Not sure whether or not you should send a holiday email to your clients this holiday season? What about your prospects? Keep reading to learn why you should reach out to both your clients and prospects with a cheery message during the holidays as well as get some great tips and tricks for crafting the perfect “Happy Holidays” email.
Why Every Business Should Send A Holiday Email
The holidays are a great time to show your clients and prospects that you genuinely care about them and that they aren’t just a dollar sign to your business. And, sending a cheery email message wishing them a wonderful holiday season is a nice and easy way to accomplish this. Plus, a sweet “Happy Holidays” email can also be used to express your gratitude to your clients and customers, which can help create customer loyalty in the long run.
Here are some great tips for crafting your “Happy Holidays” email:
1. Don’t Use It As An Excuse to Market.
Our last blog post focused on holiday marketing campaigns, so we recognize that this festive time of year can be a great time to step up your marketing efforts. But, your “Have A Happy Holidays” email isn’t the time or place to try and make a sale. This message should strictly have the purpose of letting your customers and prospects know that you hope their holiday season is full of happiness. It’s okay to add a line about how they can get a hold of you if they need anything, but you should definitely avoid using a salesy tone.
Now, we know that some companies like to offer their customers and prospects a special gift during the holiday season, like a discount or free shipping. If this is the case, we strongly suggest working this messaging into a separate holiday email campaign that you send out early in the holiday season or right before this festive time of year officially kicks off. This will allow your business to focus on crafting a “Happy Holidays” email on simply wishing your recipients well.
2. Don’t Forget Your Prospects.
A holiday email is a great way to reach out to your prospects, so don’t forget to send them your cheerful message as well. Like we said earlier, this email shouldn’t be about making a sale, but that doesn’t mean your message of good tidings can’t eventually lead to new business down the road.
3. Thank Your Clients For Their Business.
If your holiday email is for your clients, make sure you not only wish them a wonderful holiday season, but that you also appreciate their business.
4. Make It Personal.
A holiday email is a chance to show your clients and prospects that you genuinely hope they have an enjoyable holiday, so you should give your message a personal touch. Not sure how to accomplish this? Here are some simple tips:
- If the email is for your customers, take the whole idea of thanking them for their business to the next level by thanking them for an actual item they purchased from your company. This is a great way to make your message personal to the recipient. According the business communication gurus over at Bizfluent, you can simply do this by referencing the item and mentioning that you hope they are enjoying it.
- Show the softer side of your company by using images. If you have the ability to include images in your email, share pictures of your employees, your festively-decorated office, or even the finalists of your annual Ugly Holiday Sweater Contest. Real pictures will definitely give your holiday email a personal touch.
- Use a real sender and reply-to email address instead of your general company address. According to the inbound marketing specialists at HubSpot, if you want to make an email feel more personal, you should customize the sender name and reply-to email address so it comes directly from a person at your company, like the sales rep or CEO.
5. Focus On The Holidays, Not A Specific Holiday.
Not everyone celebrates Christmas. Focusing on the season as a whole and not a specific holiday allows your business to relate to everyone.
6. Use Warm Language.
Never underestimate the power of words and their ability to evoke certain feelings and emotions in those who read them. Using words that connote feelings of warmth and happiness is a great way to get your meaningful holiday message across. The business blog, FluentU came up with a list of 15 warm words you can sprinkle throughout your holiday email to help create these nice holiday season feelings, like “joy,” “celebrate,” and “happy.” Here are some other warm words we think are good to use as well:
7. Keep It Short And Sweet.
Since the goal of your holiday email should be to wish your recipients a happy holiday season and not to market to them, keep it short and sweet. A good rule of thumb is to keep your email to about 2 to 3 sentences.
How EmoryDay Can Help Your Business Spread A Little Cheer This Year
Our fantastic marketing specialists know a thing or two about holiday messaging and can help you craft the perfect “Happy Holidays” email that will show your clients and prospects you truly care. Let EmoryDay show you how to write the perfect holiday email!