The Importance of Fast Lead Follow Up

We’ve covered great tips for following up with leads in the past. However, there is new research and statistics out on the importance of fast lead follow up. So, in this post, we thought we’d talk about the importance of fast lead follow up.

Ideal Lead Follow Up Times

First things first, your company’s lead response times definitely have an impact on converting them into customers. 

According to Forbes, the average lead response time is 47 hours. However, according to Doodle, waiting 47 hours isn’t going to fly. In fact, ServiceBell explains that reaching out to a lead just after “30 minutes is 21 times less effective.” Currently, the best time to respond to leads is within 5 minutes. 

The Faster You Respond to Leads, the Better

Basically, the quicker you respond to your leads, the more likely you are to convert them into sales. 

Why?

Well, Doodle explains that when a lead reaches out to your company, they are typically in the market to make a purchase. And, a whopping “78% of customers” will make their purchase from the company that responds to them first.” 

Plus, when you get an inbound lead, the faster you respond, the better chance you have of actually getting a hold of them. In fact, if you reach back out to them within 5 minutes, you are “100 times more likely to reach them.” This means no awkward voice mail messages or playing phone tag.

Fast Lead Follow Up Statistics

ServiceBell recently published some great statistics showing the importance of fast lead follow up, and how it can benefit your business.

Here’s a quick recap of some of the stats we found quite intriguing. 

Companies that respond to their leads quickly, well before the 30 minute mark, have a better chance of getting the sale. Responding to your leads ASAP can help your company “win up to 50% of sales.”

In today’s day and age of being able to connect to people on multiple devices, like phone and email, consumers actually expect quick response times. ServiceBell states that “82% of consumers expect responses within 10 minutes” at the most. 

But, quicker is better because ServiceBell makes it clear that even reaching out to your leads after just 5 minutes can have a negative impact on getting their business. After 5 minutes, your “leads are 10% less likely to respond” to your call or email. 

If you really want to get your lead’s business, aim for a 1 minute response time. ServiceBell states that responding within 1 minute can lead to “391% more conversions.”

At the end of the day, your lead response times can make or break getting that sale. 

Another great suggestion that ServiceBell makes in their article is to actually call your leads. Most companies reach out to their leads via automated emails, so actually calling them will really help your business stand out. 

Need Lead Generation Help?

EmoryDay can help you generate high-quality leads, so all you have to do is follow up with them!

We are a full-service digital marketing agency, and our team of marketing experts can help improve your lead generation by leaps and bounds! 

Get your Free Account Today! And, have any questions about our digital marketing services, just fill out our contact form or give us a call at (866) 407-2075. 

Resources:

https://www.servicebell.com/post/lead-response#:~:text=A%20Velocify%20survey%20reports%20that,as%20much%20improvement%20at%20160%25

https://www.forbes.com/sites/theyec/2019/09/10/step-by-step-guide-to-following-up-with-b2b-leads-generated-by-sdrs/?sh=75f477ec2309

https://doodle.com/en/resources/blog/why-lead-response-time-is-crucial-to-achieving-sales-targets/

https://www.leadresponsemanagement.org/lrm_study/