10 Quick Tips for Marketing Your Small Business

Please enjoy our top 10 items for Small Business marketing success. 1st – Put the Customer First Successful marketing starts with putting the customer first. Understand what they want and expect from your business, then achieve this by using marketing strategies to enhance the customer’s experience. Great promotional and advertising ideas fall flat if a…

Planning Ahead – Digital Marketing Trends In 2014

The fast-paced world of digital marketing, means that every year you have to evaluate your marketing strategies. Customer personalization across all marketing channels is the key to be competitive in the new year. Here are some of our predictions of how the market will be changing in 2014, and how your business can implement these…

Seasonal Marketing: Breaking Through the Holiday Noise

  For most businesses the holidays can be the most wonderful time of the year for sales. According to Google, over half of holiday gifts will be purchased online this year. Even if your website not set up for e-commerce, it is important to make it optimized before the holiday season. Approximately 65% of holiday…

Blogging: The Value a Blog Brings to Your Company

  Investing time in content for a website adds incredible marketing value to a small business’s marketing plan, and the best type of content is a regularly updated blog. One of the most valuable aspects of including updated written content within a website is the appreciation from visitors for “free” content or information. Additionally, websites…

4 Easy Ways to Make Your Content Click-Worthy & Viral

Everyone says, “just create great content and you will ultimately be rewarded with more customers.” Wait, I know how you feel.  I felt the same way.  Writing something great sounds difficult. I wondered, how do I create content that people will take the time to read and then like so much they share it with…

3 Quick Ways to Manage & Protect Your Online Reputation

In business, your reputation affects your sales.  According to Dimensional Research, 86 percent of consumers said buying decisions were influenced by negative online reviews. We all know that a satisfied customer tells 1 person and a dissatisfied customer tells 10, that’s powerful! Build trust and grow your business with current and prospective customers by protecting…

Going Mobile: Optimizing Your Website for Mobile Devices

More and more people are relying on cell phones or other mobile devices for their everyday needs. Consumers are moving away from the traditional computer for their personal web browsing. A reported 77% of mobile searches are done in a location where a computer is readily available. Furthermore, by the end of 2015 there will…

How To Make Small Business Saturday A Success

  Small Business Saturday is a designated shopping day started by American Express, it helps to encourage shoppers to buy from local merchants in their community. Squeezed between Black Friday and Cyber Monday on November 30th, Small Business Saturday is on the biggest shopping weekend of the year in the U.S. The popularity of this…

Gathering Statistics with E-Commerce Reporting

There’s more to e-commerce than setting up a website and letting people purchase your products. A good setup includes plenty of options for e-commerce reporting. How many sales do you make in a given time? More importantly, who is buying? Conversion rates, demographics, payment options, purchase methods; all of this information is available to savvy…

The Importance Of Online Branding

Branding is a powerful service that businesses put into use to grow awareness of who they are and what they do. Advertising, marketing and sales are all part of branding, but there’s more to it than just direct advertisement. Branding is about having a recognizable logo and website design. Branding is about recognizing your audience; who…

The Necessity of Professional Web Development

If you’re a new business without a website, or if you have a website but want to upgrade, you need to invest in professional web development. There are many reasons to make this decision. First, no business owner has the time to invest in creating a website in-house. It requires a heavy investment in staff…

The Ongoing Power of Content Marketing

Content marketing is the heart of modern SEO and website optimization. It’s essential for any modern business to compete online. What is content marketing? Every piece of content that your site creates is a part of an ongoing content marketing plan. Each piece targets a specific subject, a specific keyword, with the goal of ranking…

SEO: How to Optimize Your Search Presence

  If you own a business and use the internet for marketing, you probably know that being on the first page, preferably the first few hits, of the search results is important if you want people to notice you. Search Engine Optimization (SEO) is the art of putting web sites at the top of search…

Using an E-Commerce System

Every site selling something over the Internet needs to have an e-commerce system in place. Some sites attempt to make their own via comment submission forms and Paypal integration. This may work for a small-scale shop, but on a larger scale, such an e-commerce system will quickly be overrun with spam. It’s also not very…

What Is Website Maintenance

Websites change over the years. Tiny tweaks are made to fix small bugs that only occur rarely. Minor performance hacks are thrown in to help stabilize a site for Black Friday. Content gets posted in different ways on the same site. All of these little tweaks add up to small hits in performance or optimization.…

Powerful Web Design is In Your Hands

Often, a lot of thought goes into the web design of a given site. Everything has to be considered. Where is the logo displayed, and what size is it? Does it link to an about page or the home page? Where is the navigation, and is it drop-down boxes or can everything fit in one…

Re-marketing 101:The Benefits of Using This Campaign

Introducing new items into a marketplace is risky even if the initial results are successful. There must be people in the company who control the marketing research and finances. Even with this hard work, your products are not guaranteed to last after certain periods of time. After a time of failure, reintroduce your old ideas…

What Is Remarketing?

No business has a 100 percent conversion rate. There will always be a group of customers that, when they visit your site, decide they don’t want to buy what you’re selling. Some of them leave because it’s not the right time to buy. Others leave because nothing you sell appeals to them. Others simply visited…

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