Digital advertising is a great way to get your target audience to interact with your brand across multiple channels and devices. Keep reading as we explore the different types of digital advertising as well as how to measure the success of each type of digital advertising campaign.
Types Of Digital Advertising Campaigns
There are several different types of digital advertising campaigns your business can leverage:
- Pay-per-click (PPC)
- Email campaigns
- Social media advertising
- Content marketing
PPC advertising, otherwise known as pay-per-click or paid search, is a type of marketing in which a company places an ad through an online medium, like Google. The ad appears at the very top of the search engine results page when someone searches for the ad’s keywords. PPC ads are a great way to get quality traffic to your site. To learn more about pay-per-click ads and how they can boost your marketing efforts, check out our post, Is Paid Search Worth The Cost.
As we said in our post How To Create A Great Marketing Email, email marketing is a great way to grow your business and improve your bottom line. Email marketing is defined as the use of email to promote your business’s products and services.
Social Media Advertising
Utilizing social media advertising is a great way to help build your brand awareness, increase engagement, and ultimately, improve your bottom line. Social media advertising consists of placing ads on the social media platforms your business uses, like Facebook and LinkedIn.
According to the Content Marketing Institute, content marketing can be defined as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Content marketing includes:
- Blog posts
Content marketing is a great way to get more traffic to your site, and hopefully convert those site visitors into leads, and then eventually convert them into customers.
How To Measure The Success Of Your Digital Advertising Campaigns
There are a few ways to keep track of the success of your digital advertising campaigns. Here are some things to look for:
1. Increase in sales
Do you notice an increase in your sales after the launch of a digital advertising campaign? Then, your advertising efforts are working!
2. Increase in leads
Another way to measure the success of your digital advertising campaigns is to compare the number of leads you had prior to launching your campaign to the number you have after your campaign ends. If you notice an increase, then people responded to your ads.
3. Increase in website visitors
Digital advertising is a great way to get more visitors to your website. So, if you notice an influx of people checking out your business’s site, then your digital advertising is working.
4. Increase in time visitors spend on your site
In the world of marketing, getting people to your site is only half the battle. You really want your site visitors to engage in your site and ultimately make a purchase. Therefore, if you notice that your site visitors are staying on your site for longer periods of time than prior to launching your digital advertising campaign, that’s a great sign that your efforts are working.
5. An increase in ROI
ROI, otherwise known as Return on Investment, is a way to compare how much you have spent on your advertising efforts versus how much you have made as a result of the campaign. So, if you bring in more money from new business than you spent on your digital advertising campaigns, then you have increased your ROI.
How EmoryDay Can Help Enhance Your Digital Advertising
The EmoryDay team can boost your digital advertising efforts. Our team of experts have the know-how to create and run your digital advertising campaigns so you see results. Let us take your digital advertising to the next level!