What Is Content Marketing?

Content Marketing

If your ultimate goal is to attract more customers, then content marketing is vital to your business. Keep reading to learn what exactly content marketing is and why it’s a marketing approach you should be taking advantage of in order to boost your bottom line.

Content Marketing Defined

The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

In a nutshell, content marketing is the sharing of content with the intention of attracting people to and engaging people with your brand.

Benefits Of Incorporating Content Marketing Into Your Marketing Strategy

According to Impact, when done correctly, content marketing can help boost your business by:

  • Educating potential customers about your products and services
  • Driving organic website traffic to your site
  • Increasing lead generation and conversion
  • Increasing sales
  • Increasing overall awareness of your brand

Content marketing is also a great way to engage with your customers and leads as well as provides an extra outlet to support your other digital marketing efforts by giving you something else to promote besides your products and services. For example, if you produce an ebook, you can use an email campaign to promote it to your leads and current customers.

The Secret To Successful Content Marketing

If you want your content marketing efforts to be successful, your content must provide value. This means you want to avoid making your content just about advertising your products and services.

Impact suggests employing the 80/20 rule, meaning 80% of the content should be aimed at educating and providing value to your audience, and only 20% should be focused on marketing your products and services.

Best Types Of Content To Use For Content Marketing

Not all content is perfect for content marketing. When it comes to crafting content for your content marketing efforts, you definitely want to make sure your piece of content does not come off as too salesly and that it ultimately will provide valuable information to the reader.

Here are some great types of content perfect for content marketing:

  • Infographics
  • Blog posts
  • Ebooks
  • Podcasts
  • Videos
  • How-To-Articles
  • Newsletters

Publish Your New Content Everywhere

When it comes to content marketing, one thing you want to do is make sure you publish and promote it on as many outlets as you can. This means that if you produce a free ebook, you should also create a landing page where the user can download it, write a blog post promoting it, post links to it on your social media channels, and send out an email campaign advertising it as a free download to your current customers and leads.

EmoryDay Can Take Your Content Marketing To The Next Level!

Our team of marketing experts love working with content to smartly promote businesses of all kinds. Contact us today to learn more about our content marketing services and how we can leverage content to market your company.