91% Engagement Surge – Delivering powerful results for ABW Medical

ABW Medical sought to strengthen its relationships with existing clients while attracting new prospects in early 2025. The goal was to create a high-impact email marketing strategy that would not only drive engagement but also yield valuable leads for the sales team.

At the start of the new year, ABW Medical partnered with EmoryDay to launch an email marketing campaign aimed at engaging current and prospective clients. The goal was to strengthen relationships and generate qualified leads. By delivering personalized messaging and highlighting key offerings, the campaign sparked interest, drove engagement, and successfully captured leads for the sales team.

1. Initial Engagement Email:
   • A strategically crafted email was sent to current and prospective clients, welcoming them into the new year and highlighting ABW Medical’s key offerings.
   • This email achieved an impressive 37% click rate, demonstrating strong initial interest and engagement from recipients.
2. Targeted Follow-Up Campaign:
   • Building on the success of the first email, we identified and segmented the audience that had clicked on the initial email.
   • A second, more personalized email was sent to this engaged group, reinforcing ABW Medical’s value proposition and encouraging further action.
   • This follow-up email achieved an astounding 91% click rate, far surpassing industry benchmarks.

EmoryDay’s email marketing campaign for ABW Medical achieved impressive results by combining personalized messaging and targeted follow-ups.

• 37% Click Rate on Initial Email: Demonstrating strong initial engagement.
• 91% Click Rate on Follow-Up Email: A testament to the power of targeted follow-ups.
• Lead Generation: The campaign produced a solid pipeline of leads for the ABW Medical sales team to pursue, enhancing their ability to convert engaged prospects into long-term clients.