Blogging for business is a tactic used to drive more traffic to your website and increase your online visibility. This can be an effective marketing channel that will help support your business growth. By driving traffic to your website, you are providing opportunities for that traffic to then become conversions. The ultimate goal is to…

Email marketing is a relatively simple and inexpensive way to reach out to your current customer base, and engage prospective customers. The main benefit of a newsletter for you business is to put your name in front of your database on a regular basis, and creating brand awareness. With relevant and interesting content, you can…

When exploring marketing ideas to help build your business, social media is a rapidly growing that channel that cannot be ignored. With over a billion users worldwide, Facebook is currently the social media king. The social network is constantly improving its features to help users find small business, and help these business reach new customers.…

Twitter is one of the most popular but also least understood social media networks. By using 140 characters, users are can express thoughts, articles, photos, and links. By using hashtags (#) users are able to find content or “tweets” about topics they are interested in. The key to twitter is publishing often and effectively to…

We are officially half way through 2014, and for many marketers the 2nd half the year is the most critical. It is easy to set goals for the year, but more difficult to analyze the full spectrum of progress that your marketing strategy may, or may not being making. By taking the time to dive…

According to a new study by Experian, Memorial day generates more e-mail transactions that any other sales holiday throughout the year.  This national holiday even surpasses Black Friday by 35% and Cyber Monday by 16% in email transactions. With summer kicking off, and many people planning for vacations, this is an ideal time to push…

A new study from Emarketer has confirmed that Google’s dominance in mobile paid search is shrinking due to the explosion of mobile apps. By 2018 it is predicted that mobile will account for 86% of all digital marketing ad spend. With this mobile take over, it is predicted that Google’s share of these marketing dollars…

Do you want more customers clamoring for your products? How would you like to have clients who couldn’t wait to work with you? Wouldn’t it be nice to hear the Internet buzzing with compliments about your business?

  World cup 2014 started yesterday, and the international soccer tournament is a huge advertising opportunity for many brands. With $1.3 billion being spent on advertising this year, it is predicted that over 20% of this spend will be dedicated to digital marketing.  The main focus of this digital push be dedicated to social media.…

  Facebook has announced plans to increase advertising efforts among the 25 million small businesses currently on the site. Facebook now has around a million active advertisers, but is looking for ways to ramp up paid advertising to its small business audience. The Social media giant has such a large reach, that it will not…

Google announced their latest algorithm update this week and which has sent some marketers into a panic. Previously algorithm updates have completely changed the rules of search engine marketing, and have even been called “the death of SEO”.  While the main goal of Panda 4.0 was to remove thin spammy sites, some major sites were…

With the NFL draft kicking off last night, many people are in a competitive state of mind this week. Pro coaches use extensive planning and strategizing to put together their ideal team. The same approach can also be applied to creating a perfect website.  Digital marketing has become one of the most powerful methods for…

  With mother’s day around the corner, many online retailers are looking for new ways to expose their products to a wider audience. Online retail shopping has grown to become a $250 billion dollar business, and continues to grow as new consumer oriented e-commerce platforms are developed. Retailers now have many opportunities to showcase their…

  Facebook announced their quarterly profits today, and the number outperformed what most analyst has predicted. With a 72% rise in revenue since Q1 of 2013 and $2.5 billion in sales from January to March, the social network easily exceeded all expectations. Mobile advertising now makes up 59% of Facebook’s ad profits, which has increased…

  Gmail recently celebrated its 10th anniversary, and over the last decade has become an advertising powerhouse. Originally launched in April, 2004 the webmail service has become the most popular in the world, beating out hotmail, yahoo, and countless other competitors. Given its popularity, marketers have had to stay on their toes to keep up…

Digital Ad revenue outperformed TV for the first time ever in 2013. The Interactive Advertising Bureau released a report confirming these numbers.  Online ad revenue grew to $42.8 billion in 2013, which was a 17% increase from 2012.  Broadcast TV brought in $40.1 billion, bumping them to 2nd position in ad spend.  Growth was seen…

  Today there are a multitude of channels for small business marketers to spend their ad dollars, and another platform has just joined the pack. Apple is reportedly expanding its mobile ad management tool. The tool is called IAd Workbench, and was previously only available to mobile developers to advertise on IOS apps. The cost…

  Many marketers these days are wondering if there is any value left in search engine optimization. With search engine’s algorithms constantly changing, it can be hard to keep up with the evolving SEO landscape.   Google in particular has been changing the SEO game and keeping marketers on their toes. The 2013 Hummingbird update…