Digital Marketing 101: Signs You Need to Hire a Digital Marketing Agency
Marketing is critical to the success of any business. And, in today’s day and age, digital marketing is more important than ever. Do you need to take the plunge and hire a digital marketing agency to help your business get new leads and sales? Here’s 7 signs you need to hire a digital marketing agency.
Signs You Need to Hire a Digital Marketing Agency
1. You just don’t have the time or the manpower.
Running a small business is a lot of work even without throwing digital marketing into the mix. Digital marketing consists of so many moving parts: managing social media channels, updating your company’s website, crafting marketing emails, creating industry relevant content, etc. It’s quite time consuming. And businesses that don’t have the time or manpower to effectively manage their digital marketing efforts, run the risk of overworking their employees and spreading them way too thin.
Digital marketing for any business is pretty much a full-time job in itself. Actually, in order to digitally market your business to reach its full potential, you will need more than one full-time employee. Honestly, you’ll need at least three or four digital marketing experts to do it right. And, if your existing marketing team is already stretched too thin, a digital marketing agency can take that extra work off of their plates.
If you don’t have enough staff or time to dedicate to your digital marketing efforts, it’s time to think about hiring a digital marketing agency.
2. You don’t have any marketing experts on your staff, and you don’t have the extra money in your budget to hire an in-house digital marketing team.
Digital marketing is a highly-specialized type of marketing and consists of several different jobs. It’s hard for any one person to be an expert in all of the different digital marketing skill sets.
Digital marketers are experts in their respective fields. For instance, SEO is a huge part of digital marketing, and SEO experts know how to find the keywords that will help your website perform better in the SERPs (search engine results pages). And, they know how to smartly incorporate those keywords into your website and other digital content.
Website development is a special skill set that people often spend years learning. Social media marketing is often a full-time job. The same goes with digital content creation.
Plus, digital marketing is constantly evolving. How many times have you heard about a change in Google’s ranking criteria? Digital marketing agencies hire experts in their fields who stay on top of any new trends, and make sure their clients’ digital marketing plans are constantly evolving to include those new trends.
And, many companies, especially small businesses, just don’t have the extra money in their budget to hire an entire in-house digital marketing team.
By hiring a digital marketing agency, your company gets access to a team of digital marketing experts at a fraction of the cost of hiring new employees. It also saves you the time and energy of training new staff.
Plus, many digital marketing agencies offer scalable services, so you can tailor their services to fit the evolving needs of your business. If you don’t have digital marketing experts on your team, and you don’t have the budget to hire them, your digital marketing efforts will fall flat.
Hiring a digital marketing agency is truly a win-win!
3. Your digital marketing plan and strategy could use some fine tuning.
If you feel like your digital marketing efforts are stuck in a rut, it could be time to bring in a fresh pair of eyes, so to speak. Because digital marketing agencies consist of digital marketing experts, they can take a look at your digital marketing strategy and offer a unique perspective as well as let you know where you can make some improvements.
Essentially, a digital marketing agency will assess your digital marketing needs and goals and come up with a digital marketing plan that is tailored to your business’s desired outcome. They will also help you implement any new strategic ideas they come up with and monitor the results on your behalf.
4. Your marketing efforts just aren’t working.
If you are having trouble getting new high-quality needs or your sales are suffering, a digital marketing agency can help. Sales and marketing go hand in hand. So, a digital marketing agency can come up with campaigns that get results in the form of new high-quality leads that convert into sales, while optimizing your time and budget. A digital marketing agency can also help you reach a wider audience.
5. You could use some help with tracking your digital marketing efforts.
In order to be an effective digital marketer, you need to know how to measure the results of your digital marketing efforts, and then take those results and make the necessary changes to get even better results. This means that you need to know how to track metrics, like social engagement, website analytics, and email marketing results to see what’s working and what’s not.
A digital marketing agency can evaluate all of your digital marketing metrics and use that data to develop a strategy that will get the best results possible.
6. You need someone to manage your content.
Publishing industry relevant content on a regular basis is a huge part of digital marketing. And, having outdated content on your website or company’s blog can actually hurt your business by impacting your Google ranking. Ideally, you should be creating new unique content for your website or blog at least once a week.
So, if you don’t have a person on your staff dedicated to crafting content on behalf of your company, you should look into enlisting the help of a digital marketing company.
7. Your website needs a major update.
Your website can make or break your business. It’s what many people use to gauge whether or not they can trust a business. Your company’s website should be visually appealing and organized. It should be built using responsive design, so it will work correctly on any device. Your website should be easy to navigate as well as provide any visitors relevant and informative content. Your website should also have SEO keywords incorporated into the content. A digital marketing agency will have website developers on their team who can build you the website of your dreams or provide any necessary updates.
EmoryDay is a Digital Marketing Powerhouse!
EmoryDay is a full-service digital marketing agency whose team members live and breathe digital marketing. We can develop and implement a digital marketing strategy that will get the results you want. Let us help you increase your leads and sales! Get in touch with us today to learn more about our digital marketing services.