Email marketing is arguably the most powerful channel for lead generation. To this day, the size of your email list is a demonstration of your reach and thought leadership.

If you don’t have a strong email marketing foundation, you’d better start building that knowledge. Download our free ebook and use the best practices shared here as a roadmap to your email marketing success.

In the following pages you will read about:

• The top challenges email marketers face and how to solve them
• Types of marketing emails you can send
• Email marketing metrics to monitor