A clear picture of your target audience lays the foundation for all of your marketing efforts. Most businesses – big or small – can’t afford to target everyone. Taking the time to define and get to know your ideal customer will help you build a more efficient, productive business by enabling you to: Target the…

If you build it, they will come, or so the adage goes. But when it comes to converting your leads into paying customers, it’s not always that simple. Most buyers won’t make a purchasing decision the first time they learn about you. Like any good relationship, your relationship with your future clients needs time and…

Your company’s website is often the first – and most frequent – way people engage with your company. From communicating your vision to educating your customers to selling your products, your company’s website is one of your most valuable marketing assets. But your website can also provide you a wealth of information about your visitors…

Chances are that your business already has a social media presence. Whether you’re sharing your latest promotion or offering a behind-the-scenes look at your business, your social media content allows you to build a relationship with your customers and prospects. With 2.8 billion active users worldwide – that’s 37% of the entire population – social…

Have you ever visited a website and then noticed as ads for that business follow you after you leave? Coincidence, right? No. That’s remarketing, a simple and cost effective tool to help you connect with potential customers. Done correctly, remarketing can help you build brand recognition, drive repeat traffic to your website, and increase your…

We live in a digital age, and that means that every business – regardless of size or industry – must have a website. Because most customers will visit your business online before ever setting foot in your brick and mortar shop or contacting you for services, your website is the first opportunity you have to…

Have you ever happened upon the term “responsive design” when researching how to improve your web presence? Responsive design is a phrase that gets thrown around a lot in small business marketing forums and pops up frequently on marketing blogs, but what is it, really, and why does it matter so much to small businesses…

Google Search Console is a tool developed by Google to help website owners monitor how their site is performing in the Google Search index. Originally known as Google Webmaster Central and then later renamed, Google Webmaster Tools, this tool was eventually rebranded in 2015 to Google Search Console with the hope of expanding the tool’s…

If you’re like most business owners, you might be stumped by all of the conflicting advice out there on how to expand your customer base. You know that you’re going to need to start investing resources in a marketing strategy, but figuring out which marketing method(s) to employ and designing a strategic marketing plan can…

When it comes to researching comprehensive marketing strategies for your business, it is easy to get lost in the sea of bad advice or be overwhelmed by potential costs. If you talk to a professional content marketing specialist, however, they will tell you that inbound marketing – and all the tools that inbound marketing strategies…

There are conflicting opinions as to what the optimal number of keywords is to include in webpage content. One thing all strategic online marketing professionals can agree on is that there is a fine line between having too many and too few keywords in your content. Gone are the days when you could simply include…

Email drip campaigns provide businesses a way to source leads, communicate regularly with customers, increase sales and re-engage customers. The idea is a simple one: create a series of emails that follow a particular theme, target a specific audience, and accomplish a definitive goal and send them out on an automated schedule. It’s easy to…

When a user enters a query into a search engine, there are two ways results are found and listed on the search engine results pages (SERPs): Organic Search Paid Search Optimizing your website content for search and using paid search will set up your business so that Internet users are able to find you easily.…

SEO is too often underestimated by business owners. As any marketing professional will tell you, it’s nearly impossible to overstate the potential return optimizing your website for search engines can have. Over the years, search engines have perfected the ability to provide search results that give the best possible answer for a user entering a…

Google+ boasts nearly 400 million users, robust tools for monitoring and reporting marketing analytics, and a unique medium for interacting with your business’ community online–yet it’s one of the most under-utilized social media resource for small business owners. Google+ is one social media tool that business owners, especially those whose target customer base is local,…

The short answer to this question is that Pinterest is not going to be a helpful resource for every business. What may surprise many small business owners, though, is that Pinterest can be a helpful resource for any business. While these two statements may sound like a contradiction, in practice both hold true individually: Pinterest…

When Instagram first launched in 2010, the photo sharing application service quickly gained popularity, growing to a million users in only two months. While Instagram has been offering advertising spots to businesses since 2013, a lot has changed in the last year for Instagram business users. For one, Instagram Stories have grown in the last…

Many business owners recognize the power of social media and the ways that maintaining an active presence online can benefit their business. From developing and promoting your company’s brand, to the ROI opportunities social media presents for lead-generation, most businesses are taking steps to develop a solid social media marketing strategy. LinkedIn was built to…