Should My Business Be on Social Media?

We often get asked questions from clients regarding the need to use social media. Some of the questions we frequently answer include:

• Should my business be on social media?
• We’re a B2B company, should we be using our resources on maintaining networking social media platforms, like Facebook?
• Isn’t LinkedIn the only social media platform B2B businesses should focus on?
• Do we really have to be on social media? 

We get it. Not everyone is a fan of using social media. And, for some business owners, the thought of maintaining a presence on social media may seem daunting, especially when their marketing team is already stretched thin. 

But, in today’s digital age, everyone and their mother is utilizing social media. Pun totally intended. At least all of our staff members’ moms are on social media. 

But, the point is, using social media can help your business’s bottom line and actually have an impact on your success. So, yes, your business should be on social media. 

Let us explain why your business should be on social media and how social media can benefit your business. 

The Impact of Social Media on Businesses 

So, how can using social media have a positive impact on your business and ultimately improve your bottom line?

Nowadays, people are using social media for so much more than connecting with old high school friends. People are using social media to access information, share content they find useful and/or relevant with friends and family, and to engage with businesses, like yours! 

And, like we said in our post: 2024 Digital Marketing Trends, “Companies can really improve their sales by offering product and service promotions on different social media platforms.” 

Social Media Can Enhance Your Branding

Companies that are active on social media, especially on popular platforms, like Facebook, Instagram, and TikTok, are getting their brand out there, which means they can reach a wider audience of potential customers. 

Additionally, in our post Every Business, Everywhere, Can Benefit From Social Media, we talk about how important brand awareness is to any successful marketing venture. And, social media provides lots of opportunities to develop your company’s brand. You can use social media to promote content, like blog posts, landing pages, product demos, etc. 

And, like we said in that same post, maintaining a social media presence can help humanize your business’s brand as well as show its character, mission, and personality. This will help make your business stand out because it will seem more interesting and credible. 

Social Media Can Help Build a Community Around Your Brand

Engaging with current and potential customers through meaningful interactions on social media can help build a sense of community around your brand. This can lead to customer loyalty and retention. And, those customers will share your company’s posts with their followers, which can lead to even more customers. 

Social Media Offers Targeted Advertising Opportunities

One awesome benefit of social media is that it has the ability to target specific demographics for advertising, which means you can tailor messages for different audiences. 

To learn more about social media advertising, including how to get started with it, check out our post: Is Social Media Advertising Right For Your Business? 

We also have a couple of other great posts about social media advertising:

Best Practices For Social Media Ads: LinkedIn

Best Practices For Social Media Ads: Facebook

Social Media Allows Your Company to Offer Social Proof

Social proof is becoming more and more important for consumers. Before many people decide to buy from or do business with a company, they want to see social proof that the business is trustworthy and credible. And, social media is a great way for your business to showcase social proof because satisfied customers can post testimonials and other positive customer feedback on your page. 

Best Social Media Platforms for Businesses

We dove into some of the best social media platforms for businesses to utilize for marketing in our post: Social Media Do’s and Don’ts. And, currently, Facebook is still the largest social media platform. 

According to Buffer, more than “200 small businesses use Facebook, and more than seven million advertisers” are using Facebook’s advertising tools to promote their business on the popular platform. 

YouTube is also a great platform for businesses to have a presence on because it’s actually the second largest search engine after its parent company, the almighty Google. 

TikTok is incredibly popular right now, and that shows no signs of changing any time soon. In our post: 2024 Digital Marketing Trends, we explained that younger people are actually using TikTok as a search engine. In 2024, this platform is going to become more popular for marketers, so businesses should definitely consider establishing a presence on it. 

Lots of companies are also having great luck on Instagram, especially those that have videos for their products and services. Buffer explains that Instagram is a great platform for businesses “to get user-generated content from your audience because users frequently share content and tag brands.”

X, formally known as Twitter, is a great platform for communicating with customers. In fact, a whopping “80% of social customer service requests happen on X”

And, of course, LinkedIn is a great social media platform for businesses. According to Buffer, LinkedIn allows “industry experts to share content, network, and build their personal brand.” 

Your Business Should Be on Social Media

A strong social media presence is necessary for businesses nowadays, especially if you want to improve your bottom line, enhance your branding, build a community, target advertising, and offer social proof. 

Leveraging social media can truly help grow your business and help you stay competitive in today’s market.

Need Help With Your Social Media?

EmoryDay can help your business establish a social media presence. We can also help grow your social media audience, enhance your branding, develop brand loyalty, and even set up social media advertising campaigns to reach targeted audiences, while maximizing ROI. 

Get Your Free Account Today! 

If you have any questions about any of our digital marketing services, fill out our contact form or give us a call at (866) 407-2075. 

Resources

https://www.investopedia.com/terms/s/social-media.asp#:~:text=Social%20media%20platforms%20allow%20people,makes%20the%20world%20more%20interconnected

https://buffer.com/library/social-media-sites/

https://www.manypixels.co/blog/social-media-design/instagram-business-categories