How EmoryDay Helped CERT Machines Rebuild Trust in Marketing & Generate High-Value Leads
By EmoryDay
January 29, 2026
3 Minute Read
CERT Machines is a U.S.-based manufacturer of American-made CNC plasma cutting tables designed for small to mid-sized industrial manufacturers seeking durable, cost-effective, and easy-to-use equipment.
Challenges:
Before partnering with EmoryDay, CERT Machines had experienced limited success with previous marketing agencies, resulting in low lead volume and skepticism toward marketing investments. With only two leads generated over the prior six months, the company needed a strategy that could deliver transparent reporting, visible ROI, and renewed confidence in digital marketing. Additionally, CERT Machines aimed to increase inbound leads while reducing a lengthy sales cycle common in industrial equipment sales.
Solution:
EmoryDay developed and executed a full-funnel paid advertising strategy across Meta platforms, including custom-written and designed static and video ad creative. Campaigns were built to highlight CERT Machines’ key differentiators—economical pricing, durable construction, ease of use, faster delivery, and personalized service. Traffic was driven to an interactive landing experience paired with automated scheduling, allowing prospects to engage quickly and efficiently while providing clear performance reporting throughout the campaign. An integrated CRM, developed by EmoryDay and available for their clients’ use, also made tracking the sales process simple.
Marketing That Moves the Pipeline.
Driving CERT Machines from low leads to high-value opportunities.
Results
In just a month and a half, CERT Machines went from two leads in six months to over 60 qualified leads. The campaign generated five completed quotes with two deals nearing close, delivering over $60 in quoted revenue for every $1 spent on ads. Achieved with only $3,200 in ad spend, the results reinforced marketing as a measurable, revenue-driving investment.
Testimonial
EmoryDay has exceeded all my expectations. I perceive a long business relationship in the making.
Jason Boatman, CEO,CERT Machines
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Real Results
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300 Additional Orders in one week from email marketing
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$25k Increase in monthly revenue in just three months
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400% Increase in conversion in under a year.
Successfully Sold Business after 3 years with EmoryDay!
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Recent record month with $366K value in orders
3.5x Increase in qualified sales leads with a 40% decrease in sales lead costs
Successfully Sold Business after 1.8 years with EmoryDay!
2.5x Increase in search leads after campaign optimization
150% Increase in phone calls with targeted local search
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81 New Patients in first 2 months – with a 12% Conversion Rate
Successfully Sold Business after 3 years with EmoryDay!
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1200% Growth from 1 location to 12 locations!
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$1.26M sales growth for local plumbing company in one year!
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$10k increase in monthly sales with e-commerce
19 years with EmoryDay and still increasing revenues
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2,687 Quote Request in 4 months from Facebook
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200% increase in monthly sales for an underselling product.
400% Increase in monthly leads
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146% Increase in requests for business valuations last year while lowering costs by 40%.
Fully Booked Schedules week after week for the past year.
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83% Increase in quarterly leads over prior year
6x Increase in local search and map traffic in 6 months.
50% Increase in revenue in the last year
