How Geotagging Can Maximize Your Digital Marketing Strategy

One major challenge businesses of all sizes face is standing out among the sea of competitors. In today’s digital landscape, it is vital to find unique ways to draw new clients or customers to your business. 

A newer strategy that more and more companies are leveraging is geotagging because it’s a great and easy way to reach local customers on a variety of online platforms.

In this post, we’ll define what geotagging is, how it can help your business, and some easy actionable tips on how to effectively integrate geotagging into your digital marketing strategy. 

What is Geotagging?

Keyhole defines geotagging as “the process of adding geographical metadata to your online content with the purpose of identifying the physical location of where the content was posted from.” 

According to Indeed, geotagging “uses data technology to connect locations with digital content.” 

How Does Geotagging Work?

Companies can geotag their content by using latitude and longitude coordinates or by tagging a place name, like an attraction or a business. Businesses can also add geotags to their website via their meta tags. 

How Geotagging Can Elevate Your Digital Marketing Strategy 

Geotagging is awesome because it allows businesses to use their and their potential customers’ geographical locations to customize ads, promotions, and content. 

There are lots of advantages to incorporating geotagging into your business’s marketing strategy. 

1. Visibility

Geotagging will increase your company’s visibility because it helps get you in front of local users and other people searching for products and services in your location. 

2. Engagement 

Geotagging can help improve customer and lead engagement both on your website and via social media. Indeed also explains that geotagging “is another way to encourage your audience to search using your brand.”

3. Targeted Content and Advertising 

Geotagging allows you to produce tailored content and geographically relevant ads. You can design search advertising ads for specific demographics within your company’s general area. And, you can also set them up so that they will appear when users search for certain keywords within your location. 

4. Local SEO

Geotagging can help boost your local SEO because it helps the different search engines, like Google, Bing, and Yahoo, pick up on your company’s location. And, when search engines recognize a busines’s location, it improves the chances of them appearing in local search results. 

5. Social Media Followers 

According to Indeed, geotags can help improve your brand awareness by increasing “social media followers for your brand when users search for information through locations.” 

Tips for Integrating Geotagging

Here are some tips to use geotagging to boost your marketing efforts:

• Add geotags to all social media posts.
• Add geotags to your meta descriptions and meta tags.
• Add geotags to any images you post.
• Create location-based content, like blog posts and social media updates about local events. 
• Optimize your website for local SEO by using location-based keywords and including city names in titles, alt text for your images, and meta descriptions and tags. 
• Use geotags in your search advertising campaigns.
• If you have an app, utilize geolocation services and offer location-specific deals.
• Partner with other local businesses to cross-promote your products and services. 

EmoryDay Can Help Your Business with Geotagging!

Integrating geotagging into your digital marketing strategy can give your business a competitive edge. 

Because we are a full-service digital marketing agency, we can add geotagging to your digital marketing strategy. We know just what to do to geotag your website, content, ads, social media, and SEO. We can also help form a detailed digital marketing plan that includes geotagging across all of your content channels. 

Get your Free Account Today! If you have any questions about our digital marketing, just fill out our contact form or give us a call at (866) 407-2075.

Resources:

https://keyhole.co/blog/geotagging-in-digital-marketing/ 

https://www.indeed.com/career-advice/career-development/what-is-geotag