Creating Shareable Content: Tips and Ideas
By EmoryDay
August 13, 2025
4 Minute Read
Nowadays, content doesn’t just need to be good—it needs to be shareable.
Shareable content gets reposted, retweeted, forwarded, and liked because it resonates, entertains, or educates in a way that compels people to pass it along.
According to Mailchimp, when done right, shareable content can significantly “amplify your audience,” and boost your brand awareness “without spending extra money on ads.”
But, what actually makes content worth sharing? Let’s break it down with tips and practical ideas you can put to use right away.
Tips for Creating Sharable Content
1. Know Your Audience
EverywhereMarketer explains that if you want your content to be shareable, “you must know your audience inside and out.”
You need to have a deep understanding of:
- Their ages
- Professions
- Interests
- Motivations
- Goals
- Challenges
- Emotional triggers
- What social media platforms they engage with
The better you understand your audience, the easier it will be to create content that resonates with them. And, when content resonates with us, we tend to share it with our friends or post it on our social media channels.
2. Evoke Emotion
People share content that makes them feel something—whether that’s joy, inspiration, surprise, or yes, even outrage. Content that evokes some kind of emotion is more likely to be shared.
3. Make Your Content Scannable
The internet is overflowing with content, and attention spans are short. If your message is too long, cluttered, or hard to digest, it won’t get shared because it won’t get read. People will scroll right past it.
To be shareable, your content needs to be clear, concise, and easy to scan at a glance. Make your messaging clear, your layout clean, and your main point obvious.
Here are some quick tips to make your content scannable:
- Stick to short paragraphs (2–3 sentences max)
- Use subheadings
- Use bullet points and numbered lists
- Bold important phrases
- Add white space
- Highlight quotes or stats
- Avoid jargon and long, complex sentences
- Use visuals
Make Content Worth Sharing
Tips to boost engagement and reach, organically.
4. Use Visuals
Speaking of visuals, according to EverywhereMarketer, “content with “compelling images, videos, or infographics are not only more engaging but also more likely to stop the scroll and prompt shares.”
Mailchimp also suggests that by adding visuals that “complement your written content, you can enhance its appeal and encourage users to share it.”
5. Offer Value
People are busy and constantly pulled in different directions. If you want your content to stand out and be shared it needs to offer clear, immediate value.
Mailchimp explains that “content that offers tangible benefits is more likely to be shared.” So, consider creating free resources, helpful how-to articles, hacks, actionable tips, etc.
6. Add a “Sharing” Call to Action (CTA)
Sometimes, people need a little nudge. Adding a CTA to your content that asks your readers to share or tag a friend, can increase engagement and shareability.
7. Jump on Trends with Caution
Yes, content that is timely and tied to a trending trend or topic can increase your chances of people sharing it. Just proceed with caution when it comes to crafting content that is associated with trends. You just want to make sure that it’s authentic and aligns with your brand and voice.
Need Help Creating Content Your Audience Will Want to Share?
At EmoryDay, we specialize in developing content strategies that increase reach, engagement, and conversions.
Let us help you create high-impact content that speaks to your audience and gets shared.
If you have any questions about our digital marketing services, just fill out our contact form or give us a call at (888)494-3810.
Resources
https://www.everywheremarketer.com/blog/shareable-content-creation
Frequently Asked Questions
Shareable content is material such as articles, videos, images, or infographics that resonates with your audience so strongly they feel compelled to pass it along. This can happen through reposts, retweets, likes, or forwards, and it often happens when the content entertains, educates, or evokes an emotional reaction.
To make content more shareable, focus on understanding your audience deeply, evoking emotion, keeping it scannable, using engaging visuals, offering clear value, including a sharing call to action, and tapping into trends when appropriate. Each of these strategies helps increase the likelihood that your audience will not only consume your content but also share it with others.
Knowing your audience, what they care about, where they spend time online, and what motivates them, allows you to create content that truly resonates. When content aligns with their interests and emotional triggers, they’re more likely to share it with their network, amplifying your reach without additional ad spend.
Trends can help content gain traction quickly, but they should be used with caution. Only participate in trends that are authentic to your brand and align with your voice. Jumping on an irrelevant or off-brand trend can harm credibility and make your content feel forced.
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