SEO Strategies That Google Rewards

SEO Strategies

Did you know that when it comes to SEO, Google rewards good behavior? And, when it comes to your business, being on Google’s good side can help get more visitors to your site. And, as you know, the more people that view your site, the more customers you can acquire. Keep reading to learn about 5 SEO strategies that Google rewards.  

1. Republishing Content 

Republishing your site’s existing content is probably the most rewarded SEO technique by Google. It’s also a great way to engage in content marketing.

One thing to keep in mind when you republish content is to change it up a little bit so it isn’t the exact same as an existing piece of content. This can include turning a top 10 blog post into a top 12, or taking an ebook you’ve created and turning it into multiple blog posts. Just make sure you breathe new life into the content so it’s different from the original piece. Google won’t penalize you for duplicating content, but doing so can prevent your page from ranking in any search engine results. So, you want to make sure that when you republish content, it isn’t exactly the same as before. 

2. Create A Mobile-Friendly Website

More and more people use their cellphones to peruse the internet. In fact, a staggering 48.2% of internet users use their smartphones to get online. So, if you want Google to reward your business’s SEO strategies, make sure your website is mobile friendly. This means making your website responsive and easy for visitors to navigate through its various pages.

3. Post High Quality Content

Having a user-friendly website is great, but you also want to make sure that any content you have is high quality. Posting high quality content on your site will not only impress and build trust with your prospective customers, but it will also impress Google, which will reward you with higher search engine rankings. Plus, the better content you have on your site, the more likely people are to share it, which is great for brand awareness and gaining new customers. 

And, don’t forget to post video content to your site. According to e-Intelligence, embedding videos on your site “will decrease bounce rates and increase the duration a user stays on the website,” both of which will help your search engine rankings.  

4. Get Other Sites To Backlink To Your Site

Backlinks are when other sites link to yours. Backlinks can be tough to get, but they are great for your Google ranking. One way to get other sites to link to yours is to offer the highest quality of content possible. Another thing you can do is create relevant infographics that people in your industry will want to link to on their sites. You can also partner with other companies in your industry and inquire about linking to each other’s respective sites. Guest blogging is another great way to get backlinks to your site. 

5. Make Sure Your Site Has HTTPS Encryption

Making sure your site is HTTPS encrypted can help your business get more site traffic. HTTPS encryption means your site is secure, and in today’s world, website security is really important to people. It’s also important to Google, which is why it rewards sites that have HTTPS encryption with higher search engine rankings. In fact, if you are on Google Chrome, and you try to visit a site that isn’t HTTPS encrypted, you will get a warning. That’s how important HTTPS encryption is to Google. 

It’s EmoryDay To The Rescue!
If you need a little help with your SEO efforts, we have your back. The EmoryDay team knows how to please Google, and we can help make sure your site is optimized and ranking well in the search engines. Contact us today to learn more about our marketing services and how we can help boost your bottom line by taking care of your digital advertising efforts.