The holiday season is a great time to bump up your marketing efforts. Learn why, some tips for running successful holiday marketing campaigns, and how EmoryDay can help you get the most out of your holiday marketing.
Why The Holiday Season Is A Great Time For Marketing Campaigns
Who doesn’t love the holidays? They are such a festive time full of good cheer. People are often in good moods and full of warm and fuzzy feelings.
All this happiness makes the holidays the perfect time to reach out to your prospects, whether they are people who are already familiar with your business or new contacts you are hoping to turn into leads and then eventually customers, because they will most likely be in good moods.
Additionally, all these warm and fuzzy holiday feelings allow marketers the opportunity to “leverage these feelings to deeply engage with their customers on an emotional level.” And, as you know, having an emotional bond with prospects helps your business to build a level of trust and credibility with them. People who trust your business will want to buy your products.
Another thing that makes the holiday season such a great time to bump up your marketing efforts is the fact that people typically spend more during the holiday season. In fact, two-thirds of all annual seasonal spending is for Christmas. People are in a buying mood during the holidays, so capitalizing on that can really boost your bottom line.
B2B businesses also have a lot to gain from holiday marketing as well. The end of the year is a popular time for using up budgeted money, and “a lot of companies have budgets that have to be spent by the year’s end.” If you are a B2B company, the holidays can be a great time to run special marketing campaigns.
Tips For Successful Holiday Marketing
Since the holidays are a great time to run marketing campaigns, you need to make sure you put a lot of thought into your holiday marketing efforts so you can leverage the holiday season and get as many leads and customers as possible. Here are some tips for running successful holiday marketing campaigns:
1. Offer Your Prospects Some Type Of Deal.
It’s no secret that people love a deal. Even something as simple as offering a discount on one of your products or services can go such a long way, especially during the holidays. According to Small Business Trends for “online stores, free shipping can also be a very effective way to get more customers to actually purchase from you during the holiday season.”
Some incentives you can consider offering prospects include:
- Buying incentives (buy one get one free or gift card bonuses)
- Free shipping
2. Use Holiday Language That Appeals To Emotions.
Adding festive titles and touches to your marketing content during the holidays will appeal to your prospects who are in the holiday spirit and help your brand connect to them on an emotional level. And, remember what we said earlier about how having an emotional bond with prospects helps your business to build trust with them? Using holiday language is a great way to accomplish this.
When crafting marketing content during the holidays, whether it’s a marketing email, blog post or social media post, “focus on the feelings that fit the season,” like cheer, good will, love, family, thankfulness, etc.
3. Use Personalization.
Personalization is a great marketing tactic, especially for your holiday email campaigns. Try sending out different messages to different prospect lists. For example, if you have a list of past customers who have previously bought a certain product or service from your business, send them a holiday email featuring that product or a similar one you think they might like.
Additionally, according to Forbes, the holidays is “the season for sharing not only gifts, but content as well because people want to share things that they think will add value to their network.” And, at the end of the day, people “place a greater sense of value on things that are personalized.”
Plus, delivering personalized content to people will “appeal to their sense of self-identity and increases their emotional bond” with your brand.
4. Leverage Your Social Media Channels.
Social media is such a powerful marketing tool, especially for the B2C market, so make sure your social media channels are on your website and in every marketing email or you send or piece of content you craft. This makes it easier for your prospects to share your content.
You can also leverage your social media channels during the holidays by changing up your social media platforms with holiday themed content, images, and contests.
5. Create A Sense of Urgency.
If you decide to run any specials or discounts during the holidays, make sure you give them an expiration date which coincides with the end of the holiday season. According to Forbes, limited-time offers are great for the holidays because they “appeal to our cognitive bias called Loss Aversion.” Essentially, putting an end date on your holiday deal will encourage prospects to take your “call-to-action” so they don’t miss out on it.
6. Take Advantage Of All The Different Special Holiday Shopping Days
There are so many different special shopping days during the holiday season that you can use to your marketing advantage:
- Black Friday
- Cyber Monday
- Small Business Saturday
- Green Monday
- Free Shipping Day
- Super Saturday/Panic Saturday
Sending marketing emails or featuring specials for these days can help you get more sales.
How EmoryDay Can Help Your Holiday Marketing Campaigns
Our team of expert marketing specialists can help your business run a successful holiday marketing campaign. Let EmoryDay help you make this a wonderful holiday season!