR Products has built three company websites, and a living, breathing marketing machine that nurtures an ever-evolving client base of nearly 40,000 engineers and buyers through social media, email, advertising, seo, and content development.

So, when the pandemic triggered supply chain chaos, mass retirement of long-term buyers and the subsequent instability of the hiring and replacement of these key contacts, MAJR was more than prepared to innovate and attract the next generation of clients with interactive tools and intel.

EmoryDay worked closely with the client to carefully monitor trends in website traffic, keywords and actual sales. This allowed the team to ID new markets to cultivate. In response, new target content was created alongside the development of interactive versions of engineering tools that quickly simplified product development and ordering tasks. These new tools served as a curiosity and convenience lure, attracting new engineers to MAJR’s offerings and reinvigorating existing connections.

In 2023 alone, these efforts resulted in 31K new visitors to MAJR’s website, nearly 600 converted users of the engineering tools developed, and 575 direct RFQs in addition to 587 phone calls. And their revenue increased by nearly 50% in the Fiscal Year 2023! This infusion of interest has helped refresh MAJR’s client base and positions them for even more growth in 2024.