Digital Marketing Trends of 2023
With the New Year comes new digital marketing trends. Here are the top 5 we think are the most important 2023 digital market trends your business will want to take note of and leverage in the New Year.
5 Important 2023 Digital Marketing Trends
1. More personalized marketing messages
Marketing content is not one-size-fits all, so in order to make more of an impact, companies will need to start making their marketing content more personalized. According to Mac Sources, more personalized marketing is a “digital marketing trend that will dominate 2023.” Companies will need to make their campaigns more personalized by tailoring them to “each customer’s specific needs and interests.”
2. Leveraging artificial intelligence
One way businesses can make their marketing more personalized is through the use of AI.
According to Forbes, in today’s world, artificial intelligence (AI) “powers all marketing.” AI has been building momentum in the marketing world over the past few years, and now it’s an important part of nearly “every digital marketing channel.”
Finances Online explains that AI can help marketers optimize their digital marketing campaigns by providing important data on customer preferences so they can deliver the right marketing messages at the right time. It can also help marketers automate their digital marketing processes, which makes things easier on your marketing team.
3. Publishing short videos
Publishing short videos is a great way to engage with your audience and will be a major upcoming digital marketing trend of 2023. According to Think with Google, “YouTube Shorts now has 1.5 billion monthly active users and sees more than 30 billion daily views, making it a big area of opportunity for advertisers.”
4. Utilizing TikTok and Instagram Reels
Piggybacking off of publishing short videos, Forbes makes it clear that in order for businesses to “stay relevant, they need to appear in the channels and formats where their customers are.” And, for the foreseeable future, these channels include TikTok and Instagram Reels, which require the use of short videos. The article suggests that digital marketers who are new to these platforms start by studying them to better understand the types of content that performs well. And, once you have a firm grasp, start posting and “experimenting with short video content for your business.”
5. Creating an amazing customer experience
A lot of businesses are starting to realize just how important creating a great customer experience is and how it can positively impact their bottom line. In 2023, we will see a major shift from putting a huge focus on gaining new leads to keeping current customers happy so they become repeat customers. Plus, happy customers are more likely to refer you to their friends and family, which, in itself, is a form of lead generation.
According to Mac Sources, businesses must make sure they create great customer experiences across all “touchpoints, from their website to their social media channels and beyond.”
Leverage These Digital Marketing Trends for 2023 and Beyond!
EmoryDay can help your business leverage these 2023 digital marketing trends in the New Year and beyond!
We are a full-service digital marketing agency with a team full of marketing experts that can take your marketing strategy to the next level by helping your business leverage these important 2023 digital marketing trends.
We are currently offering a 30-day free trial so you can try out our services and see what we’re all about.