Artificial Intelligence, otherwise known as AI, is all over the internet lately. And, many businesses are starting to leverage AI marketing in order to up their marketing game.
Should your business consider implementing AI technology into your marketing strategy?
The short answer is yes, because it offers lots of advantages. And, the long answer is, well, yes, too. But, the key is to use AI marketing as a way to assist your marketing team, not use it to replace them.
In this post, we will discuss what AI marketing is, the different ways you can utilize AI marketing to help boost and streamline your marketing efforts, how you might already be using it, and why while it’s a great technology, you still need a human marketing team.
What is AI Marketing?
HubSpot defines AI marketing as a method in which “marketers use artificial intelligence to gather insights into their customers and produce better content.”
And in a Zapier article, marketing content expert Luke Strauss defines it as “all the ways AI technology can help you carry out successful marketing efforts.”
According to Forbes, when it comes to marketing, AI refers to the “software that helps marketers streamline their processes.”
How Companies Can Utilize AI Marketing
Some of the neat things your business can do with AI marketing include:
- Collect user browsing and viewing data to help personalize your online content
- Score leads so your marketing team will know which leads will be easiest to convert into customers
- Adjust pricing of products and services to keep up with competitors
- Conduct market research
- Come up with blog ideas and even generate outline ideas
- Employ chatbots to get your customers and leads to the right people
- Get insights into your customers
- Develop buyer personas
- Determine the best times to deliver your content
- Target messaging
- Identify where to place advertising
Should You Jump on the AI Marketing Bandwagon?
And, according to a Think with Google article, “the sooner you start embracing AI technology, the greater the advantages to your business.”
Plus, you might already be using some form of AI in your marketing. If you are already using social advertising solutions, SEO advertising solutions, chatbots, email marketing platforms, or e-commerce solutions, you are already using a form of AI marketing.
Things to Keep in Mind When Using AI Marketing (A.K.A, Humans are Still a Must)
AI marketing offers a lot of benefits, but at the end of the day, a human touch is still a must.
For example, AI software can be helpful when it comes to content generation. However, according to HubSpot, if you rely solely on AI for your content, you’re to see a major
“drop in the quality of your content.” The powers that be at the popular marketing platform company go on to explain that while AI can technically help produce content, because it isn’t an actual human doing the writing, your content runs the risk of
- Having factual inaccuracies
- Coming across as bias
- Not aligning with your brand
- Lacking the company tone and voice you’ve worked so hard to create
Plus, when it comes to engaging with leads and customers, people still want to talk to a real person. Chatbots are a great tool for initially engaging with leads and customers that reach out to your business online, but they can’t take the place of a human conversation. Instead, use chatbots to help route these leads and customers to the right people.
EmoryDay Can Help Your Company Implement AI Marketing!
We are a full-service marketing agency that can take your marketing efforts to the next level and beyond.
Or, if you have any questions about our digital marketing services, including how we can help your business leverage AI technology, fill out our contact form or give us a call at (866) 407-2075.
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(no cc required)
- FREE Custom Marketing Plan
- Select only the services you want.