Content Marketing vs Traditional Marketing

Content Marketing

Content Marketing: The Benefits vs. Traditional Marketing 

Marketing is vital to the success of any business. But, not all marketing is the same, nor will all types of marketing get your business the same results. This is especially true when it comes to traditional marketing and content marketing.

Traditional Marketing

Traditional marketing is considered any type of marketing that is put into the direct view of the targeted audience. 

Types of Traditional Marketing

There are many different types of traditional marketing, including:  

  • TV commercials 
  • Radio ads
  • Print ads
  • Brochures
  • Billboards 

Traditional marketing is typically intended to reach a large audience, so it is often used by larger businesses with larger budgets. 

Content Marketing

Content marketing is an inbound marketing strategy, and it leverages different types of content that is published online in a variety of locations. The goal of content marketing is to attract readers by providing useful content. The hope is that these readers will ultimately become leads and then eventually customers. 

Types of Content Marketing 

Content marketing is exactly what it sounds like, marketing through the use of content. It consists of:

  • Blogs
  • Social media posts
  • Landing pages
  • SEO
  • Email campaigns
  • Infographics 
  • Podcasts
  • Videos
  • Articles
  • Newsletters
  • E-books
  • Testimonials and customer reviews 

Content Marketing vs Traditional Marketing

Content marketing differs from traditional marketing because its goal is to attract leads by providing useful information to its target audience. Instead of marketing “at” the target audience, content marketing creates trust with these potential customers.

Benefits of Content Marketing

1. Content marketing is cost effective.

Content marketing is a lot cheaper than traditional marketing, so it’s great for smaller businesses that may not have a huge marketing budget. In fact, studies show that content marketing is 62% cheaper than traditional marketing. 

2. Content marketing brings more visitors to your website. 

Content marketing can also generate 3 times as many leads as traditional marketing because 33% of people find digital displays and banner ads to be annoying. And, a whopping 70% of consumers would rather get to know a company through their content, like articles and blog posts, than through advertisements. Plus, companies with blogs will generate more website visits than companies without. And, blog posts with videos increase the time people spend on your website by more than 100%

3. Content marketing is a great long-term marketing strategy. 

Content marketing is also a better long-term marketing strategy than traditional marketing because it helps to build a long-term relationship with your current and potential customers. 

4. Content marketing is good for your business’s image. 

Content marketing is great for your company’s image because it shows that you want to do the most for your customers, and that you have a team of qualified experts behind you to help.

Content Marketing Strategy

Because content marketing is so important, businesses should also make sure they have a good content marketing strategy in place. There are many companies, firms, and experts available who can help your business develop a great content marketing strategy as well as ensure that your business reaches its maximum potential through online expansion and content marketing.

Content Marketing Is King

At the end of the day, it’s been proven repeatedly that content marketing is a cheap and effective way to increase sales. And, having original content helps your business to stand out from the crowd. It gives you a cutting edge over the competition, proving that you know your product, and you’re truly interested in your customers.

This type of marketing is necessary because it makes your company seem approachable, friendly, and customer-oriented. Consumers will be happier with your products and will more likely come back for more.

The EmoryDay Team Is Full of Content Marketing Experts!

Our team of marketing experts love working with content to smartly promote businesses of all kinds. Get in touch with us today to learn more about our content marketing services and how we can leverage content to market your company. 

Sources:

https://neilpatel.com/blog/38-content-marketing-stats-that-every-marketer-needs-to-know/
https://landerapp.com/blog/content-vs-traditional-marketing/
https://www.activecampaign.com/blog/content-marketing-vs-traditional-marketing
https://neilpatel.com/blog/38-content-marketing-stats-that-every-marketer-needs-to-know/#:~:text=Content%20marketing%20costs%2062%25%20less,3%20times%20as%20many%20leads
https://www.wsiworld.com/blog/why-and-how-you-should-use-videos-to-increase-engagement-with-your-blog-posts

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