Having effective marketing strategies in place can help grow your business, and engage your audience. Most small business owners lack the time and resources to develop and implement marketing campaigns on a regular basis. Hiring a marketing manager is one solution to this problem. However, you may find that outsourcing your marketing provides more long-term value than a full time employee. Here are some reasons you should consider outsourcing your marketing to help grow your business.
1. Full Spectrum of Services
When hiring a marketing manager, it is unlikely you will find a candidate that is an expert in all aspects of marketing. PPC, SEO, social media, content creation strategy, web development are all aspects of an optimized marketing strategy. By using a marketing agency, you are pooling from a team of experts in each area. This can avoid the trial and error that results in wasted time and money, from an employee who may not be as skilled in a certain area. Outsourcing your marketing can help you tap into new areas of opportunity, that may not be available from a single marketing employee.
2. Fresh Point Of View
While no one knows a business as well its owner, it can be helpful to have an objective point of view when looking at marketing strategies. Often business owners and employees are so close to the day-to-day activities, it can be hard to see the big picture. By outsourcing your marketing, you are welcoming new ideas to the table. An agency’s success is dependent on the success of their clients, meaning they are motivated to help you succeed. With an objective point of view, and knowledge of the latest marketing trends, and agency can help you discover new growth opportunities.
3. Cost Savings
Bringing on a full time employee can be expensive and time consuming. Between benefits, salary, office overhead, and onboarding, a marketing manager can be a substantial investment. By outsourcing your marketing, your level of investment is directly related to the goals you would like to achieve. Agencies are already equipped with the tools needed to implement marketing campaigns, which saves money from having to purchase third party software and services. By only paying for the services you need, you are creating a cost effective marketing budget.
Whether it is technical or business support, a reputable agency can efficiently handle your questions or concerns. A marketing manager may have limited knowledge of why you website is not functioning correctly, or be able to provide key analytics in certain aspects of marketing. Working with an agency can ensure all aspects of your marketing are fully supported.
At EmoryDay, we provide the expertise and support needed to help grow your business. Contact us today to see how we can help improve your marketing.