Utilizing Google Ads is a great way to get your products and services seen by millions of Google users. Keep reading to learn more about Google Ads, including: how the platform works; why you should be using Google Ads as a marketing strategy; tips for running successful campaigns via Google Ads; and how EmoryDay can create and manage your business’s Google Ad campaigns.
Google Ads Defined
Google Ads is an online advertising platform that allows businesses to create online ads for their products and services and display them to Google’s huge audience.
How Does Google Ads Work?
Google Ads is a pay-per-click (PPC) platform. This means that every time someone clicks on your Google Ads campaign, you have to pay. How much you pay for each click is determined by Google’s auction system.
Google’s Auction System
When you create your ad on the Google platform, you bid on your keywords. Then when someone conducts a search using one of your chosen keywords, the Google Ads system finds all the ads that match those specific keywords. If your ad ranks high enough, your ad will display in the user’s search engine results (SERP).
How The Google Ads Platform Ranks Your Ads
The Google Ads platform ranks an ad based on the following:
- How much you bid on the ad’s keywords
- The quality score of your ad and corresponding landing page
- Google’s Ad Rank thresholds
- The context of the user’s search.
Why Go WIth Google
When it comes to online running ads, there are a few other platforms you can choose from, like LinkedIn, Facebook, or Microsoft/Bing. But, at the end of the day, Google Ads is the best place to advertise your business. Here are four reasons why you should run Google Ads campaigns:
1. Google is extremely popular.
Millions of people use Google every day. In fact, it has 90.46% of the world’s search engine market share, beating out both Yahoo and Bing. And, 63,000 searches are conducted on Google per second. So, when you run ads with Google, they are guaranteed to get in front of people in your targeted audience.
2. You can customize your ads based on location.
This allows you to advertise to either local or global audiences, or even both . And, when your ad appears to a local person, your business will show up on Google Maps as well.
3. Google allows you to personalize ads and target your audience.
Not only does Google have a huge pool of users, but Google allows you to target your audience with its segmentation tool, so your ads will appear in front of those looking for products and services like yours.
4. Google Ads campaigns are great for mobile devices.
Google Ads come in many different formats, including mobile. This allows you to design your text or image ads so they are more user-friendly on smaller screens. Google Ads also offers “Call-Only” ads, which simply feature your business name and number, so Internet searchers can call you from their mobile devices with a simple click.
And with nearly 60% of people using their phones to search for products and services, creating mobile-friendly ads is more important than ever.
Tips For Running Successful Google Ads
The Google team has put together some simple suggestions for getting the most out of your Google Ads:
1. Use the right keywords.
Do your due diligence and research what keywords people are using when searching for products and services like yours.
2. Write great, compelling copy.
Write text that will make searchers want to click on your ad. Use a strong CTA and make sure your copy is relevant and compelling.
3. Track your performance.
It is important to track how your Google Ads are performing. This isn’t an instance where you want to “set it and forget it.” Check in on your ads, and if they are not getting the results you desire for your business, review your selected keywords and create new copy.
Let EmoryDay Manage Your Google Ads
Interested in running Google Ads, but not sure where to start? EmoryDay can help! Our team of marketing experts can set up, run, and manage your Google Ads. Let EmoryDay set up your Google Ads today!