A company website is essential in for every business in today’s tech driven society. This website can also be a powerful tool for finding new prospects, and driving sales. Once your website has been created, a digital marketing strategy is needed to bring traffic to your site. A successful marketing strategy will help drive new prospects to your website, and convert these new visitors into paying customers. Here are some simple ways to start building your digital marketing strategy, and increasing your online presence.
Step 1: Website Audit
Before you begin spending money on digital marketing, take time to analyze the current state of your website. Driving traffic to a website that is out of date, or not properly functioning is counter productive, and can create lost opportunity. Make sure all links are working, you site speed isn’t lagging, and that the content is fresh and relevant. This is a good time to look for improvements as well, have other team members go through your site to test user experience and interaction.
Step 2: Competitive Analysis
This is a good starting place to see what marketing trends you competitors adhere to. Certain marketing channels work better for some industries than others. By seeing where your competitors are already advertising, you can eliminate some of the trial and error. This will also give you a good perspective of how aggressive your competition is within the digital space. Look for ways your competitions marketing could be improved upon, and start brainstorming about how to create more dynamic campaigns.
Step 3. Strategic Planning
Now that you have done brainstorming, and feel confident that your website is ready for new visitors, you can create a plan of action. Implement a budget for paid advertising, and if possible, consult with an expert about creating a pay-per-click campaigns and other ad placement options. Decide on a content strategy that can work in tandem with your paid advertising. Blogging, newsletters, and social media are inexpensive and effective ways to reach a larger audience. Keeping a marketing calendar can help keep your marketing efforts consistent, and in-line with times of the year you would like to push your efforts the most.
Step 4: Implementation & Measurement
With planning put into place, you can now execute your campaigns. Starting campaigns on a small scale can help measure effectiveness without wasting large amounts of ad dollars. Using free tools like google analytics, can give you insights into how much more traffic you are receiving, and what channels it is coming from. If campaigns are not proving to be successful, revisit your strategy to see how it can be re-worked. A digital marketing agency is a good idea to help to get your campaigns off the ground and keep track of the associated metrics.
At EmoryDay we have a long history of helping companies market their websites from the ground up. We believe in results driven strategies that help increase sales for our clients. Contact us today to see how we can help.