Digital Marketing 101: Full-Service Digital Marketing Agencies and the Services They Offer
Full-service digital marketing agencies can help businesses of all kinds improve their bottom line by boosting their digital marketing efforts.
What is a Full-Service Digital Marketing Agency
A full-service digital marketing agency, like EmoryDay, helps companies, like yours, with all of their digital marketing needs with the ultimate goal of improving lead generation. This means they will leverage the digital side of marketing, like internet marketing, SEO, e-commerce, content marketing, and social media.
Full-Service Digital Marketing Agencies vs Traditional Marketing Agencies
Like we said earlier, a full-service digital marketing agency focuses on the digital side of things. And, a traditional marketing agency typically doesn’t focus on digital marketing at all. Instead, they help with brand management as well as help your company to maintain a strong public image through public relations, print marketing, television ads, and radio ads. Traditional ad agencies also leverage direct response mail pieces on behalf of their clients.
Services Offered by a Full-Service Digital Marketing Agency
A full-service digital marketing agency will be able to assist your company with all of your digital marketing needs. From website development to social media management, they do it all!
1. Digital Advertising
A digital marketing agency can create and run digital advertising campaigns, like PPC ads, on behalf of your company. They will also monitor the results of these campaigns and make any necessary changes in order to get the best results possible.
A digital marketing agency can also set up a remarketing campaign. Remarketing, also known as retargeting, delivers personalized, relevant ads to people who have previously visited your website.
3. Website Development/Redesign
If your website could use some sprucing up, a full-service digital marketing agency will have a team of website developers at their disposal. They can even help your company build an entire new website from the ground up if that’s what you need.
4. Landing Pages
Once your new website is up and running, your digital marketing agency can design and launch any new landing pages you need for your new marketing campaigns.
If your business is looking to redesign your company’s logo, a digital marketing agency can tackle that for you, too. They will then help you incorporate your new logo into your website and other digital marketing materials.
Full-service digital marketing agencies typically have SEO specialists on staff who can work with your company to help improve your site’s ranking on the various search engines. They will find the keywords that will perform the best and work with you to incorporate those keywords into your website, landing pages, blog, social media pages, etc.
Speaking of blogs, a full-service digital marketing agency can assign one of their content experts to craft and publish industry relevant blog posts for your company blog. And, the best part is that you can work with your agency to determine how often posts are published: daily, weekly, monthly, etc.
8. Social Media
Social media marketing is much more complicated than just posting on your business’s social media accounts. You need to employ a blend of creative thinking and data-driven strategizing. Too busy to manage your social media accounts? A digital marketing agency can take that off of your hands! They can manage all of your various social media accounts, including posting and engaging with your followers. They can also create and manage social media ads for your business.
9. Email Marketing
Digital marketing agencies can be quite helpful when it comes to email marketing. Their marketing experts can create and track all of your email campaigns. They will also work with you to make any tweaks in order to improve your open and click rates.
10. Content Creation
Content is a vital part of digital marketing. A digital marketing agency can assign one of their content experts to tackle any content needs you have, including:
- Blog posts
- Social media posts
- White papers
- Website content
- Landing pages
- PPC ads
- Remarketing ads
- Video scripts
11. Mobile Marketing
With more and more people turning to their phones to surf the web, mobile marketing is more important than ever. A full-service digital marketing agency can help you leverage mobile marketing by creating and managing text message ads. Some agencies even have mobile application developers on their staff that can design and develop a mobile app for your business if you don’t already have one.
12. Marketing Analytics
A digital marketing agency can use the analytics of any campaigns they implement and track user behavior at a highly detailed level, so you can see what campaigns or pieces of content are working, and what could be improved to increase lead generation.
13. Strategic Planning
One of the best services a digital marketing agency, like EmoryDay, offers is strategic planning of your company’s marketing initiatives. In fact, when looking to hire a digital marketing agency, you really need to evaluate their planning process to ensure that it’s up to par.
Meet EmoryDay, The Digital Marketing Experts!
At EmoryDay, we live and breathe digital marketing. We are a full-service digital marketing agency that specialties in helping small businesses grow. Our team is full of digital marketing experts who can take your marketing to the next level. Let us do the heavy lifting by developing and implementing a digital marketing strategy that will improve your bottom line. Get in touch with us today to learn more about our digital marketing services.