Best Times for Posting and Delivering Content
When it comes to the best times for posting content, like social media posts and blogs, and sending marketing emails and newsletters, timing is key. However, determining the best times for posting and sending content can be tricky because the suggested times vary depending on several factors.
Best Times for Sending Marketing Emails
Sending marketing emails during optimal times can help increase your open and click-through rates.
But, getting your audience to read your email campaigns can be tough, especially in a world where we are constantly bombarded with marketing emails, many of which are scams or spam.
According to Net Atlantic, the best day to send marketing emails are Tuesday, Wednesday, and Thursday. But, the time to send marketing emails truly depends on your audience. They further explain using three different demographics.
If your audience is people with office jobs, you’ll want to aim to send marketing emails between “7:00 a.m and 10:00 a.m.” If your company is marketing to college kids, the optimal time to send marketing emails is between “8:00 p.m. and midnight.” And, if your audience is part of the “Baby Boomer generation,” you’ll want to schedule marketing emails between “5:00 a.m and 7:00 a.m.”
WordStream also states that if you’re “targeting the young, tech-obsessed crowd,” evening emails may be more successful than during the workday. If you’re targeting customers outside of standard work hours, like most B2C businesses, evening may also be a great time to send marking emails as that demographic tends to read emails on their phones at night.
They also suggest avoiding Mondays. And, based on their own research, WordStream feels that the best time for sending marketing emails is on Thursday between 8:00 a.m. and 9:00 a.m. They are seeing 25% open rates during that time frame.
How AI Can Help Your Email Marketing
Artificial intelligence, AI, can actually help you determine the best time for your business to send marketing emails. According to LinkedIn, AI algorithms can “analyze historical data to determine the optimal time to send emails to different segments of the audience.” AI can do this by analyzing “time zones, open rates, and click-through rates.”
Best Times for Sending Newsletters
According to MailChimp, “Tuesday and Thursday” are the best days to send newsletters.
Best Times for Publishing Blog Posts
The best day and times for publishing blog posts on your company’s website will vary depending on your goals.
According to Medium, if you want to get traffic to your blog, then aim for “Mondays at 11:00” in the morning. If you want comments from your readers, try publishing your posts on “Saturdays at 9:00 a.m.” If you are hoping to get inbound links, Mondays and Thursdays around “7:00 a.m.” is the ideal time for publishing blog posts.
Best Time for Posting on Social Media
According to HubSpot, generally, the best times for posting on social media no matter what industry or platform is between “6:00 p.m. to 9:00 p.m. and 12:00 p.m. and 3:00 p.m.” And, they think the best day to post on social media is Friday.
However, other sources determine that the best times for posting on social media really vary depending on platform.
The American Marketing Association has compiled a list of the best times to post on several popular social media platforms:
- Facebook: Tuesdays, Wednesdays, and Fridays between 9:00 a.m. and 1:00 p.m.
- Instagram: Tuesdays between 11:00 a.m. and 2:00 p.m. And, Monday through Friday after 11:00 a.m.
- Twitter/X: Weekdays around 8:00 a.m.
- LinkedIn: Tuesdays and Wednesdays at 9:00 a.m.
EmoryDay Can Handle Your Content Delivery Needs!
We are a full-service marketing agency, and we offer content generation services, like social media posts, email campaigns, blog posts, and newsletters. But, we can also help maximize your content marketing efforts by sending and posting content on your behalf at the best times for your business.
If you have any questions about our digital marketing services, including how we can help your business with your content needs, fill out our contact form or give us a call at (866) 407-2075.
Resources
http://kb.mailchimp.com/deliverability/deliverability-research/find-your-best-sending-time
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