Nowadays, more and more people are picking up the phone and calling businesses they are interested in purchasing products and services from. In fact, the number of leads businesses are getting via the phone has recently exploded.
With so many leads coming from inbound phone calls, and these leads converting into customers, it is important to consider implementing call tracking into your marketing plan so you can get a complete picture of your marketing efforts instead of just a snapshot.
What Is Call Tracking?
Call tracking is essentially tracking your inbound call analytics to determine your ROI from inbound phone calls. Doing this allows you to see which leads you are getting directly from phone calls. Call tracking can also help you pinpoint where these people calling you are getting your information, so you can see how your marketing efforts are paying off and generating leads.
Call tracking monitors where exactly your inbound phone calls are coming from, which can include:
- Social media posts
- Search engines
- Landing pages
- Campaign ads (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
- Your Google My Business listing
How Does Call Tracking Work
Call tracking is actually quite easy. You simply create different phone numbers and assign them to your different marketing channels, so you can track your inbound call analytics. For instance, you’ll use one phone number on your Google Ads and another in your email campaigns, and so on. You will then use a call tracking software that will record all of the inbound phone calls you get from each campaign source.
How Your Business Can Benefit From Call Tracking Call tracking allows you to see how your campaigns are working.
Because call tracking lets you see from which sources your calls are coming from, you are able to learn which marketing campaigns are working well and which are not.
It can help your SEO efforts.
Inbound phone call tracking allows you to see which SEO keywords are generating leads, and which are not, so you can adjust your keywords accordingly.
Knowing your inbound call stats allows you to see the whole picture of your marketing efforts.
Tracking your inbound call analytics with call tracking software allows you to see the entire picture of your marketing efforts, so you will know the actual ROI of all of your campaigns combined.
Tracking your inbound call analytics can save you money in the long run.
Like we said earlier, call tracking lets you see which marketing campaigns are working, and which ones are not. But, this is not only helpful in terms of tweaking your campaigns, but it can also have a positive impact on your budget. For instance, if you notice that you are getting a lot more inbound calls from the Google Ads you are running versus your Facebook ads, you can adjust your marketing plan so you stop wasting money on Facebook and focus your efforts on Google.
Let EmoryDay Show You How Call Tracking Works!
When it comes to call tracking, the EmoryDay team knows a thing or two! Let us show you how call tracking works!